Marketing Strategy



Are you planning to hit the golf course but you’re unsure of how many golf balls to bring? For amateur golfers who are new to the sport, this question is actually pretty common. The last thing you want is to run out of golf balls or carry a 40-pound bag with you. So, how do you find out how much golf balls you need? What kind of quality golf balls should you bring?We’ve rounded out 5 great tips to help you determine the right amount.

  1. Understand your playing style

The first thing you should do when figuring out how many golf balls to bring is to evaluate your playing style. Do you love taking risky shots? Or do you tend to lean on the conservative side? If you’re the former, then you may want to consider bringing more golf balls than you usually do. If you’re the latter, then you can get away with just bringing a handful of golf balls along the course.

Keep in mind that each round of golf you play will be different from one another. There will be rounds where you won’t lose a single ball and there will be rounds where you lose multiple balls on the same hole. Our advice is to think about your average round and factor in how many golf balls you actually lose. From there, you can add or reduce the number of balls you carry with you depending on your playing style.

  1. Consider your circumstances

After assessing what type of golfer you are, it’s time to think about the circumstances you’re playing in. For example, if the upcoming round is just about playing with your mates and having fun, then bringing a sleeve or two will suffice. But if the round is more of a competitive tournament, then it’s wise to stack up on golf balls as much as you can. You don’t want to run out of balls mid-round and risk embarrassing yourself in front of a whole crowd. Sure, you can borrow a ball or two from your competitors, but if you end up losing that ball, then you’re out of luck. 

  1. Look up the weather conditions

Golf balls can end up in water hazards when you’re playing in rainy conditions. When packing your rain gear, consider adding a few additional sleeves as a safety net. Gale force winds can knock golf balls out of trajectory and add one stroke to your score. If the conditions are quite sunny, then you can make do with the amount of golf balls you carry with you on average.

  1. Always bring a sleeve with you

No matter what type of round you play in, always bring a sleeve with you. It doesn’t take a genius to know that bringing less than 3 golf balls is not the wisest of ideas. Of course, there will be days where you’ll hit every green and fairway, but it’s better to be prepared by adding an extra sleeve in your bag. Carry less than a sleeve with you and you’re bound to look for your last ball for 15 minutes while your mates are waiting on the tee. Worst case scenario, you get disqualified for losing the only 3 golf balls you have.

  1. Have confidence in yourself

It’s easy to get caught up on how many golf balls you should bring, but at the end of the day, it’s about how you play that matters. Ironically enough, overthinking about it can actually affect your play and you’ll probably end up shanking a ball mid-swing. That’s just the beauty of golf and it’s very unpredictable. Just be confident with your game and focus on your next shot. Pros play their ball one shot at a time, with an empty mind and a confident swing.

Being prepared helps with that. Knowing you brought the right amount of golf balls means you take more shots aggressively and put your own spin into each shot.

Other things to keep in mind

  • Unlike golf clubs which limits players to just 14, there is no limit to how many golf balls you can carry with you.
  • Aside from borrowing from other golfers, you can procure golf balls through other means when you run out like running to the pro shop to buy more.
  • In high-level amateur and professional tournaments, golfers are limited to the ‘One Ball Rule’, meaning they can only use a single golf ball from a stipulated round. Same manufacturer, same model.
  • If the tournament is played under the ‘One Ball Rule’ the golfer must procure or borrow the same model and manufacturer of the golf ball he used throughout the whole round.

Hopefully these tips will give you a good idea on how many golf balls you should stack up in your bag. Be prepared and you’ll have better chances of finishing strong in your next golf round.

Marketing Strategy Promotional Product Work



We all know that golf enthusiasts pick their golf club as their most prized possession. We obsess about wiping down the handles and polishing the driver heads on a regular basis, thus leaving the golf balls as pretty much of an afterthought. But what’s the use of a shiny, well-maintained golf club it’s connecting with a dirty golf ball?

There are a number of reasons why you should clean your golf balls. First is that it improves contact between the driver head and the golf ball itself. Secondly, it improves the golf ball’s trajectory and distance. Last but not the least is that dirty golf balls can accelerate the wear and tear on your golf club’s precious driver head.

Clean golf balls fly truer and faster than a dirty, gunked up one. When a golf ball is dirty, the dimples are likely to be covered with dirt, mud, and debris that can affect its aerodynamics. This means that your in-game performance is gonna suffer and it can ruin your whole golfing experience altogether.This step-by-step instruction will teach you how to clean your golf balls and ensure optimum golf ball performance with each swing.

Step 1: Cleaning light dirt on golf balls

Surprisingly, golf balls are dishwasher-safe and many players chuck their golf balls inside the dishwasher to give it a quick clean. The hot water combined with the dishwashing detergent is great at removing light dirt on the surface of the golf balls. Here’s how you do it.

