Embroidered polo shirts make for great company uniforms. They’re super-comfortable to wear and they make your staff look neat and professional. You can get away with just using your…


Embroidered polo shirts make for great company uniforms. They’re super-comfortable to wear and they make your staff look neat and professional. You can get away with just using your brand’s colours when using polo shirts, but why stop there? If you want to maximise your brand’s visibility, then you should definitely consider adding your company logo.

A company logo plays an important role in helping customers identify your brand. When paired with a well-designed custom polo shirt, you can make your staff instantly recognisable from the eyes of the public. The question is, where should you place the logo on the polo shirt? Logo placement is key to making your brand as visible as possible and you want to get this right the first time around.

In this article, we’ll be taking a look at several different logo placements to find out which ones are the most effective for your brand’s image.

  1. Logos on the left chest

This logo placement is perhaps the most popular out for the majority of companies. It’s highly visible and offers great exposure for your brand. Many big-name brands like Tommy Hilfiger and Lacoste place their logos in this location so you know it’s quite effective at making your brand visible. It’s a classic and sophisticated way to add your logo in a custom polo shirt. You don’t have to go too big on the logo; a size of 4 to 5 inches is definitely enough to capture people’s attention.

  1. Logos on the right chest

Similar to the left chest, this logo placement provides good brand exposure due to it being on the top-part of the torso. While a logo placed on the right chest is uncommon, it does attract the eye because of its unique positioning. Some brands like Adidas and Under Armour place their logos on the right chest for their activewear like training shirts, windbreakers, and more. If your brand likes to think outside the box and you want this to be displayed through your company uniforms, then placing your logo on the right chest is a good idea.

  1. Logos on the back of the polo shirt

Placing a logo on the back of the polo shirt may not be immediately apparent, but it does provide a unique logo placement where you can go big for maximum exposure. Unlike front logo placements where you use subtle logos, you can make a statement by adding text at the back of the polo shirt alongside your logo. This is perfect if your staff is attending a large event like a tradeshow or a public gathering.

You can use logos up to 10 to 12 inches wide when placed on the back of the polo shirt. To take advantage of the larger real estate, make your logo pop out by pairing it with a unique typography that your competitors aren’t using. You can also pair the logo with a contrasty background to help maximise brand exposure.

  1. Logos on the sleeve

Sleeve logos are starting to become more commonplace in today’s world. Custom polo shirts with coloured sleeve collars are perfect places to add a logo because it looks fashionable and allows you to display your brand image in a more subtle manner. Don’t feel too comfortable placing your logo on the front of the shirt? Don’t worry, placing them on the sleeve is a viable option.

While you may not use this logo placement for company workwear, you can use it for giveaway clothing. This makes them more likely to wear the garment and function as brand ambassadors down the line. Think of it as free advertising! Like with logos placed on the front, keep the logo small and discreet. Most of the time, the logo is more than enough to capture people’s attention so don’t bombard the sleeve with other distracting elements to make the logo more visible.

  1. Logos below the collar

Like the logo on the sleeve, this logo placement is less conspicuous as opposed to the front and back locations. What it lacks in brand exposure, it more than makes up for with its distinctive appeal. Brands like Emporio Armani and Karl Lagerfeld are great examples on how to rock this logo placement by complementing the logo with simple lines and stripes. The collar should be of a lighter colour to highlight your logo and the logo itself should be no more than a few inches in size.

Keep in mind that this logo placement may not suit all businesses. If you’re in the clothing industry, then you can get away with placing logos below the collar. But if you’re working in a more corporate environment, then logos on the left or right chest will appear more professional. It’s also a great location for adding your logos on giveaway items due to its less aggressive approach.

The only thing you need to decide on is how you will add the logo to the custom polo shirt. This can be done either through embroidery or screen printing. Embroidered logos can help make a logo pop out thanks to their 3-D look while screen printing can enhance the logo’s colours and make them more visible. It all depends on which method you prefer for your custom polo shirt. Ideally, we recommend going with embroidery on small logos and use screen printing for larger logos that are accommodated with texts.

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