Marketing Strategy

The Top 9 Promotional Products that People Love

The Top 9 Promotional Products that People Love

A promotional product is any item or product that is given away to advertise your business. In advertising campaigns, promotional products also add a unique and inventive flavour to the overall customer experience. Since they can be customised for a particular target audience, they provide an excellent canvas on which to display your company’s unique brand identity.

Furthermore, your business can use giveaways to grow your social media following and improve the number of people who sign up for your email list. Not only that, but gifts are an excellent method to build brand awareness.

This article will enumerate the top nine products that will help you maximise promoting or advertising your company.

  1. Embroidered tote bags 

Tote bags are increasingly becoming popular nowadays as an excellent alternative to a backpack. People of all ages highly prefer this item due to its versatility. Consumers use tote bags whether they’re headed to the beach or out strolling in the mall. Furthermore, whether for fashion or function, the tote bag is definitely an all-purpose bag. 

Most importantly, embroidered bags are ideal for a variety of marketing purposes. Handing out a tote bag imprinted with your company’s emblem can generate numerous leads at a trade event.

  1. Embroidered caps

Like tote bags, these products can be used by people of all generations. A cap is essential in any man’s wardrobe, which becomes convenient during bad hair days. Women also utilise these accessories to spruce up their outfits. Moreover, embroidered caps are an excellent approach to increase staff motivation and appreciation. It demonstrates the employees’ pride in representing the brand. 

Using these items is an excellent approach to increase brand awareness because they work as walking advertisements when a customer or client wears them. Some of the most fashionable cap styles you may incorporate into your freebies are baseball caps, faux fur hats, bucket hats, and baker’s boy hats.

  1. Embroidered beanie

Another great type of hat you should have inside your closet is a beanie. Not only is this a comfortable and fashionable piece of clothing, but it will also become significant in advertising your company. The folding cuff in these pieces is the perfect place to add an embroidered design. It comes in various colours, so you’re sure to find one that complements your brand and its aesthetic.  

  1. Mugs 

One of the most common giveaway items is mugs. Not only is this item durable, but it is also highly versatile. Companies also prefer this product because of the endless ways it can be personalised. Thus, investing in these products is an excellent decision for your business. When giving away mugs, you can consider printing inspirational quotes, your brand logo, or a distinctive design.

  1. Customised shirts 

Another easily personalised product most companies give away is shirts. Custom tees are an inexpensive and effective way to distribute promotional materials to a big audience. Additionally, this is an excellent approach to develop a relationship with your employees and aid in the distinction of your brand. Specifically, embroidered designs maintain their quality even after being washed for years, so companies choose clothing pieces that have been custom embroidered as they can last a lifetime.

Another benefit of investing in these items is that giving out these goods for free enhances your employees’ professionalism. You can never go wrong with embroidered clothing, and the quality of the embroidery elevates the standard of your employees’ uniforms. 

  1. Embroidered jackets 

Another trendy promotional product that made this list is embroidered jackets. One of the primary goals of branding and promotion is to stand out from the crowd. Jackets are available in various styles, colours, designs, and patterns, so it’s up to you to find ways to make your company more unique.  When you distribute custom embroidered jackets, you can use them to initiate dialogue with individuals who are unfamiliar with your business. In exchange, it will inform others about your organisation, and passers-by will quickly recognise the company when they spot your jackets elsewhere.  Overall, advertisement via these corporate apparel with embroidered logos is completely free and instantly distinguishes the brand through graphic design.

  1. Umbrellas

Everyone needs an umbrella, so it is considered a necessity. Since most people will be using this item when it rains, it has a lot of potential to reach a new audience. With these promotional items, one strategy is to distribute them at trade shows during the rainy season.

  1. Notebooks 

Most of us can agree that we need at least one notebook either for school or work. In most cases, this product is highly utilised all day, every day. Since you can use notebooks for long periods, they can create a lasting brand image. These products are also incredibly user-friendly and appropriate for all age groups. 

  1. Tumblers

Lastly, tumblers are one of the most successful promotional items that companies often give away. Not only can they come in cute designs, but you can also conveniently bring them anywhere, from your gym, school, and office. 

Finding the best company 

Promotional products allow customers to interact with a brand on a tangible level and can often generate a more memorable brand experience. To achieve the best and most lasting results, you must locate the top embroidery company in Perth. Bladon WA offers a custom embroidery service to local businesses needing high-quality corporate workwear and employee uniforms. We can also embroider promotions for customer freebies, ensuring that your company’s name and brand do not fade away after a few washes.