  • Load up your golf balls on the dishwasher’s utensil compartment.
  • Add enough dishwasher detergent just like you would when running a normal cycle.
  • Use the medium cycle to give your golf balls a thorough clean.
  • Remove the golf balls from the utensil compartment and wipe them off with an old towel.

Of course, this method only works for golf balls that have minimal debris on the dimples. If your golf balls are moderately dirty, then you will need to use a different method.

Step 2: Cleaning moderate dirt on golf balls

If your golf balls are moderately dirty, then you will need to soak them to remove any stuck dirt, grass, or mud. This is best done with batches of golf balls so if you have plenty of golf balls to clean, then this method will work pretty well.

  • Grab a bucket that’s large enough to accommodate your golf balls. Fill it up halfway with warm water.
  • Add 1 cup of vinegar to the bucket (you can also use bleach or ammonia as alternatives).
  • Let the golf balls soak in the solution for around 20-30 minutes.
  • Remove the water from the bucket and use a pressure washer to clean the golf balls. You’ll find that the vinegar has dissolved most of the dirt on the surface and make the golf balls easier to clean.
  • Take out the golf balls and dry them off with an old towel before placing them under the sun.

Step 3: Cleaning heavy dirt on golf balls

It’s not uncommon for golf balls to be caked in with dirt and mud, especially if you play in rainy conditions. The end result is sticky, slimy golf balls that can severely affect your performance. With a bit of elbow grease, you can clean even the dirtiest of golf balls and ensure clean contact with your golf club’s driver head.

  • Similar to step 2, soak the golf balls in a bucket filled with a warm water/vinegar solution. This time, leave the golf balls to soak for one hour to dissolve stubborn dirt and mud even further.
  • Make a paste using baking soda and water. This paste rubs into the dimples of the golf balls and removes any caked on dirt or mud. Use a hard-bristled brush to agitate the dirt and remove them.
  • Use a pressure washer to remove any remaining vestiges of dirt on the surface of the golf balls.
  • Use an old towel to dry the golf balls clean before placing them under the sun.

Step 4; Removing pen marks on golf balls

When you buy used golf balls, you’ll notice that they are marked with paint or felt-tip markers. Removing them is easy as rinsing the golf ball under running water and using an acetone-based nail remover. 

  • Rinse the golf balls to remove dirt and debris. Wipe dry with a towel afterwards before using acetone.
  • Dab acetone on a piece of cotton and wipe off until the pen marks disappear. You can also use a paint thinner to remove paint on the surface of the golf balls.
  • Use dishwashing soap to clean the golf balls before drying them with a towel.

By following these steps, your golf balls will remain clean as a whistle. Don’t let dirty golf balls ruin your golfing experience so make sure to clean them on a regular basis. If you’re interested in custom printed golf balls in Perth, contact us at Bladon WA today.

Marketing Strategy Promotional Product



Golf balls are probably the most underrated piece of equipment in golfing. Players often pay more attention to their golf clubs and gloves rather than the ball itself. In reality, the golf ball you use plays a huge role in your in-game performance. Since there is no standard golf ball, players have the luxury of choosing the best golf ball for their needs. Things like golf ball size, compression, core, and dimple count can all be modified to help take your game to the next level.

For custom printed golf balls branded with your company logo next to some of the biggest brands in golf equipment.

The dimple count is one of the most important features of a golf ball. Basically, dimples are the recessed holes on a golf ball’s exterior that minimizes drag and allows the ball to travel much further distances. Different golf balls have different dimple counts and it’s important that you choose the right dimple count for your playstyle. This article will detail how many dimples your golf ball should have and help you make an informed buying decision.

Why golf balls have dimples

Originally, golf balls were created with a round, smooth shape. Back in the day, manufacturers believed that a smoother golf ball surface contributes to less wind resistance, but they noticed that the nicked, battered, and dented golf balls traveled far more than those with a smooth outer surface. From there, they discovered that dimples on a golf ball actually improved its aerodynamics and in 1930, the dimpled golf ball became the standard golf ball of choice.

Dimples on golf balls minimize drag that slows it down as it travels through the air. They also propel the ball upward by forcing the airflow to go down, which is the same principle that airplanes use to fly.

The dimple count in a modern golf ball

Interestingly, there are no rules as to how many dimples a golf ball should have. But generally, golf balls today come with around 300-500 dimples. The most common ones sit around 392. The dimples themselves come in various shapes like circular, teardrop, hexagonal, and ovals. Even the depth of the dimples can be altered. Some golf balls use large, shallow dimples while others use small, deep dimples. Manufacturers can design a golf ball dimple in several different ways and engineer their performance according to how they see fit.

How many dimples should your golf ball have

Most amateur golf players are having a tough time determining the right dimple count for their golf ball. With so many different shapes, depths, and dimple counts, how does one simplify the entire selection process? In all honesty, getting a golf ball between 300-500 is reasonable enough for optimal performance. It was once thought that the more dimples a golf ball had, the more aerodynamic it would be. Some manufacturers even go to great lengths at creating golf balls with dimple counts of even 1,000 which is way too overboard in our opinion. 

