Leveraging Promotional Products for Non-Profit Fundraising

Leveraging Promotional Products for Non-Profit Fundraising

One of the most critical factors in raising money for your charity is getting your name out there. It goes without saying that the more people who know about your charity, the more successful it will be. Today, we want to talk you through a few of the ways that branded products could improve the success of non-profit fundraising.

How promotional products help charities

If you are contemplating using promotional products for your charity organisation, we would like to tell you why it is one of the best things you can do. There are incredible benefits in branded products, and these are some of our favourites.

  1. Spreading awareness – Branded products are possibly one of the most excellent tools you could use to spread awareness of your non-profit organisation. A good, branded product is something that people will use again and again, meaning that more people will become aware of your charity every single day.
  2. Develop relationships – Giving away branded products will give people an experience that will stick with them. It is a great way to get people to remember you and eventually build strong and positive relationships with all of your donors. If you need to network, then branded products are the way to go.
  3. Shows appreciation – There aren’t many ways to say thank you better than a small giveaway. A branded product is a perfect token of appreciation when someone has taken the time to chat or donate their money to your cause.
  4. Helps with fundraising – Branded products also act as a catalyst for fundraising events. You’ll find they become easier and more beneficial when you have a small gift for potential donors. A freebie is one of the most enticing things to bring people closer.

Ways to give away promotional products for your charity

Once you have some branded products and free goodies to give away, you must decide how to disperse them as far and wide as possible. There are many ways to choose from, and you might want to get a little creative, but if this is new to you, here are three brilliant ways to spread awareness of your charity.

  1. Donor appreciation – Giving away a small token of appreciation is a fantastic way to reap the benefits of branded products. Some fundraisers offer a tier system where the gift improves with a more significant donation. Although people donating money aren’t giving to receive, it always acts as a tremendous incentive.
  2. Raffles and prize draw – If you are raising funds and awareness at an event, it is a great idea to organise raffles and prize draws. Everyone loves to enter these. People are always chuffed to win a good, branded product.
  3. Online contests – If you aren’t particularly mobile or want to maximise awareness for your charity, you can run online contests using your charity’s social media platforms. The great thing about these is that they can run for a long time, and people will share it on their pages.

Good ideas for promotional products for a charity

If you’re struggling to decide where to invest your money, here are some great ideas that won’t break the bank. The key is to give people something that won’t end up hidden away, and they are likely to use it on a regular basis.

  • Customised t-shirts – People will likely use a free branded t-shirt at the gym, whilst jogging, or at work. All of these places are perfect places to spread awareness and generate revenue for your charity.
  • Reusable water bottles – Everyone cares about the environment, and you can never get enough reusable water bottles. There aren’t many places where this product can’t be used, and their longevity will ensure it is used for a long time.
  • Tote bags – Similarly to a water bottle, a tote bag is the perfect gift for someone conscious of their impact on the environment. They will be seen on a regular basis all over town.
  • Keyrings – A keyring is something that someone might use for years to come. It is sure to raise questions from everyone who sees it and does a great job of spreading the word about your non-profit fundraiser.
  • Mugs – Not many people would discard a mug; it will be a brilliant conversation starter whenever your donor has guests over for a coffee.

Ensure you don’t spend too much.

One thing that is important to remember is not to overspend on your promotional products. It is wise to invest in something that won’t break the bank and dip into the charity’s much-needed funds. Another way to help with costs is ensuring the quality of the branded product is high; it is helpful and will last a long time. It is easy to get carried away when you see the incredible selection of items out there, so it might be good to chat with friends and colleagues before making any final decisions.

More information

If you are considering using promo products to raise awareness and money for your non-profit fundraiser, there is nowhere better than Bladon WA. We are one of the best suppliers of promotional products in Perth, and our experienced and dedicated team will happily talk you through questions you might have about your next investment in spreading awareness for your charity. Contact us today to see how we can help your charity thrive.

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