5 Ways to Promote Your Brand With Personalised Drinks Bottles

In today’s blog post, we examine 5 innovative ideas for promoting your brand with personalised drinks bottles in Australia. Whatever part of the country you wish to target, custom drinkware is a great way to get your marketing messages across and make more people aware of what your organisation has to offer. From Perth to Sydney, and all places in between, people of all ages carry reusable drinks bottles so they can stay hydrated wherever they go, without leaving a trail of litter.

5 Innovative Ideas for Promoting Your Brand With Personalised Drinks Bottles

With eco-friendly, personalised drinks bottles, you can promote your brand in these 5 creative ways, all of which have proven to be highly effective:

• Enhance Brand Visibility With Staff Giveaways – One of the simplest yet most effective ways to market your brand with customised drinks bottles is to gift them to your employees. When the bottles are used in public places, such as gyms, parks, shopping malls, and on trains, planes and buses, they will act as mobile advertising hoardings, promoting your brand to people from far and wide. You may also wish to gift them to potential customers if this is a practical idea in your line of business.

• Participate in Trade Shows and Events – B2B suppliers will find that trade shows and industry events offer excellent opportunities for brand promotion with personalised drinks bottles. B2C suppliers are likely to see good results from giveaways at local sports competitions, school fairs and other community-focused events. In addition to improving brand visibility, such giveaways can lead to profitable new business partnerships as more companies become aware of the products or services your organisation provides.

• Support Eco-Friendly Initiatives – Thanks to their inherent environmental friendliness, reusable drinks bottles are the perfect promotional products for eco-conscious organisations in Australia. Gifting just one person a stainless steel or glass drinks bottle could mean several hundred fewer single-use plastic bottles being manufactured, used and thrown away. If your brand is closely associated with environmental causes or your organisation is keen to boost its environmental credentials, personalised drinks bottles might be the marketing tool you’ve been looking for. With a growing preference for eco-friendly brands among Australian consumers, reusable drinks bottles are a great candidate for all types of retail marketing campaigns in the country.

• Seize Sponsorship Opportunities – Amateur athletes and professional sportspeople need to stay hydrated. With personalised drinks bottles, they can hydrate in style and promote your brand simultaneously. By sponsoring local teams and events, you can get your drinks bottles into the hands of people who will use them regularly, in places where many other potential customers may see them. Sponsoring local sports teams can also help foster a greater sense of community between your organisation and the residents of the area in which it is based.

1. Reward and Retain Loyal Customers – Custom-branded drinks bottles make great gifts for customers and can be integrated with loyalty programmes to reward people and organisations that continue to lend their support to your business. You may also like to consider special limited edition bottles for those customers who have provided the most support over the years, or perhaps a special gift set with useful accessories for your most valued clients.

Whichever promotional ideas you pursue with your personalised drinks bottles, it is important to keep your brand image in mind when selecting individual products and customisation options.

Variety and Customisation Options

When ordering personalised drinks bottles for your next Australian marketing campaign, you will find there is a variety of materials from which to choose, including:

• Glass
• Food-Safe Plastics
• Stainless Steel Alloys

Depending on the material from which your bottles are made, decorations may be applied by printing, embossing or engraving. We recommend selecting materials and decorations that complement and reinforce your desired brand image.

Conclusion

Personalised drinks bottles can be a very effective marketing tool for Australian companies that want to increase brand visibility, bolster their environmental credentials, enhance relations with the local community and make more people aware of what they offer. To discuss your next move, contact the experts at Bladon WA. Together, we’ll achieve great things.

How We Can Integrate Promotional Products Into Our DigitalMarketing Campaigns

Marketing is a perpetually evolving industry, and keeping up-to-date with current methods can often be a tricky task. Today, we want to discuss the benefits and possibilities of fusing digital marketing with physical promotional products. The outstanding results people experience with promotional products are unmatched. However, in a digital era, distribution methods aren’t as simple as they once were. This doesn’t mean we should be without the tremendous benefits of physical promo goods, but we need to get a little creative. When we get it right, it is possible to reach a much wider audience, enhance brand support and retention and foster a positive experience for all involved. 

The Benefits of Using Physical Promo Products with Digital Marketing products

When combining physical and digital marketing, it is likely to experience numerous benefits. However, some stand out above the rest. Four of the primary benefits you’re likely to experience are as follows:

Increased Brand Visibility – Both marketing methods are brilliant tools to enhance the visibility of a brand. A successful online presence means internet users will regularly see your company name, while physical promotional products will give your brand continued visibility offline. 

More Engagement – Promo giveaways are great for driving traffic on digital platforms. A physical reward can drive people to interact with your brand. Additionally, using personalised URLs or QR codes on your promotional products will also encourage people to engage. 

Building Stronger Relationships with Customers – When someone receives a high-quality and practical promotional item, they are more likely to value it. This is a brilliant way to build trust and loyalty. Additionally, running an online giveaway helps both the brand and the customer to communicate more freely.

Creating a Memorable Experience – One of the main reasons why we carry out marketing campaigns is to be noticed and remembered. Online giveaways amplify a brand’s reach and give customers an interaction they will remember for a long time.

The Perfect Strategies for Integrating Digital Marketing and Physical Promotional Products

Harness the Power of QR Codes – Developing a QR code for your brand is a brilliant way to enhance access to your online platforms. It is useful to take advantage of QR codes at any given chance. They can be used on all your promotional products, websites, apps, and advertisements, as well as at events such as trade shows.