Instead of focusing on the dimple count, check out the golf ball’s other characteristics. Some golf balls have a ton of spin when launched while others provide little to no spin at all. Some balls are designed to fly high in the air while others have a low trajectory performance. It’s more about the dimple’s pattern and sizes rather than the dimple count so make sure to keep this in mind when choosing your next golf ball.

The effect of dimples on golf ball aerodynamics

A golf ball with a smooth surface will have a tough time minimizing the wake behind it. The streamlined flow results in higher drag due to the low pressure region exceeding that of the high pressure region. When you hit a dimpled golf ball, the streamlined flow remains attached to the ball’s surface for longer periods, thus reducing the low pressure behind it and minimizing drag. The lower the drag, the farther the ball will travel in the air.

Moreover, it’s the dimples that generate lift on the golf ball, especially when there’s significant backspin while it is traveling in the air. The backspin is what makes the air move faster on over the top of the ball, thus generating lift and causing the ball to rise while in the air. In general, golf balls with shallow dimples creates a higher trajectory, while deeper dimples will result in a low trajectory.

It may sound like quite a handful to remember all of these things when you’re a beginner, but the most important thing is that you understand how dimples affect your entire golfing experience. There’s a reason why pro golfers have their favourite golf ball because it suits their playing style and they know how the ball will react once it comes in contact with their club. At the end of the day, it’s all about trial and error. You’ll never know the exact dimple count your golf ball should have so try out as many golf balls as possible and choose one that gives you the best performance possible.

Branding Workwear




Only a handful of garments deserve the recognition of being a fashion classic and one of them is the polo shirt. This short-sleeved garment is a wardrobe essential that combines both style and comfortability, making it the perfect garment for casual and informal occasions. If you love wearing stylish polo shirts, then you have probably wondered how they came to be. This article will detail the entire history of polo shirts and how it became the modern style staple we know of today.

Early 1800’s

The origins of the polo shirt can be traced back to Manipur, India in the early 1800’s. Traditionally, the uniforms made for polo matches were long-sleeved cotton shirts. The problem was that the collar flapped uncontrollably during games, which prompted players to attach buttons to hold them in place. The growing popularity of polo saw its introduction to England in the year 1862.

Late 1800’s

At the end of the 18th century, John E. Brooks (grandson of the founders of Brooks Brothers, the oldest men’s clothing line in the U.S.) came to visit England. He attended a polo game and noticed that the player’s uniforms have buttons on their collars to prevent them from flapping. He was impressed with the idea and decided to use it for the dress shirts Brooks Brothers was manufacturing. The result is the classic button-down shirt that they introduced in 1896.


It was in 1920 when Lewis Lacey, an Argentine-Irish polo player and haberdasher, opened a clothing shop in Buenos Aires where he sold polo shorts that featured an embroidery of a polo player. French tennis legend Jean Rene Lacoste had played an important role in the development of the polo shirt as he found that the tennis shirts worn at the time were highly uncomfortable.

Unsatisfied with how the tennis shirts were designed, Lacoste sought an alternative that fits within the competitive nature of tennis matches. He designed a short-sleeved shirt that came with an unstarched collar and a longer back end (known as tennis tail) to allow the shirt to be tucked easily. Lacoste wore this newly designed shirt and made a statement by winning the 1926 U.S. Open Championship.

From there, other tennis players took notice and started replacing their old tennis shirts with the Lacoste tennis shirt.


In 1993, Lacoste co-founded La Société Chemise Lacoste (The Lacoste Shirt Company) along with his friend Andre Gillier, a renowned knitwear manufacturer. The company made similar shirts that Lacoste wore in 1926 and became an instant sportswear classic by the late 1940’s. This is where the garment was associated with the term ‘polo shirt’ that not only polo and tennis players wore, but everyone who had collared shirts made out of pique woven cotton.


As the polo shirt became more popular, Lacoste decided to sell the garment to America, which further fueled the shirt’s identity. He marketed the polo shirt in 1951 as “the status symbol of the competent sportsman”. It wasn’t long before prominent names began wearing the shirt, with former U.S. President Dwight Eisenhower wearing the classic polo shirt while playing golf.

Fred Perry, a three-time Wimbledon champion, took the brilliant idea of the polo shirt and made his own version of the garment. He used the same pique cotton fabric for the shirt and improved on the design by stitching a log into the fabric rather than being ironed. Perry’s popularity along with the appealing aesthetics helped skyrocket his brand and was adopted by generations of British subcultures after its inception.


At this point, the polo shirt has established itself as a classic in the garment world. The next few decades gave the garment a more sophisticated and timeless look thanks to Ralph Lauren, a renowned American fashion designer. His new casual wear company brought even more attention to the polo shirt by including it in his Polo line of shirts, which embodied the lifestyle of polo players.

