Branding Corporate Apparel


Embroidery is a great way of giving your workplace apparel a unique look. It certainly adds to the design of the workwear and it helps create a thoughtful and professional appearance. Many business owners use workplace uniforms to effectively market their brand to a wider audience and embroidering does just that. Having your company logo embroidered on employee uniforms will help make your brand more visible to potential consumers. 

Embroidery isn’t just used on general workplace uniforms like a bakers apron or a builders hi vis polo t-shirt. Corporate wear can also be embroidered, things such as ties often come with company emblems or logo’s embroidered a little more subtly.

But, before you start embroidering your company’s work clothes, there are a couple of tips to keep in mind. These 5 tips will help you design uniform embroidery properly.

5 tips on designing uniform embroidery properly

  1. Use a simple design.

The first step in embroidering your corporate uniforms properly is to take a look at the design you’re going to use. Make sure that the design translates well into the work clothes once it’s embroidered. If the design has far too many details, it can make the embroidery quite blurry. Stick to a simple design to achieve a clean, concise look once its embroidered onto the uniforms.

  1. Choose the correct fabric.

Your choice of fabric will also affect the outcome of the uniform embroidery. Not all fabrics can hold up embroidery quite well. For example, materials like cotton tend to warp and buckle easily when embroidered while fabrics that have a thick pile like fleece can perfectly accommodate heavy embroidery.

  1. Match the thread with your fabric.

Depending on the work conditions, the thread used for embroidering can vary for a number of reasons. If the work clothes are subject to regular wear and tear, a durable thread like polyester will withstand frequent washing quite well. Rayon on the other hand, is much suited for retail workwear since it’s lighter and can handle thin, lightweight fabrics perfectly. Go with the thread that best suits your work clothes.

  1. Know where to place it.

Proper placement of the embroidery is key to increasing your brand’s visibility. The design and size of the embroidery will affect its placement on the uniforms. For large embroidery, the back of the uniforms is a good space to consider. For smaller embroidery, the front shirt pocket of the uniforms is a much better fit. Make sure that the embroidery doesn’t get covered up with other uniforms like aprons, etc.

  1. Be mindful of the pricing.

As the design gets more intricate and uses more colours, the price for uniform embroidery will go up. Small designs that have plenty of detail are also costly as well. Consider the size and intricacy of the embroidery so you can set an appropriate budget to help keep the costs down.


When designing embroidery for uniforms, it’s all about the small details. Your design should reflect your brand image properly to help increase your company’s visibility especially to potential consumers. Keep these tips in mind to help you design uniform embroidery properly.

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