Run a Social Media Contest or Giveaway – Social media giveaways and competitions are fantastic tools to promote customer engagement and loyalty. There are hundreds of ways this can be done, enabling each one to be tailored to a specific target market. The more unique and interactive a giveaway can be, the more it is likely to be successful. 

Start Regular Email Campaign Incentives – Regularly sending out emails to offer new and existing customers a promotional gift is the perfect way to encourage them to sign up for newsletters, open an account, and participate in online surveys. 

Partner with Influencers – Influencers play a massive role in digital marketing. Whether they are local or international, teaming up with influencers will demonstrate the quality of your brand, increasing visibility to a much wider audience. 

Host or Get Involved with Virtual Events – Physical promotional products can be used before virtual events to encourage individuals to participate. Additionally, a physical reward for participation in online events and activities is also good for engagement and interaction. 

Reward Customer Loyalty – It is crucial to remember that promotional products should not only be reserved for new customers. Running online loyalty programs will encourage people to keep using your brand, strengthening the relationships you have with them.

Learn More

If you would like to learn more about how promotional products can enhance the visibility of your brand and promote customer loyalty, contact Bladon WA today. Our team will be able to give you the guidance you need to run a successful marketing campaign to boost your brand. 

Screen Printing – A Tried & Tested Custom Branding Solution

First invented by Chinese artisans almost two thousand years ago, screen printing is the process of passing ink through a fine mesh ‘screen’ with a stencil on it, stretched over a frame. These ancient geniuses used woven silk to create this mesh; hence, the process is sometimes called ‘silk-screen’ printing. The ink can only pass through the screen in areas where the tiny holes in the mesh are not blocked, creating the image on the object as it does so. 

The benefits of screen printing for promotional products

Screen printing is perfect for use in many ways, which we will highlight shortly, and is particularly good when creating custom-branded promotional products and giveaways. It is fair to say that screen printing is unrivalled in producing pristine, precise images, enhancing brand recognition and exuding quality. This drives customer engagement and promotes a sense of premium quality that people begin to associate with the brand in question. Some other benefits of screen printing include:

• Durability—Screen printing ink is exceptionally durable and is especially permanent on fabrics. Items with screen prints can be washed up to fifty times before seeing degradation in the print. 
• Vibrancy—The colours available with screen printing inks are a significant draw, as the range is genuinely impressive and covers almost any hue. 
• Cost-effectiveness—Because the screen can be used repeatedly to produce the same design, screen printing is a dream for bulk orders and products that need to be identical. Once the design is made fast on the screen, the only materials required are the inks that will be passed through to create the image. 
• Versatility—Depending on the type of screen printing ink chosen, designs can be added to almost any surface, porous or not. It is particularly good at putting designs onto fabric but can adorn everything from vinyl, metal, and wood to plastics, ceramics, and even glass. The sophisticated printers can produce images on a wide range of different products using the same screens. Unusual sizes or shapes cause no issues so designs can be applied to almost any product. 
• Creative design possibilities—The scope of designs that can be transferred onto your promotional products is limited only by the artists’ imagination. 
• Accuracy of results—Because the end product is an exact copy of whatever image was taped to the screen, the end result looks spectacular if the design does. This is not a case of taking a drawing or logo and transferring it into an embroidered design that comes close to the original; effectively, it is the original. 

The most effective design styles for screen printing

Although multi-coloured images can be created using repeated passes with different coloured inks and slight changes to the design, single-colour, bold designs are undoubtedly superior. Not only are they easier to produce, requiring only one image and one pass with the ink, but they are almost always more striking visually.

 Many companies choose to apply the colour most commonly associated with their brand, but if this is not a consideration, powerful colours look perfect. The colour of the promotional object that receives the image is also a crucial consideration; the Bladon WA team will walk you through it in detail before any printing commences. 

Integrating screen-printed products into your marketing strategy

As innovative promotional strategies go, screen printing your brand or marketing message onto promotional products is hard to beat. Because the nature of the objects is almost without restrictions, your design and marketing team can let their imaginations run wild and select any weird and wonderful objects they wish. The Bladon WA team are standing by to offer inspiration and assistance when required, and together, we can create a sensational range of printed promotional materials. 

Best-selling screen-printed products at Bladon WA

In our experience at Bladon WA, the best-selling promotional items people want to apply screen prints to include:

• Tote bags
• Drinkware
• Novelty items
• Lanyards 

You can use our fast screen printing services in Perth to customise a vast range of products, so please spend a few moments browsing the site to see just how extraordinary your options are when creating promotional products with us.

Conclusion

When creating memorable, top-tier promotional products, screen printing is unmatched in almost every way. Some features of screen printing we find especially compelling include:

• Speed of application
• Repeatability of design
• Competitive pricing
• Efficiency

Screen printing is streets ahead of the alternatives for larger orders of branded merchandising or promotional gifts. The factors mentioned above make it the perfect choice for large-quantity orders where the end results must be uniform. The fact that screen printing also represents one of the most cost-effective ways to custom brand products makes it a virtual no-brainer in terms of applying images to almost any item.

Contact Bladon WA

If you want more insights into the benefits of screen-printing your designs onto promotional products, please check out our screen-print services today. We can offer all the information, advice, and guidance required to create a bespoke set of premium products that will beautifully represent your brand and exude the quality your company deserves.

5 Reasons to Spend Your EOFY Marketing Budget on Branded Products

It is around this time every year that marketing directors start to panic about their budgets, and not for the normal reasons that people worry about their spending habits. As the end of the financial year (EOFY) draws closer, marketing managers and directors worry they are not spending money fast enough. If the entire annual budget is not used, there is a very good chance that next year’s budget will be smaller. So why spend your EOFY marketing budget on branded products? Well, that’s what we’re about to discover.