The 80’s became the polo shirt’s iconic decade as Lacoste and Ralph Lauren battled it out, with the former ensuing the victory thanks to Lacoste’s superior branding. In 1990, the polo shirt was introduced as an informal work attire in the corporate world. From there, it began spreading to other industries like sportswear where companies added their brand names and logos.

To this day, the essence of the polo shirt remains the same. A comfortable, breathable garment that screams sophistication all throughout. It’s often considered an essential item in a man’s sartorial arsenal, making it a true style staple.

This brief history of how polo shirts came to be is what enabled the garment to transform into an undisputed fashion phenomenon. Whether it be for casual Fridays or just a leisurely trip under the sun, polo shirts come in a range of colours and designs that will complement your style perfectly.

Marketing Strategy




2020 is finally upon us and it’s a year filled with exciting opportunities for businesses who are looking to make a dent in the industry they’re in. For the trend watchers, the challenge is to identify emerging consumer trends and take full advantage of them. In order to stay ahead of the competition, businesses must learn to adapt by studying consumer behaviour and adjusting their strategies accordingly.

With that in mind, we’ve identified 5 consumer trends that will dictate markets this 2020. 5 powerful trends, 5 new opportunities. Are you ready for them? Read on to supercharge your planning.

  1. The pressure to go green is the highest it’s ever been

As we move forward with a new year, the search for a more sustainable means of consumption is reaching its peak. The pressure is mounting across all industries on how they can greenify their products and services. Just take a look at Tesla and how their Model 3 ranked as the third-best selling car in the United Kingdom. How about Adidas producing 11 million pairs of sneakers made from recycled ocean plastic?

The vast majority of consumers are starting to choose eco-friendly alternatives because it adds another element of purposeness to their purchase. Going green has gone mainstream and it’s one trend that businesses should take to heart if they’re looking to up the sales and generate more interest from their target audience.

  1. The rise of virtual companions

Consumers have grown accustomed to AI-powered entities given how reliable they are in day-to-day life. You’re out of washing powder for the day? Just tell Alexa to order you one. Time for a good night’s rest? Let Siri turn off the lights for you. It’s crazy how these so-called virtual assistants drive consumer behaviour and how they integrate them into their daily activities.

Amazon made headlines by announcing their preparations for a wearable device that will understand and respond to the wearer’s emotions. Meanwhile in Japan, a skincare brand called SK-II created an avatar ambassador called YUMI, an AI avatar that interacts with customers in a friendly manner and gives them real-world advice on how to use their products. The rise of these virtual companions is what excites the consumers, especially if they can connect to them on a deeper level. 

  1. Desire for more personalization

Personalization has always played an important role in consumerism, but in 2020, consumers are looking for more ways on how products and services can be tailored to fit their needs. One example is vitamin startup Baze where the customer sends a small drop of blood to which the company thoroughly evaluates. From there, the customer receives a monthly subscription of multivitamins and supplements that are based around their nutritional needs.

While it’s true that there is no single product that can address every pain point a consumer has, they want the product/service to be able to conform to their necessities and bring more value to their lives.

  1. Solution to the “burnout” problem

It’s no surprise that the World Health Organization recognized burnout as an occupational health phenomenon. Around two-thirds of working parents in Australia reportedly struggle to look after their health and about 1 in every 4 parents is looking to quit their job. The demands for alleviating burnout is escalating and it’s up to the businesses on how they can solve this problem.

BioBeats, a company that focuses on developing products that improve well-being, released a wearable monitor that tracks the wearer’s steps, sleep, and heart rate. The user can track their anxiety levels via an app to which an AI recommends necessary lifestyle adjustments. With the burnout phenomenon becoming a widespread issue, consumers are seeking for a meaningful solution — one that can alleviate their stress and combat the effects of prolonged exhaustion.

  1. Civil forms of social media

While all platforms of social media have done a great job of connecting people, it’s the toxic communities and irrelevant content that have left a sour taste in the mouths of many users. Consumers prefer a digital space where they can establish meaningful connections with like-minded individuals minus the negativity and pessimism.

Sprite recently launched a campaign called ‘You Are Not Alone’ in Latin America where they’ve worked alongside Google in helping young people open up with their personal issues. Reddit forums were opened where the youth can interact and discuss with each other in a positive manner. A virtual space where people can connect and express themselves without hatred or judgment will be a key cog in encouraging a more civil form of social media.

These 5 trends have the potential to reshape the consumer landscape this 2020. Take the time to evaluate these trends and follow up with a strategic plan to ensure year-round success.

Corporate Uniform



Thinking about using a new uniform policy for your business? Or are you looking to switch things up and change your current dress code? Whatever the case may be, you want to make sure that the uniforms are appropriate for the industry you’re working in. In general, you have two choices; either implement specific workwear uniforms or opt for a more casual dress code. How do you know which one fits your business best? In this article, we’ll be outlining the differences between these two uniform choices to see which one works best for you.

