Corporate uniforms come in all shapes of colours, fabrics, and textures. These variables can affect how workwear is perceived by your consumers and you want to achieve a level of coherence that’s synonymous with your brand. Your corporate clothing should match your company’s goals, values, and visions if you want to utilise it to its full advantage.
Regardless of whether you’re fresh out of the startup or in need of a redo on your organisation’s current look, it is crucial to nail the foundations of a great corporate uniform. Here are 5 important features to keep in mind when designing your company’s workwear.
- Colour selection
The first feature that you should consider when designing workwear is the colour of the clothing. The colours should be associated with your brand’s logo to help make it instantly recognizable to your customers. Having a staff that wears the colours of your brand conveys a message of unity and professionalism, both of which are essential to increasing customer engagement.
- Proper fitting
Some business owners underestimate the importance of workwear that actually fits. You want your employees to feel comfortable while wearing their uniforms to help enhance productivity. If the clothes don’t fit well, your employees won’t like wearing them and this can lead to decreased morale. Consider the proper fit for each of your staff to reinforce their sense of pride when wearing company clothing.
- Fabric choices
The fabrics used for corporate uniforms are significantly different from those found in retail clothes. Corporate fabrics are purposely built to accommodate employees and perform to a much higher standard. As technical and manual work can be tough on clothes, corporate uniforms are made of hard-wearing fabrics that are robust and comfortable at the same time. These items are built to withstand everyday usage and will enjoy a longer usage life compared to store-bought clothing.
When selecting workwear fabrics, choose one that suits the work environment of your employees and the tasks that they’re performing. For example, cotton and linen blends are perfect for warm, summer environments while silk and polyester are more suited to a corporate setting.
It can be easy to get carried away and focus solely on the aesthetics of the uniform when designing it. But the goal here is to make the clothing practical and functional. The design should be intended to suit the various activities that your employee will be performing. This can include bespoke features that allow your employees to achieve their daily tasks without any issues.
- Style and fashion
Let’s face it, no one wants to wear boring, outdated clothes. While corporate uniforms are designed with professionalism in mind, that doesn’t mean its style should be compromised. You want your design to be fresh and up-to-date so that your employees will take pride in what they’re wearing. Take a look at current fashion trends and try to implement subtle design changes to make your workwear look sleek and presentable.