5 Reasons to Buy Branded Products With Your EOFY Budget

There are many options to consider when you have an end-of-year marketing budget surplus that you have to use or lose, but branded products (also known as promotional products) offer the most bang for your buck:

1. Branded Products Lead to Greater Brand Awareness – A large-scale branded product campaign can significantly boost brand awareness not only among your target demographic but among members of the general public as well.
2. Grateful Recipients Make Loyal Customers – People like to be remembered and they also like to be appreciated. Present them with a branded product as a gift, and your generosity is likely to be repaid with their loyalty.
3. Branded Products Provide Lasting Exposure – Of all the things you could spend your EOFY budget on, branded products have the most potential for long-term exposure.
4. POS Promotional Giveaways Can Boost Sales Immediately – Branded gifts that are presented to customers when they make a purchase have the potential to boost retail sales.
5. Branded Products Help Build Better Business Relationships – If you want to nurture your existing business relationships and encourage new ones to flourish, there are few better ways to achieve your aim than through the giving of branded products.

With all these benefits, it’s easy to see the attraction of branded products at any time of the year.

How to Use Branded Products for Best Results

There are various ways in which promotional gifts can be used at the end of the financial year, including :

• Gifts for Clients to Show Your Appreciation
• Rewards for Employee Productivity/Innovation/Effort
• Trade Show Giveaways
• Product/Brand Promotions

The most effective ways to use branded products will depend on the market you are operating in.

Trending Branded Products to Consider

If you would like to enjoy all the benefits promotional giveaways offer, you may like to start with some of the most popular products in our current range:

• Urban RPET Umbrellas
• Universal Travel Adapters
• Reveal Cable Sets
• Australian Place Jar Candles
• Motor Caps
• Deliver Food Containers

For more branded product ideas that often work particularly well at this time of year, we invite you to browse our catalogue at your leisure. If you need any help, please feel free to call during normal working hours or message us at any time. The team at Bladon WA is ready and waiting to provide you with all the help you need.

Boost your event impact with your very own customised merchandise

Anyone who runs a business should strive to leave a lasting impression on all. There are many ways to promote our products, but one of the most effective ways to stand out is customised merchandise. Customised promo products act as a prompt for people to look back and remember what you can provide. They create a sense of belonging and unity and let potential and existing customers know how much you value them. Today, we want to discuss the multiple benefits of dishing out customised products at events, the most suitable events to attend, the best-selling promotional products on the market, and some key considerations before investing. 

The best events to dish out your customised merch 

You can distribute customised merchandise at many types of events to maximise the exposure of your brand and product. Some of the best to attend are trade shows, business conferences, corporate events, charity fundraisers, product launches, and local community events and gatherings. If your business aims to attend as many of these as possible, you will reach a diverse range of potential customers and clients, spreading brand awareness where it has the most impact. 

Why it is worth taking part in an event to elevate your business success

When you participate in events to promote your business, you meet several requirements of successful brand exposure. Here are a few of the primary reasons why taking part in these events can elevate your business success: 

Increasing your brand’s visibility – Events provide the perfect platform to showcase your business exactly how you want to. Audiences will always drop by to see what you do, and when you gift them customised merch, you will stick in their minds. 

Endless opportunities to Network – The more events you attend, the more chances you have of networking. Whether you aim to network with customers, clients, or industry professionals, these events are the place to do it. 

The perfect place for market research – Events allow the opportunity to gather ample feedback and gain a better insight into preferences and market trends. This is a fantastic way to identify growth areas and innovation opportunities. 

Top-selling products for promotional events 

Now that we have covered some of the best events and how they can enhance your business success, we should discuss specific branded products. Choosing customised merchandise can sometimes be challenging and long-winded. There are so many fantastic products on the market we thought we would share some of the most popular promo products to narrow it down. 

#1: Reusable Drinkware – You probably would have noticed a craze around Australia right now. Everyone seems to be upgrading their reusable drinkware, so getting there first with a branded alternative is a great way to get your name out there. These products are used daily and stand the best chance of being noticed by others. 

#2: Useful Tech Gadgets – We always seem to need more tech gadgets daily. Whether it is a USB flash drive, USB hub, or a portable speaker, an additional bit of tech is always appreciated. These products are perfect for leaving a lasting impression on those receiving them.

#3: Branded Apparel – A sure way to use Australia to your advantage is to give out promotional clothing like t-shirts, hoodies, or hats. We are an outgoing bunch, and it is always nice to change into something fresh in our warm climate. Branded apparel is almost guaranteed to be used again and again. 

Additional ways you can use your promotional products 

Besides distributing customised merchandise at promotional events, there are also several other ways you can use them to enhance the visibility of your brand. Here are a few additional ways to engage with customers, clients, and employees and boost your business with promo products. 

Give a gift to your employees – Rewarding them creates a positive work environment and encourages people to do better. A higher level of care can lead to a boost in productivity. Additionally, your employees will spread your brand whenever they use your customised merch. 

Showing customer appreciation – When someone uses your business repeatedly, it is worth sending them a branded product to acknowledge their custom and show your appreciation. 

Offer incentives and rewards – This could be for employees or customers. When there is a target to aim for and a prize to claim, people will work towards it. It is also a way of creating a fun and interactive environment within your business. 

Find out more about what customised merchandise can do for you.

When investing in customised merchandise, there is a lot to consider. You need to ensure you have the budget, you’re reaching your target audience, your product reflects your brand identity, and that you’re investing in a quality and durable product. It can seem like a bit to take on, but don’t worry, Bladon WA is here to help. We are one of Western Australia’s most extensive promotional merchandise and branded product distributors, so get in touch. We would happily advise you on the best merchandise for your business.