Why opt for specific workwear uniforms

Uniforms designated for work are ideal for that neat, professional look. It maintains a coherent image between all of your staff members and helps foster team spirit inside the workplace. There are several advantages to wearing uniforms specified for work and these are:

1. Creates a professional image

Company uniforms vary a large amount and that depends on industry to industry. One thing that remains constant however is that smart uniforms make your staff look more knowledgeable and presentable. This is particularly important when your employees interact with clients on a regular basis. When customers deem your staff well-informed, they are more likely to trust them and become more interested in what you have to offer.

2. Creates a sense of unity

As they say, teamwork makes the dream work and one way to foster that is by wearing company uniforms. When you introduce a uniform policy, your employees will feel a sense of belonging at work. No one is above another and it’s this feeling of equality that makes your team more unified.

3. Boosts productivity

Looking for ways on boosting the productivity of your staff? Implementing workwear uniforms do just that. Uniforms serve as a reminder to your employees that it’s time to work. When they dress for work early in the morning, it creates a sense of accountability which can have a positive effect on their mindset. Also, taking off uniforms after a long day at work enables your employees to “clock off” and shift their minds towards rest and recovery.

4. Establishes a strong brand image

Company uniforms make your staff easily recognisable in the eyes of consumers. This can be a huge benefit for front-facing, customer-based companies wherein a strong brand image is required. Customers will be able to reach out to your staff when they need assistance which can then translate to more sales and a satisfied customer base. Also, workwear uniforms can function as a free form of advertising (i.e. when employees wear them after work) so make sure to factor in comfortability and design so your staff can proudly wear them.

5. Increases safety

Industries like construction and material handling require the use of personal protective equipment (PPE). These types of workwear allow the employee to execute tasks safely and protect them from certain workplace hazards. From hotel cleaners to road maintenance workers, wearing the right clothes is important to safeguard your staff from harm.


Why opt for a casual dress code

Some companies implement a smart-casual dress code that gives employees a bit of leeway in terms of their clothing choices. If your business isn’t too customer-based, your staff can definitely benefit from a semi-casual approach. Here are a couple of reasons why you should implement a casual dress code?

1. Increases employee comfortability

One of the reasons why employees enjoy casual dress codes is because it feels comfortable. They don’t feel restricted with their clothing options and they can choose outfits that are easy to wear (so long as it’s appropriate for work). Just make sure to implement a proper guideline for casual wear so your employees don’t take it to the extreme and still maintain their semi-professional appearance.

2. Employee appreciation

Unlike wearing company uniforms, going for a smart-casual dress code means the hierarchical layer of your business evens out. Your employees will feel more confident in approaching the senior management, making them more approachable and willing to help regardless of what position they are in the company.

3. Gives employees room for flexibility

A relaxed dress code gives your staff the opportunity to express themselves in a way that’s fashionable and professional. There’s nothing wrong with adding a degree of personal flair inside the office provided that their clothing choices are in line with your business standards. By allowing your staff to wear smart-casual clothes, it can mean good things to your business through increased morale.

At the end of the day, it all depends on which clothing choice you feel will bring the most success to your business. Make sure to weigh in the advantages of workwear uniforms against casual dress codes to help you make an informed decision.




Embroidered polo shirts make for great company uniforms. They’re super-comfortable to wear and they make your staff look neat and professional. You can get away with just using your brand’s colours when using polo shirts, but why stop there? If you want to maximise your brand’s visibility, then you should definitely consider adding your company logo.

A company logo plays an important role in helping customers identify your brand. When paired with a well-designed custom polo shirt, you can make your staff instantly recognisable from the eyes of the public. The question is, where should you place the logo on the polo shirt? Logo placement is key to making your brand as visible as possible and you want to get this right the first time around.

In this article, we’ll be taking a look at several different logo placements to find out which ones are the most effective for your brand’s image.

  1. Logos on the left chest

This logo placement is perhaps the most popular out for the majority of companies. It’s highly visible and offers great exposure for your brand. Many big-name brands like Tommy Hilfiger and Lacoste place their logos in this location so you know it’s quite effective at making your brand visible. It’s a classic and sophisticated way to add your logo in a custom polo shirt. You don’t have to go too big on the logo; a size of 4 to 5 inches is definitely enough to capture people’s attention.

  1. Logos on the right chest

Similar to the left chest, this logo placement provides good brand exposure due to it being on the top-part of the torso. While a logo placed on the right chest is uncommon, it does attract the eye because of its unique positioning. Some brands like Adidas and Under Armour place their logos on the right chest for their activewear like training shirts, windbreakers, and more. If your brand likes to think outside the box and you want this to be displayed through your company uniforms, then placing your logo on the right chest is a good idea.

  1. Logos on the back of the polo shirt

Placing a logo on the back of the polo shirt may not be immediately apparent, but it does provide a unique logo placement where you can go big for maximum exposure. Unlike front logo placements where you use subtle logos, you can make a statement by adding text at the back of the polo shirt alongside your logo. This is perfect if your staff is attending a large event like a tradeshow or a public gathering.

