To assist and deliver the highest quality print possible we need proper Vector-based artwork.
This type of file is resolution independent which allows us to scale the image proportionally to any size or resolution and still display exactly as they were drawn without losing quality/detail or clarity. Vector files allow us to create a clear final print and also enable us to create colour separations.
Vector graphics use mathematical relationships between points and the paths connecting them to describe an image. These objects are defined by mathematical equations rather than pixels, so they always render at the highest quality. Objects consist of lines, curves, and shapes with editable attributes such as colour, fill, and outline. Vector images are crisp illustrations, with distinct outlines and fills.
Vector image formats that are acceptable :
♦ Vectorised .EPS files
♦ Adobe Illustrator .AI files
♦ Vectorised .PDF files
♦ Vectorised.FH files
Adobe Illustrator, Macromedia Freehand,
Bitmap images (Raster) are made up of pixels in a grid. Pixels are tiny dots of individual colour that make up what you see on your screen. Images that are created and edited in Photoshop for example, are referred to as bitmaps because they are made up a series of pixels; resizing a bitmap to a larger size causes the bitmap image to appear rougher (Pixilated) than a vector graphic and file sizes tend to be larger because of the many square dots.
Because bitmaps are resolution dependent, it's difficult to increase or decrease their size without sacrificing a degree of image quality. When you reduce the size of a bitmap image through your software's resample or resize command, you must throw away pixels. When you increase the size of a bitmap image through your software's resample or resize command, the software has to create new pixels. Web images are definitely not suitable for any print media.
Typical BITMAP image formats are:
♦ Jpeg .JPG files
♦ Bitmap .BMP files
♦ Embedded .PDF files
♦ Microsoft Word Files
♦ .TIFF or .TIF
♦ .GIF files
♦ .PPT files
Adobe Photoshop, Adobe Imageready,
Microsoft Word, Internet Images,
To assist us in reproducing the best image possible it may be best to speak with your company’s Marketing Department when seeking files relating to printing. Other areas to approach for finding the right file types can be the Stationery supplier that prints your letterheads and cards. Alternatively the business/designer of the logo will definitely be of assistance to you.