How promotional products can help improve employee retention

How promotional products can help improve employee retention

Nowadays, it can seem challenging to keep employees engaged. Even with a competitive job market, employees’ interest can fade at the slightest thing. With the cost of hiring a new employee being up to tens of thousands, it is something that every company needs to work on. Employee retention goes beyond salary, holiday, or remote work benefits. Workers need to feel confidence and pride in their company. They need to feel like part of a team. So how do you encourage them to stay?

Research suggests that promotional products can help a great deal, whether a new bag, jacket, or some new tech. As simple as it sounds, it is a tried and tested method that can motivate a workforce and promote employee retention massively.

Improving their confidence in your company

Promotional products can have a tremendous impact on employee confidence in the company. It shouldn’t stop with a welcome goody bag, either. Internal marketing has been proven to boost engagement. If you don’t know what your employees want, try giving them a choice or voting on a new product. Allowing them to be part of the decision will also work in your favour.

Instilling a sense of pride

As well as internal marketing, external marketing also works excellently. For example, the more often your employees see promotional products outside of work; they will feel a great sense of pride.

Encouraging them to stay 

It is all good to gift an employee once in a while, but what will make them want to stay? As mentioned before, it might go beyond a pay rise. Try offering an anniversary program or reward system. Anything that gives an employee recognition for their dedicated work can go a long way.

What types of products work?

So you have set a budget, but you’re still unsure what products your employees might want. Here is a list of some great promotional products for employee retention.

• Summertime essentials – Give your employee something they can and will use out of work. This can range from picnic blankets and cooler bags to bottle openers and beach towels. If you can think of something that you would use on a day out with friends or family, then your employees will undoubtedly use it too. 

• Things for the office – This one may seem obvious; however, there is so much you can do with it. There are some quality products out there that can genuinely wow your employees. A high-quality compendium can go a long way, depending on the line of work. If that isn’t necessary, there are plenty more items, such as laptop bags, tablet stands, filers, folders, or diaries. 

• A smart bit of tech – There are heaps of affordable gadgets out there that are sure to impress any employee. Imagine receiving a wireless phone charger or Bluetooth earbuds from your employer. A promotional product like this will show your employee how much they mean to the company. 

• Eco-friendly promotional products – You can also go for something a little bit different. These days many people are conscious of their impact on the environment. You can try an eco-friendly product to show employees how much you care about them and the planet. This kind of promotional product can work wonders, instilling a different sort of pride in your workforce. 

• Think of something we all need but don’t think to buy – A lot of essential items seem to find their way to the bottom of our shopping list. It’s like receiving a good pair of socks at Christmas. Consider treating your employees to something useful like an umbrella, oven gloves, kitchen towel, or tote bag. You’ll receive a lot of appreciation, and it is sure to boost employee retention.

Try out a work event

Work events are fantastic at creating close bonds amongst colleges, and it is the perfect place to give out goody bags of promotional products and prizes. As well as being fun, employees will associate their new products with having a great time at a company event. Instilling a sense of togetherness in your company will increase productivity and encourage employees to stay where they are. 

Furthermore, try and make an event once or twice a year. Having something to look forward to and to chat about on lunch breaks is a great way to keep up motivation in the workplace. 

If you want to know more, take a look for yourself

At Bladon WA, we offer a wide range of products for any occasion. We have an experienced team to help you decide what is best for your company. Head over to our site and explore the wide range of promotional products in Perth that we have on offer. Don’t worry if you aren’t based in Perth; we are happy to ship Australia-wide. 

How to choose the right promotional products for your target audience

The vast majority of marketers are very aware of the need for quality promotional products to increase market exposure, but a certain degree of planning is essential before you go ahead and place your order. Before you decide on what type of promotional products in Perth to purchase, you need to take into account your target audience. Please see below for a brief rundown of the things you need to consider when choosing the right promotional products for your brand.

• Who is your target audience? You should have a pretty good idea of who your target audience is if you’re selling any type of product or service, but we’ll highlight some key considerations for clarity. 

1. Age – Ensure that any promotional product you choose is suitable for the age group you are targeting.

2. Interests – Again, if you are selling a certain product or service that is leisure-related (hobbies, sports, crafts etc) you will know that your target audience is interested in these things. If you are selling into businesses, particularly corporate entities, you will need to do more thinking. Branded golf tees? Executive toys? This can be more challenging. If you are at a loss, try and build a rapport with a customer and try to find out (discreetly) some of their interests. 

3. Sector – The sector that your target audience is situated in can also play a part in your decision of what type of promotional products you order. Simplistic examples could be something like branded water bottles for a sports team or some emblazoned USB sticks or mugs for an office-based company. 

 The above points represent the main factors when acquiring targeted promotional products for customer acquisition but many other factors need to be considered, some of which we’ll look at below.

Promotional Products and your Brand 

Of course, it’s important to choose a promotional product that is suitable for your target audience but just as importantly it needs to fit with your brand as a company. Although it may be tempting to opt for the newest promotional product to arrive on the market, if it doesn’t fit with your company brand it might create a point of conversation for all the wrong reasons.

Don’t go too cheap

Although every company has a certain marketing budget, it’s important not to head to the very cheapest end of the promotional products line to source your marketing tools. Whilst something cheap and cheerful may be good enough and taken in good humour by your employees, the intended message might not resonate with your potential customers or investors quite as well. People from any walk of life can spot a cheap and/or shoddy product and this is certainly not a good reflection on your products or services. Recipients could equate your cheap promotional products with the core services or products you supply as a company. Reputable and long-standing companies such as Bladon WA will be able to recommend not only effective promotional products for reaching your audience but also quality products that are within your marketing budget. 