You can use logos up to 10 to 12 inches wide when placed on the back of the polo shirt. To take advantage of the larger real estate, make your logo pop out by pairing it with a unique typography that your competitors aren’t using. You can also pair the logo with a contrasty background to help maximise brand exposure.

  1. Logos on the sleeve

Sleeve logos are starting to become more commonplace in today’s world. Custom polo shirts with coloured sleeve collars are perfect places to add a logo because it looks fashionable and allows you to display your brand image in a more subtle manner. Don’t feel too comfortable placing your logo on the front of the shirt? Don’t worry, placing them on the sleeve is a viable option.

While you may not use this logo placement for company workwear, you can use it for giveaway clothing. This makes them more likely to wear the garment and function as brand ambassadors down the line. Think of it as free advertising! Like with logos placed on the front, keep the logo small and discreet. Most of the time, the logo is more than enough to capture people’s attention so don’t bombard the sleeve with other distracting elements to make the logo more visible.

  1. Logos below the collar

Like the logo on the sleeve, this logo placement is less conspicuous as opposed to the front and back locations. What it lacks in brand exposure, it more than makes up for with its distinctive appeal. Brands like Emporio Armani and Karl Lagerfeld are great examples on how to rock this logo placement by complementing the logo with simple lines and stripes. The collar should be of a lighter colour to highlight your logo and the logo itself should be no more than a few inches in size.

Keep in mind that this logo placement may not suit all businesses. If you’re in the clothing industry, then you can get away with placing logos below the collar. But if you’re working in a more corporate environment, then logos on the left or right chest will appear more professional. It’s also a great location for adding your logos on giveaway items due to its less aggressive approach.

The only thing you need to decide on is how you will add the logo to the custom polo shirt. This can be done either through embroidery or screen printing. Embroidered logos can help make a logo pop out thanks to their 3-D look while screen printing can enhance the logo’s colours and make them more visible. It all depends on which method you prefer for your custom polo shirt. Ideally, we recommend going with embroidery on small logos and use screen printing for larger logos that are accommodated with texts.





Polo shirts are a staple in corporate environments due to their comfortable feel and semi-professional appearance. They provide an alternative option for your employee’s wardrobe and requires little to no thought. When paired with the right accessories, embroidered polo shirts can be worn inside the workplace all year round. But are polo shirts actually business casual outfits? Today we’ll answer that question and find out if polo shirts are an ideal garment for the office.

Polo shirts work great on casual, yet dressy workdays

Polo shirts are a great wardrobe addition for both male and female employees. They mix and match with almost any work-related apparel and don’t appear too casual for most white-collar jobs. If the dress code in your office favours a dressy business casual aesthetic, you can’t go wrong with a polo shirt. When you have a collection of polo shirts in different colours and patterns, you’re all set for casual Fridays.

From dress pants to skirts and chinos, you’ll find that polo shirts are easy to pair with any bottoms you can think of. Just choose your go-to-pair and you’ll still be in work-appropriate attire, but with the added benefit of feeling more comfortable than wearing a suit or tux. 

Pair a polo shirt with jeans for relaxed dress codes

Some companies maintain a casual workplace by implementing relaxed dress codes. If you’re lucky enough to be in this position, you can take advantage of the opportunity by pairing a polo shirt with your favorite jeans. This combination maintains a work-appropriate look and exude an air of professionalism that’s lacking in workplaces with lax dress codes.

Darker pairs of jeans work great for most office environments. Ideally, you want the jeans to be free of any distressing as it won’t complement the semi-formal characteristics of the polo shirt. If you want to showcase your style, go with polo shirts that have fun patterns. Solid colours are also a great idea, but make sure to colour-block it with your jeans so the outfit pops out.

Rock a polo shirt for that chill summer style

Polo shirts are a great pick during the summer season. When the sun is up and above, wearing comfortable fabrics should be the main goal. Some polo shirts use breathable fabrics that have moisture-wicking properties. Whether you’re stuck in the middle of traffic or you’re doing a presentation with the team, expect your polo shirt to keep you cool even when the weather turns up.

Chino pants are the ideal bottoms to pair with a polo shirt. They combine for a well-put together look that’s appropriate in most offices. Rocking a business casual outfit during summer can prove quite tricky, but with the right pair of chinos and a polo shirt, you can elevate your summertime style and bring the heat inside the workplace.

Transition into autumn smoothly with a polo shirt

When the weather starts to cool down, you can use a polo shirt as a transitional piece for your office attire. You maintain a sophisticated business-casual look and stay comfortable while you’re at it. Just swap out the chinos with heavier bottoms or simply add tights together with a skirt for that classic autumn look.

As the weather becomes colder and unpredictable, you can mix and match other pieces and layer them on top of your polo shirt. We recommend going for darker, neutral tops that match fall-inspired styles and use that to look cool when heading to the office.

