Are you in the market for merchandise to use as giveaways? We know it can be quite the challenge – after all, each and every object you push out into the market is an extension of your company, showing customers what you do, what you represent, and what you support and believe in. That’s quite a lot to communicate through one item, which is why it is often very difficult for businesses (especially new ones) to choose what merchandise to put out.
But don’t worry; we’re here to help. If you don’t have many ideas to go on, you might want to try using eco-friendly merchandise as your promotional products. These include reusable tote bags, water bottles, and accessories made out of renewable materials like wood and bamboo. In this article we’ll discuss some of the reasons why you might want to use them for your next marketing campaign.
Believe it or not, these products are becoming a bit of a trend in recent years due to the ever-increasing threat of global warming. A lot of companies nowadays are taking part in the global fight to reverse or otherwise lessen the effects of global warming by reducing waste in their production processes and general operations, egged on mostly by government regulations and the urging of third party non-profit non-government organisations. Consumers, too, are also joining the fight against climate change by reducing household waste and limiting their purchases of products that are designed to be disposable or are made with substances that can bring harm to the environment. From this shift in lifestyles has emerged a trend towards purchasing high-quality products that are designed to be used repeatedly for a long time.
The eco-friendly products we had mentioned earlier, as well as hundreds if not thousands of products with similar labels, just so happen to fit the bill of what customers are looking for in their products – durable, reusable, and environmentally-safe. And marketing teams see this as a very big opportunity. By using eco-friendly products as part of a promotional strategy (like, say, using them as a giveaway, as part of a larger raffle or contest, or something along those lines), you are able to communicate a lot of things to both your existing patrons and potentially new customers.
With these sorts of products you can show your customers that your company cares about the environment and that you are doing what you can to support the effort against climate change. That sort of impression is not lost on your audience, and many consumers nowadays do latch on to the idea of supporting a brand that aligns with their view on certain things – in this case, you and your customers’ mutual stance against global warming. And, well, besides that, you are also giving them what is intrinsically a pretty good product, and what kind of consumer would not take useful, high-quality giveaways?
Interested in getting eco-friendly products for your next marketing campaign? Drop us a line at 08-9240-7900 or send us an email at firstname.lastname@example.org so we can extend our services to you.