Your Exhibition Stand

First impressions really do count and nowhere more so than at a trade show or expo, where you will want people to gravitate towards your stand so a well-thought-out and well-designed exhibition stand is essential. Experienced exhibitors will know exactly how to set up your stand and display your promotional offerings effectively. If someone within your company has prior expo/trade show experience be sure to ask them for advice rather than go it alone. Ultimately, you can select the most effective promotional products for your target audience and brand but if your stand is not up to scratch this effort is essentially wasted.  

Try and mix it up

When matching promotional products to your target market, it is important to vary your offerings regularly. What might have proved a successful and effective marketing product one year might not be as well received the next, particularly if you are giving away exactly the same item! Brainstorm with your colleagues and see what ideas you can come up with while of course still adhering to the parameters of your target audience and your business brand. If you still can’t come to a final decision, ask your promotional product supplier for some recommendations, they’ll be happy to share their knowledge with you. 

Select useful Promotional Products

A useful promotional product will always triumph over a throwaway gift. By sourcing products that are valued by the recipient you will be presenting them with an item that they can use every day rather than left in a box somewhere or thrown in the bin. Although items such as branded pens are great promotional tools and can be used in conjunction with other offerings, limited-life items will not bring a tangible return on your investment. Although promotional products such as branded coffee mugs may be considered something of an old-fashioned offering, you can guarantee they will be used (and displayed) for the foreseeable future. Decent promotional mugs are rarely lost and certainly won’t be discarded after a single use! There are a number of promotional products that can be used time and again, check our product pages if you need inspiration. This said, items such as toys, keyrings, stickers, and fridge magnets all have their place in the big wide world of marketing and promotions, you just need to pick the right occasion and the right target audience!

Bladon WA – Providing both the Promo Products and Advice you need

Here at Bladon WA, we offer much more than simply just selling high-quality promotional products, we also try to assist our customers in every way possible. We realise that not all our clients may have the necessary experience to make an informed choice as to what type of promotional products best suit their sector or target audience. Our extensive experience as a promotional products supplier allows us to provide tailored advice and product recommendations on request and answer any questions you may have. Get in touch today to find out more about choosing the right promotional items for your marketing objectives. 

Why is Customised Backpacks a Good Business Idea?

Businesses should always seek out cost-effective means of promoting their products and brands. Customised backpacks could be the ideal addition to the marketing tactics of any business since they offer an efficient answer to virtually every necessity. Customised backpacks are also regarded as the most versatile product in the fashion industry. They are convenient for use during work, leisure activities, and when you travel. In addition, since your consumers will carry promotional bags, they will provide your business with excellent free advertising.

In this article, we will be focusing on how customised backpacks are a good investment for your business so you can give your customers a stylish and useful extension of your brand.

What exactly is a custom backpack?

Let’s begin by defining a custom backpack and how it varies from a standard backpack. A customised backpack is designed to fulfil the customer’s needs in terms of colour, purpose, functionality, size, amount of compartments, total capacity, aesthetic appeal, design, and affordable for everyone. It is completely customised, distinguishing it from an everyday backpack produced in standard sizes and common styles without any personality to them. 

Customised backpacks are often manufactured based on the customer’s specifications and the manufacturer’s assessment of the target market and fashion trends; mass production of these products is beneficial to the growth of any business. Designing a customised backpack for a startup business enables you to produce bags that are tailored to your brand’s specifications.

Why are custom backpacks good for business?

When launching a business, you must ensure that your products will always be in demand; bags never go out of style, and the interest rate has not yet declined. Bags are fashionable accessories that individuals use for a variety of purposes. Typically, students, businesspeople, and travellers use them. Customised backpacks are in high demand and have not yet experienced a fall in popularity. They are popular because they are adaptable to a variety of activities, uses, and work-related occasions.

They are functional, and it would be nearly impossible to find a suitable replacement to rival their utility. Therefore, it is a brilliant idea to use backpacks for business advertising. Businesses prefer to give away valuable, custom-made items that individuals can carry with them wherever they go. It helps a business increase its brand recognition. When you decide to give away customised backpacks, all of these conditions are met. They can be imprinted with your company’s emblem, so customers will involuntarily promote your business, brand, or group wherever they go.

How can customised backpacks help my business?

Many people who are looking for a good marketing tool are unaware of this; personalised backpacks have a significant good impact on your organisation. A personalised backpack is more than a container for your daily necessities and computer. It can also contribute to the growth of your business in unexpected ways. Here are some of the ways in which they can assist your business to succeed:

1.   Cost-Effectiveness

Selling backpacks generates and helps you save money. You can guarantee that your logo is visually appealing and easily discernible. Among the different advertising techniques, promotional freebies, mainly bags, are the most cost-effective, practical, and affordable. When you gift someone a personalised backpack, they will most likely be able to integrate it into their lifestyle, meaning your company receives a walking, stylish billboard. With long-lasting, high-quality bags, you can rest assured that your business will receive more exposure; hence, the bags provide a greater return on investment. You can spend less per bag if you order in bulk, reducing your promotional expenses and allowing you to develop free advertising through your customers.

2.   Powerful Branding Tool

As marketing tools, one of the most significant advantages of employing custom-printed backpacks is that they are highly effective at what they can represent. The shell of the personalised bag features your brand, logo, slogan, and company name. In other terms, it is the equivalent of a rooftop billboard. Your company gains a marketing advantage when you provide clients with branded tote bags. Customers leaving your stores will carry the bags, showcasing your business and boosting your brand as they move.