Keep yourself warm during winter with polo shirts

Some people think they can’t wear polo shirts during the colder months, but that’s not exactly true. Instead of stashing your polo shirts in the closet, you can layer a parka or a winter coat on top for that cool season style. If you want a more business casual look, you can layer polo shirts with blazers or cardigans. The outer layer should have neutral colours to make your polo shirt stand out even more.

In terms of bottoms, you can rock fleece pants alongside polo shirts for that warm, fuzzy look. Polo shirts can also inject a fun, pop-up look that brings life to your business casual outfit during dull, winter seasons. Neutrals are good, but experiment with colours that best suit your style and your work environment.

Wear a polo shirt to bring springtime vibe into the office

When the weather starts to warm up again, you can finally wear your light-coloured polo shirts. Choose ones that come with subtle patterns that capture the essence of the springtime vibe. You can enhance the look even further by layering it with a pullover or cardigan (which can come in handy if the weather turns out cooler than expected). For the bottoms, chino pants are the way to go. You’ll turn heads in the office and your co-workers will be impressed on how you rock polo shirts and make them a business casual staple in your wardrobe.

As you can see, polo shirts have the ability to function as an appropriate business casual attire for all four seasons. Stock up on different colours and patterns and experiment with other pieces to complete your outfit no matter the weather. Remember, it’s all about combining the garment with smart pieces that complement your style and help you maintain a sense of professionalism in the office. Make sure to follow these tips and incorporate polo shirts into your business casual wear for that laid-back, professional look.




There’s more to uniforms than just being associated with the company you work for. Though most of us think that the purpose of uniforms is to look neat and professional, there are other reasons why most companies strictly implement them. To better understand the importance of uniforms at work, we’ll discuss a number of benefits that employees tend to overlook.

Protects employees from workplace hazards

Regardless of which industry you work in, employee safety is always a top priority. This is especially true in workplaces where workers are exposed to certain hazards like dangerous chemicals, moving objects, particulate matter, and more. Over the years, company uniforms have made great strides in both fabric technology and uniform design, thus enabling workers to operate more safely and efficiently inside the workplace. When employees are better protected from health and safety risks, their overall productivity and output will likely increase. 

Aside from protecting employees, company uniforms provide security for the company itself. Work uniforms ensure that the people in a given area are identified as employees and not as outsiders or customers. This is crucial to areas of public safety as well as home services like house cleaning or pest control. If your employees are required to interact with the general public, then wearing company uniforms helps instil a sense of trust in the eyes of the consumers.

Simplifies everyday clothing for the employee

Employees know the struggle of going through their wardrobe just to choose an outfit for work. With company uniforms, the guesswork is eliminated. They don’t have to worry about the colour of their shirt or if they should wear khakis or chinos. It makes preparing for work much easier, allowing employees to arrive on time and appear well put together.

Companies with lax dress codes know all too well how difficult it is to make their workforce look professional. When employees have free will to wear what they want, they sometimes push the limit and come out with inappropriate clothing. That’s why company uniforms are important for maintaining a coherent image with your team. Uniforms help establish the look your company is trying to achieve, all while making it convenient for your employees.

Promotes a sense of unity

When each of your employees wears the same uniform, it helps foster a team spirit inside the workplace. No one is a step above someone in terms of fashion or social status. Everyone is an equal and integral part of achieving the company’s goals and visions. This can also make the management more approachable for employees who find it difficult to raise their concerns to a higher-ranking individual.

Wearing uniforms create a feeling of unity between each team member, which is important if you’re looking to improve the overall performance of your workforce.

Company uniforms are basically free advertising

If you think about it, company uniforms are actually a form of promotional material. A well-designed uniform with your company’s name and logo can generate plenty of brand awareness, especially in a retail setting. Your employees will stand out and people will start to take notice of your business. This can be achieved by using colours and design elements that resonate with your company’s brand image.

Company uniforms can also contribute to better customer service. Customers can easily recognise employees and ask assistance when needed (which in turn fosters brand loyalty and creates repeat sales). Not only that, but your employees can take it a step further by turning them into brand ambassadors.

You want the uniforms to look stylish and most importantly, comfortable to wear. When these things are in place, your employees are more likely to wear them outside of the office, giving your brand even more exposure. During the design phase, you can ask your employees for feedback on which materials they prefer wearing and what styles would suit them best.

It gives a signal that you’re ready to do business

The corporate world is a formal place and if you want your employees to do business with other people, then they have to come incorrect. After all, no one will believe in a real estate agent when they’re wearing shorts and a t-shirt, right? Company uniforms send a message to your customers that your team is prepared to do business. It gives off an air of professionalism that customers gravitate towards. When your employees dress for work, it’s a sign that they’re ready to meet the needs of your customers and help address their concerns.

