The bladon blog

Promotional Product

How to Add Creative Messaging on Promotional Products

For some people, promotional products mean slapping their company logo onto an item and calling it a day. For others, they use both design and creative messaging to better promote their brand. While both strategies are an effective way to spread brand awareness, the latter can help take your marketing and sales to the next level. If you’re looking to build a strong corporate identity, you have to be creative with how you promote your company. Brand awareness is crucial to a company’s overall growth. It’s what

What is Incentive Marketing & How You Can Utilise It

You’ve probably heard of the term ‘incentive marketing’ before and you’ve come to wonder what exactly is it. As the name suggests, it’s a form of marketing strategy that uses an incentive program where gifts and rewards are given. It’s a powerful tool that many companies use to help increase their brand awareness and motivate their customers to achieve certain goals. Here’s an example that you may be familiar with. “For every 10 coffee drink you buy from us, you get 1 for free. So what are you waiting

Go Green With Eco-Friendly Promotional Products

Are you in the market for merchandise to use as giveaways? We know it can be quite the challenge – after all, each and every object you push out into the market is an extension of your company, showing customers what you do, what you represent, and what you support and believe in. That’s quite a lot to communicate through one item, which is why it is often very difficult for businesses (especially new ones) to choose what merchandise to put out. But don’t worry; we’re here to help. If you

How to Calculate ROI on Promotional Product Giveaways

Say you want to start a new marketing campaign for your business that involves your business sending out promotional products. Say you’ve already worked out all of the specifics of this marketing campaign – who your target audience is, how you will distribute the products, and how you will spread awareness. Let’s also say you’ve pitched this to the higher-ups and have explained your plan to the best of your ability. Then one of the board members asks the question: “What’s the ROI on

The Hottest Promotional Product Trends for 2019

The promotional product industry is constantly changing. The products that are considered hot this year may not be popular next year as consumer behaviour and preferences constantly shift and new products are released every year.  Although digital is fast emerging as one of the marketing media of choice for many business owners, promotional products still take a large chunk of the market. In the country alone, the promotional product industry rakes in more than $1 billion annually. According to a survey, more than 80%
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