With each bag you distribute on the market, you consequently have the opportunity to reach this vast pool of potential customers. People will notice this bag when they see the printed text and images. It is a deceptively successful technique of advertising. The more people see your logo, the more likely they will choose your company. However, you must guarantee that your bags are of good quality because they reflect the quality of your product, thereby generating client attention.

Visit any supermarket or convenience store, and you will notice dozens of backpacks designed to catch your eye. If you weren’t looking for a specific brand, which would you choose? In addition to other factors, the logo will play a crucial role in your ultimate purchasing decision. It will improve the appearance of your backpack, make it stand out, etc. Since almost all bags are virtually identical, brands play a significant role in enticing customers.

3.   Incredibly Durable and Eco-Friendly

When you distribute promotional things, some do not even make it to the recipients’ houses since they are quickly ruined. However, custom-made backpacks are created from sturdy, high-quality materials. People who get them will feel valued and remember your business and its brands for a long time. Promotional backpacks also eliminate the need for plastic bags, resulting in reduced environmental waste. If your company wants to portray itself as environmentally conscious, then promotional bags are a wise choice.

4.   Helps in Building your Company’s Image

A customised backpack is responsible for introducing a business to a potential customer. A potential buyer will examine the bag’s quality and build an opinion about the firm based on this interaction. If the product’s quality is high, they will have a favourable opinion of it and vice versa. It is so crucial, so always give it the consideration it merits. Additionally, there are countless other brands to compete with. Custom-printed bags draw far more attention than unprinted ones.

Ensure that the colours you chose for the bags suit the mission and emblem of your brand. Enhance the brand’s name and logo’s visual appeal. When the bags are attractive, the consumer will be proud to carry them and will not leave them at home to accumulate dust. They will bring it along and utilise it to carry other their work or school related essentials, while simultaneously showcasing your company’s logo.

5.   Attracts Potential Customers

Customers are attracted to personalised backpacks due to their functional designs, distinctive appearances, vibrant packaging, and captivating visual appeal. Although uniform or non-personalised gifts are practical, personalised ones are superior and more efficient. If you want your clients, employees, or anybody else to whom you plan to give promotional things to feel appreciated, consider a customised bag because it is tailored to the recipient. A backpack is a functional and personal accessory that customers will be able to appreciate and be attached to due to its well-made design. In addition, businesses can tailor the design of their bags to be ideal for various occupations, age groups, genders, or individuals with unique hobbies.

6.   Full Creative Control

Since a personalised backpack allows you to do whatever you want, you can experiment creatively with various themes and colours. You can use colours to show the backpack’s quality and intended audience. For example, use vivid colours for children’s and women’s bags to differentiate between everyday, travel, and school purposes. You can also construct bags with photos of cartoons, brand logos, popular movies, etc.Having the ability to express yourself through your apparel will always be a wonderful investment.

When buyers see the customised bags, they will identify your brand with high-end retailers, regardless of how long your company has been in operation. It is the ideal method for elevating your organisation to the next level. If you are rebranding or releasing new products, many individuals will want the new bags when they see them in the hands of your customers. All of these will help to enhance your company’s sales.

Bottom Line

Customised backpacks are an excellent business opportunity. You can be creative, enjoy the design process, and get started with an item of minimal expenditure. It is a perfect pick for a business, as people will continue to use backpacks. They can utilise them for everyday routines, leisure excursions, and professional endeavours. Customised backpacks will never get outdated. With so many competitors in the market, you can employ customised backpacks to enhance your market share, sales, and profitability.

These promotional goods are inexpensive, functional, long-lasting, and adaptable to various people and needs. In addition to protecting the environment, you will expand your brand’s market reach. Your profit margin will be significantly increased, and you will be able to reach a substantially more significant portion of your target audience. We hope that this article will help you understand the potential that customised backpacks offer you and your business.

If you or your business are looking into making your own custom backpacks, then Blandon WA is the team you need to get in contact with ASAP! As the top provider of custom backpacks in Australia, Bladon, WA, carries a vast selection of bags that are ideal for any activity or occasion and can also be used as custom-branded backpacks that wonderfully represent your company or design concept. There is no more straightforward or efficient method to promote your business than with our popular and highly functional personalised backpacks. No of the product’s substance or construction, we can apply your preferred branding using the most modern methods available.

How to Choose Custom Backpacks for Your Business

When it comes to promoting your brand, the competition of the modern world is extremely fierce, but presenting your goods in a fashionable approach can be beneficial to your business if implemented the right way. Due to their functionality and visual appeal, custom backpacks are an excellent method to promote your company. Let’s be honest, who wouldn’t want to showcase their fashionable customised backpack on campus or at the office? Knowing where to begin if you’re seeking the ideal backpacks for your business may be challenging, but that’s where we come in!

In this article, we will be going over which custom backpacks to choose for your business to ensure that your customers and your business will be able to reap the benefits of having good quality products.

What exactly are custom backpacks?

A customisable backpack is one that can be tailored to an individual’s specific needs. Rather than merely choosing a book bag style you like online, in local retail stores, or at the mall, you can pick and choose the characteristics you desire, mixing or drawing inspiration from numerous backpacks currently trending on the market. The beauty and strength of customising your backpacks is that you have full creative control. It can resemble anything, from the colour or pattern of the bag to the inclusion of additional compartments or pockets to the modification of the straps to suit your body shape. 