Well-fitting, up-to-date workwear also makes your workforce appear knowledgeable in the eyes of consumers. This is where the foundation of trust is established. Again, it all comes down to brand loyalty. If you want increased sales volumes, premium pricing advantages, and higher customer retention rate, then you should definitely consider implementing company uniforms.

Work uniforms can be utilised in many different ways. Its benefits go beyond maintaining a professional appearance as it can improve other facets of your business as well. As uniforms become more comfortable and fashionable, more and more employees are starting to enjoy wearing company workwear. Gone are the days of boring, ill-fitting work uniforms and are now replaced with modern, trendy designs.




There has been an ongoing debate about wearing high visibility clothing at work and many employers are wondering if it’s worth supplying their staff with this type of apparel. What are the benefits of using hi-vis workwear? Why should companies equip their workforce with it? At best, employees that operate in industries such as construction, road maintenance, and airports should be wearing high visibility clothing to help reduce the risks of injuries and accidents.

Hi-vis clothing is designed to enhance the wearer’s visibility by using reflective materials and fluorescent colours. These materials vary in terms of washability and visibility ratings, thus making it extremely important to choose the right one for the job. For example, colours such as fluorescent yellow, orange, and green make it easier for employees to identify each other at the job site. On the other hand, retroreflective materials (the strip of tape that wraps around high-vis clothing) last for a certain amount of washes after which, their reflective properties get compromised. 

Aside from employee safety, there are a number of reasons why using hi-vis clothing can prove beneficial for your staff. Let’s take a look at why you should use high visibility clothing inside the workplace.

Easier identification

Hi-vis clothing does more than just enhance worker visibility. It enables the wearer to be easily identified which is crucial on a roadside construction or in low-light situations. Employees who wear hi-vis apparel are more visible to drivers of vehicles and moving equipment. This helps protect them against workplace hazards that are a result of poor visibility such as car accidents and getting dragged along by moving machinery.

Some companies make the mistake of supplying their workers with dark-coloured clothing such as grey, dark green, or blue. The chances of the employees getting struck by vehicles and/or heavy equipment are much higher because they can be difficult to distinguish from their surroundings. To reduce such risks, hi-vis clothing ensures that the wearer can immediately be seen from a safe distance so drivers and operators can manoeuvre their vehicles and pass them safely.

The law

Managers, employers, and supervisors must meet specific WHS requirements (Work, Health, and Safety) set out in their territory or state to ensure they comply with safety laws and the hi-vis clothing complies with legislative requirements. One such example is the AS/NZ 4602.1: 2011. This standard denotes the design of the clothing and makes them suitable for a wide range of conditions. There are three classifications; class D, class N, and class D/N, all of which have different requirements in terms of the colour, the fabric, and the reflective material used.

Hi-vis clothing function as a primary source of protection against certain hazards, which is why in most countries, the use of hi-vis gear is required. Federal standards are set to ensure that the safety apparel is compliant and designed in the most optimal way possible. This can help reduce the risks of unwanted accidents maintain workplace safety in an effective manner.


One aspect of hi-vis clothing that most companies don’t take advantage of is the marketing aspect. Hi-vis gear can be printed with the company’s logo or text which makes it easier for their clients and employees to distinguish themselves from the competition. Do note however that there are standards set for how large the logos and texts are. According to the AS/NZ 4602.1: 2011 standard, logos on hi-vis clothing should not exceed 10cm x 10cm in order to be compliant.

Decorated safety gear can also help increase public awareness about the company, especially if your staff are operating in a well-populated environment. Not only that, but hi-vis clothing can extend to other industries such as retail stores. Sporting goods stores supply their staff with hi-vis polo shirts and t-shirts to catch people’s attention. Because of the enhanced visibility, the staff can be easily seen by potential customers, thus leading to more engagement and sales.

Using hi-vis clothing can help improve your marketing efforts and draw in more foot traffic to your business. Who knows, you may even find a new client through an email or phone number that’s prominently displayed on a t-shirt or a hi-vis jacket. 

Increase productivity

With hi-vis clothing, you can increase your ability to monitor, supervise, and track your employees. You’ll be able to identify which ones are doing their job properly and which ones aren’t. Workers are more likely to be productive when they know they are easily supervised, which transitions into better work efficiency and more projects completed on time.

Also, knowing that the employees themselves are safeguarded from workplace hazards means they can confidently perform their tasks. Working on a job site can be taxing to employees, especially if they worry about their health and their safety. By wearing hi-vis clothing, they can focus more on the task at hand.

Hi-vis clothing does more than just enhance the wearer’s visibility. You can strongly convey your brand image, increase the productivity of your staff, and make them easier to identify by using hi-vis clothing. Employers have the responsibility of ensuring their staff is well-protected from various workplace hazards. The use of high visibility clothing can make a huge difference in terms of overall safety for the workers. When used with the right PPE (personal protective equipment), hi-vis clothing can significantly reduce the risks of injuries and accidents inside the workplace.