Marketing Strategy

Top Tips for Washing and Ironing Embroidered Clothes and Accessories

Top Tips for Washing and Ironing Embroidered Clothes and Accessories

Embroidery is typically used to embellish corporate shirts or jackets and other clothing items or accessories with logos and designs. After a short break, this particular style of clothing is regaining popularity once again. Not only can embroidered clothes become creative and unique, but most designs are durable and high quality. Luckily, keeping embroidered clothes and accessories will not require a massive amount of effort. However, there are some tips that you should know to maintain an excellent condition.

Colourfastness testing of embroidery threads

If threads are exposed to water, you must take special care to ensure that each colour of each thread is colourfast. Testing the colourfastness is especially crucial if you will often wash your embroidered clothes or accessories. The thread’s colour fastness enables it to withstand the different chemical and physical agents during manufacturing and its useful life. To test it, you should pre-wash your garments. This technique will also help you pre-shrink your material. Pre-shrinking your fabric will help avoid any errors after your garment is completed. This will also indicate how well it will hold up to laundering.

If your garment or item contains blocks of colour, dampen a piece of white cloth with cold water and gently rub it over each thread colour. If any colour transfer occurs on the white cloth or swab, do not wash the clothing or object, as washing will result in discolouration and fading. 

Meanwhile, if there is no colour transfer and the base fabric is machine washable, you can use either hand wash or machine wash embroidered pieces on the gentle cycle according to the care label instructions. 

If you want to make your thread more colourfast, there are some methods you can apply. Vinegar is an excellent solution, and you can use this ingredient by soaking the thread for a few minutes and then thoroughly rinsing it. Another great technique is to clean your thread under running water. Use this method only on threads where you are very certain there is extra colour. 

Washing your embroidered clothes and accessories  

Since even the colourfast threads bleed from time to time, you still need to be cautious about how you wash your embroidered things. Clothing stitches are more prone to movement and friction, and the chances of them falling out if not adequately secured are high. Therefore, before washing your stitched pieces, you should tie all ends properly. 

The general rule is to use mild detergent when dealing with these clothes and accessories. Chlorine bleach and optical brightening chemicals are strongly discouraged. Before loading them into the washer, you should also make sure to turn the garment inside out. Additionally, you should avoid washing the item with other clothes that contain potentially damaging objects, such as buttons and zippers. If colour residue is visible in the water after washing your embroidered pieces, rinse several times in lukewarm and then cold water until the water becomes clear. 

Furthermore, the most recommended method in washing embroidered clothes and accessories is to hand wash them. Gentle hand washing will help maintain the integrity of the stitches and will extend the life of the embroidery. Whether or not you plan to utilise a machine, cold water is the way to go because this will help prevent bleeding.  

After washing your embroidered clothes and accessories, it is best not to proceed with the drying process. There is a significant difference between washing and dry cleaning. Clothing that has been poorly handled could result in a disaster. Drying embroidered clothes can cause the thread to become fuzzy, impairing the appearance of the embroidery. This can also subject your clothing to shrinkage, which might distort its layout or design.  

Ironing embroidered clothes and accessories 

Embroidery is highly delicate and stitched with fine thread strands. Ironing your embroidery straight on the front is not a good idea. The risk is that you will ruin the stitching before you can observe any improvement in the wrinkles.  An alternative is to fold a bath towel before ironing it. This will provide some padding and aid in preventing the stitches from loosening.  

You should also always lay the needlework down and avoid moving your iron back and forth. Furthermore, it is preferable to press down, lift the iron, and press onto the next area.  

As for the settings of your iron, set it to cotton or linen. However, if your needlework is embroidered on silk or with silk thread, reducing the iron’s heat setting is best.  

Benefits of having embroidered clothes and accessories 

While embroidered clothing has always existed, people are learning to admire it more and more now. There are several advantages to embroidered clothes, and the most dominant feature is their quality. Embroidery on clothes is highly durable and long-lasting. Thus, even though you will be paying more for these garments and accessories, you will have them for a longer period of time.  

Finding the right embroidery company 

Of course, to ensure that you have the best quality embroidered clothing and accessories, you should find the best embroidery company in Perth. Bladon WA offers a custom embroidery service to local businesses in need of high-quality corporate workwear and employee uniforms. Our customised embroidery for uniforms ensures that your personnel look their best at all times. Moreover, we take pride in our Perth embroidery crew as they are adept at handling both basic designs and intricate patterns. That said, you can expect that every embroidery work we produce will be of the most superb quality.