A customisable design for a book bag will also allow for various modular attachments, allowing for the installation of additional compartments to accommodate all of the items the bag will carry. This also enables the bag owners to mix their favourite features of various bags into a single product. Customised backpacks are ideal for those who desire a distinct appearance or have specific needs that cannot be satisfied by a singular template used with other bags.

Why should businesses choose custom backpacks?

The benefits of these bags extend beyond the personalisation of each bag to include the travel-friendliness and superior quality of the materials utilised. Students and employees alike have recognised the necessity for a dependable bag that can hold all of their belongings and is sturdy enough to handle travel, which has led to the rise in popularity of custom backpacks. Before selecting promotional items for your firm, you should evaluate your target audience. Customised backpacks are suitable for a wide variety of clients because they are functional and can be passed on to their siblings or colleagues.

Depending on the quality of your customised bags, consumers may use them for a variety of purposes, such as going to the gym, attending school, or walking around town. The majority of the population already carry backpacks on a regular basis, so it’s simply a matter of creating one that would appeal to your target market. Personalised bags can also be used for freebies, events, and conferences, making them stand out more than other accessories such as headphones, towels, magnets, or fans.

These backpacks can also serve as walking billboards, as your business’ branding will be visible on the backs of anyone carrying them. They are also excellent items for your employees to wear at events or while travelling. This will help advertise your brand and make it easy for other employees to identify their personnel in a crowd. In addition, the material quality of custom-made bags is higher and more durable than many ordinary, mass-produced items.

This means they are more durable and resistant to wear and tear than regular backpacks. Look for bags marked as water-resistant and travel-friendly, as these indicate that the material is durable. To guarantee that a brand’s products are of excellent quality, you should examine their website to confirm that they pay close attention to detail, conduct in-house testing, and adhere to stringent quality and durability standards.

Essential features to look for when choosing customised backpacks

1.  Rain cover

A rain cover is always attached to the internal pouch of a good-quality backpack. Backpack rain covers are fabrics designed to fit over your pack to protect it from the elements. They come in a variety of sizes and are waterproof, thus their purpose is to prevent rain from entering your bag. They are equipped with an elastic drawstring that can be adjusted using a cord lock closure. This assures the safety of your bag and its contents when you are outside in any weather conditions. They also include one or two tie cords that can be used to secure the cover to your bag. Often, the track will be afflicted by dreadful precipitation, which a ferocious wind will accompany. If the wind blows off the rain, cover your pack, these tie cords will ensure that it remains tied, so you won’t have to chase after it. 

2.  Accessory pouch

You may think that all bags have this pouch, but you’ll be surprised to learn that some bags don’t. This pouch may hold your water containers, favourite snacks, and other small accessories. The majority of backpack users have also used this pouch to store their water bottles and discarded wrappers, which allows them to throw their trash at home.

3.  Laptop pouch

Whichever bag you choose to wear or buy, it must contain a laptop-specific sleeve. Backpacks will always be the ideal way to transport your essential gadgets. Laptop pouches with padding minimise any harm to your device and keep it safe during your travels.

4.  Lockable Zippers

It may be necessary for office workers and other commuters to carry their valuable gadgets and equipment in their backpacks. Everybody wants to keep their belongings protected, so your bags must be equipped with zippers with added security. Whether or not you’re wearing your bag, being able to lock your bag will keep your belongings safe from thieves and pickpockets.

5.  Top pockets

The top pocket is a vital compartment for both students and employees. You can use them to store your books, ointments, flash drives, eyeglasses, and other tiny items because they are easily accessible. Within the upper compartment is an additional pocket for storing your cell phone, batteries, and flashlights. These pockets increase the frequency and popularity of bag usage. Consider adding this option to your personalised backpack if you intend to use it for brand promotion.

6.  Load adjuster and padded shoulder straps

The best quality backpacks contain specific straps that allow you to tailor the weight to your body. They may be tightened or loosened to adjust the backpack’s fit to your body. Customised backpacks should also feature padded shoulder straps for load management. These straps must be adjustable to accommodate the height of the bag’s individual. In addition, the buckle should be of high quality to allow for simple adjustments.

7.  Lumbar padding

Ever since primary school, we all have experienced the fatigue of carrying a bag on a daily basis. You may find your spine involuntary bending when carrying a hefty backpack for extended periods of time. You might select a backpack with lumbar padding to maintain a straight spine. This spongy cushion will provide the utmost comfort without triggering any postural or clinical challenges.

8.  Stabiliser strap

This helpful function may be unknown to many of you, but in case you were unaware, it connects the backpack body to your hip belts. Your backpack and its weight may be readily adjusted to fit your hips. When carrying big luggage, you must search for this feature, as it will prevent lower back and waist strain. Custom backpacks with a stabiliser strap should be recommended for long-distance travel or hiking.

9.  Compression strap

Although this feature may not be present with conventional backpacks, a compression strap is very prevalent in outdoor bags. Even though hikers dislike using this strap, it is helpful for keeping their belongings safe and compact—additionally, the strap assists in retaining the contour of the backpack during hiking. When the bag is in poor condition, hikers may be at risk of being weighed down. For promotional purposes, if you are giving this product to your travelling customers, consider customising the bags with a compression strap.

10.  Ventilation system

Ventilated systems with suspended mesh padding will aid in drying up any trace of sweat when carrying a backpack. The mesh is suspended over a hollow chamber, so there is adequate air space behind your back to assist with perspiration evaporation. The mesh back promotes enough airflow. If you believe you require this feature, you must be sure to include it in your custom backpacks.

Conclusion

There are various options available when it comes to customising a backpack. The choice of material and bag type will depend on the activity and the intended audience. It would be beneficial if you also regarded the interests and hobbies of your customers. If you have a vast audience and a limited budget, there are numerous drawstring bags from which to choose. Some have more pockets and are constructed of higher-quality materials than others. To ensure long-term use, you may decide to focus on a backpack that is comfortable to wear. Giving your clients the ability to personalise their bags shows your brand’s genuine identity. Promoting custom backpacks is the ideal way to develop a brand that reflects your target audience for your business.

If you are in search of manufacturers of CUSTOM BACKPACKS IN AUSTRALIA, then Blandon WA are the people you’ve been looking for! We are more than a team in Bladon, WA; we are a family! We enjoy adversity and use our combined knowledge of over 120 years to overcome it. Our motto is excellence, and we endeavour to exceed expectations. Our staff is unified by the ambition to give the most effective advertising solutions for all facets of life. We seek to work respectfully with culture and emphasise wellness in all that we do.

How Custom Branded Clothes Help Brand Awareness for Your Business?

Modern society pays close attention to quirky fashion trends, primarily what their favourite online personalities like to wear. Most individuals gravitate toward wearing t-shirts with eye-catching designs, mainly if they contain an engaging message or a statement. With an eye-catching design, the message on your t-shirt will be hard to forget. From a business perspective, this t-shirt would be a very effective marketing tool if it had your company’s logo accompanied by a tasteful catchy phrase or motto. With a pleasing design to support your company’s message, you create intrigue and garner much-needed attention for your brand. The shirt will be a great way to leave a lasting impression on the wearer and those around them.

In this article, we will be going over how custom branded clothes can help brand awareness for your business, so you invest in a very effective but cost-efficient method!

Why custom apparel is good for business

You must always be ahead of the competition in today’s advertising landscape. You want your brand’s name to be well recognised and prominent in the public’s minds. More and more companies are aware of how to create brand awareness with branded clothing. Before understanding how to produce a brand-recognisable T-shirt, hoodie, or mask, you must first comprehend why this is an effective marketing strategy.

Firstly, it lets your audience receive something they can use daily as it carries your company’s name. While potential customers are likely to trash a flyer, they will keep an article of clothing that gives comfort and a fashionable style they can flaunt. Great-looking custom-printed T-shirts will attract the attention of potential buyers, especially if they have a quirky or clever message written on them. A well-written sentence can linger in a reader’s mind for days and the people they hang out with.

This increases brand loyalty among your target consumers since they will appreciate the clothes you offer them. They will also be reminded of your brand whenever they open their closet door. The next time they need a product or service similar to what you offer, which should be soon if you’ve planned your marketing campaign effectively, they will most likely contact you.

Customers are more likely to return if they appreciate your brand, as consumers associate brands with experiences. For instance, clients understand what to anticipate when they see your logo. When people interact positively with you, they will patronise your business and proudly wear your clothes, especially if they are confident that they will continue to interact significantly with your brand.

However, branded clothing is also a present that keeps giving because people are continuously exposed to it. You can convince target consumers to function as walking advertising for your brand. Other potential customers looking for your type of services will notice your T-shirt or hoodie, remember your name and logo and search for you online.

How custom-branded apparel makes your business look righteous

A novel advertising approach might put you well ahead of the competition. Given the widespread use of branded materials in contemporary fashion, creating clothing that stands out might be challenging. It would be best if you tried making your t-shirts, sweatshirts, and sweatpants uniquely tasteful from the competitors. The first step in achieving this is to display your attractive logo. 

Consider all of the brands you engage with on a regular basis; the logo is likely the first thing that comes to mind. Custom branded gear is an excellent method for increasing company exposure. Not only is it constant promotion, but you can also transform customers, clients, and workers into walkable, wearable billboards. You may also put your website in your logo and brand name, provided it is brief and easy to remember. Ensure that the font remains bold and is slightly smaller than your brand’s name. This may be the best course of action if you have a lengthy online address but an easy-to-remember phone number.

You must develop and promote a memorable brand by exposing it to as many individuals as possible. Place the image in a visible location on the shirt. It is advisable to print the picture in a large, bold font to be visible from a distance. In addition, if your brand is visually engaging and appealing, people will appreciate the shirt more if it features a distinct and expressive graphic.

Next, you must select the primary colours for your branded apparel. This is a great starting point if you have specified business colours. You can use this colour as the base for your outfit and then print another colour on top. As a base, darker brand colours, such as navy or aubergine, contrast beautifully with a white logo and text. If your brand colours are lighter, you can utilise black text or, better yet, print the brightly-coloured image and text across a black base. Contrast is essential to be memorable. Multiple simple colours on a shirt are more likely to attract attention.

Conclusion

Visual marketing can be difficult, but branded apparel can make it much more manageable. Custom branded clothing is developed and manufactured to a high standard, making it the ideal giveaway for your most important marketing channels. There is no limit to what you can achieve by including custom-branded T-shirts in your marketing strategies. Every custom-made present presents a fresh and exciting opportunity to increase company awareness. Ordinary activities, such as a person walking down the street or checking their phone, become opportunities to promote your business.

If you are in search of an efficient custom branded clothing supplier, then Blandon WA is the team you need! Bladon WA, one of the first promotional goods firms in Perth, Western Australia, opened its doors in 1988. We assist large tier 1 organisations, small-to-medium businesses, local governments, and educational institutions in enhancing their brand presence throughout Australia and leaving a favourable impression on recipients. We thrive on helping organisations combine the ideal bespoke branded product with a gifting or promotional experience, which is more than just promotional.