5 Ways to Promote Your Brand With Personalised Drinks Bottles

In today’s blog post, we examine 5 innovative ideas for promoting your brand with personalised drinks bottles in Australia. Whatever part of the country you wish to target, custom drinkware is a great way to get your marketing messages across and make more people aware of what your organisation has to offer. From Perth to Sydney, and all places in between, people of all ages carry reusable drinks bottles so they can stay hydrated wherever they go, without leaving a trail of litter.

5 Innovative Ideas for Promoting Your Brand With Personalised Drinks Bottles

With eco-friendly, personalised drinks bottles, you can promote your brand in these 5 creative ways, all of which have proven to be highly effective:

• Enhance Brand Visibility With Staff Giveaways – One of the simplest yet most effective ways to market your brand with customised drinks bottles is to gift them to your employees. When the bottles are used in public places, such as gyms, parks, shopping malls, and on trains, planes and buses, they will act as mobile advertising hoardings, promoting your brand to people from far and wide. You may also wish to gift them to potential customers if this is a practical idea in your line of business.

• Participate in Trade Shows and Events – B2B suppliers will find that trade shows and industry events offer excellent opportunities for brand promotion with personalised drinks bottles. B2C suppliers are likely to see good results from giveaways at local sports competitions, school fairs and other community-focused events. In addition to improving brand visibility, such giveaways can lead to profitable new business partnerships as more companies become aware of the products or services your organisation provides.

• Support Eco-Friendly Initiatives – Thanks to their inherent environmental friendliness, reusable drinks bottles are the perfect promotional products for eco-conscious organisations in Australia. Gifting just one person a stainless steel or glass drinks bottle could mean several hundred fewer single-use plastic bottles being manufactured, used and thrown away. If your brand is closely associated with environmental causes or your organisation is keen to boost its environmental credentials, personalised drinks bottles might be the marketing tool you’ve been looking for. With a growing preference for eco-friendly brands among Australian consumers, reusable drinks bottles are a great candidate for all types of retail marketing campaigns in the country.

• Seize Sponsorship Opportunities – Amateur athletes and professional sportspeople need to stay hydrated. With personalised drinks bottles, they can hydrate in style and promote your brand simultaneously. By sponsoring local teams and events, you can get your drinks bottles into the hands of people who will use them regularly, in places where many other potential customers may see them. Sponsoring local sports teams can also help foster a greater sense of community between your organisation and the residents of the area in which it is based.

1. Reward and Retain Loyal Customers – Custom-branded drinks bottles make great gifts for customers and can be integrated with loyalty programmes to reward people and organisations that continue to lend their support to your business. You may also like to consider special limited edition bottles for those customers who have provided the most support over the years, or perhaps a special gift set with useful accessories for your most valued clients.

Whichever promotional ideas you pursue with your personalised drinks bottles, it is important to keep your brand image in mind when selecting individual products and customisation options.

Variety and Customisation Options

When ordering personalised drinks bottles for your next Australian marketing campaign, you will find there is a variety of materials from which to choose, including:

• Glass
• Food-Safe Plastics
• Stainless Steel Alloys

Depending on the material from which your bottles are made, decorations may be applied by printing, embossing or engraving. We recommend selecting materials and decorations that complement and reinforce your desired brand image.

Conclusion

Personalised drinks bottles can be a very effective marketing tool for Australian companies that want to increase brand visibility, bolster their environmental credentials, enhance relations with the local community and make more people aware of what they offer. To discuss your next move, contact the experts at Bladon WA. Together, we’ll achieve great things.

How We Can Integrate Promotional Products Into Our DigitalMarketing Campaigns

Marketing is a perpetually evolving industry, and keeping up-to-date with current methods can often be a tricky task. Today, we want to discuss the benefits and possibilities of fusing digital marketing with physical promotional products. The outstanding results people experience with promotional products are unmatched. However, in a digital era, distribution methods aren’t as simple as they once were. This doesn’t mean we should be without the tremendous benefits of physical promo goods, but we need to get a little creative. When we get it right, it is possible to reach a much wider audience, enhance brand support and retention and foster a positive experience for all involved. 

The Benefits of Using Physical Promo Products with Digital Marketing products

When combining physical and digital marketing, it is likely to experience numerous benefits. However, some stand out above the rest. Four of the primary benefits you’re likely to experience are as follows:

Increased Brand Visibility – Both marketing methods are brilliant tools to enhance the visibility of a brand. A successful online presence means internet users will regularly see your company name, while physical promotional products will give your brand continued visibility offline. 

More Engagement – Promo giveaways are great for driving traffic on digital platforms. A physical reward can drive people to interact with your brand. Additionally, using personalised URLs or QR codes on your promotional products will also encourage people to engage. 

Building Stronger Relationships with Customers – When someone receives a high-quality and practical promotional item, they are more likely to value it. This is a brilliant way to build trust and loyalty. Additionally, running an online giveaway helps both the brand and the customer to communicate more freely.

Creating a Memorable Experience – One of the main reasons why we carry out marketing campaigns is to be noticed and remembered. Online giveaways amplify a brand’s reach and give customers an interaction they will remember for a long time.

The Perfect Strategies for Integrating Digital Marketing and Physical Promotional Products

Harness the Power of QR Codes – Developing a QR code for your brand is a brilliant way to enhance access to your online platforms. It is useful to take advantage of QR codes at any given chance. They can be used on all your promotional products, websites, apps, and advertisements, as well as at events such as trade shows.

Run a Social Media Contest or Giveaway – Social media giveaways and competitions are fantastic tools to promote customer engagement and loyalty. There are hundreds of ways this can be done, enabling each one to be tailored to a specific target market. The more unique and interactive a giveaway can be, the more it is likely to be successful. 

Start Regular Email Campaign Incentives – Regularly sending out emails to offer new and existing customers a promotional gift is the perfect way to encourage them to sign up for newsletters, open an account, and participate in online surveys. 

Partner with Influencers – Influencers play a massive role in digital marketing. Whether they are local or international, teaming up with influencers will demonstrate the quality of your brand, increasing visibility to a much wider audience. 

Host or Get Involved with Virtual Events – Physical promotional products can be used before virtual events to encourage individuals to participate. Additionally, a physical reward for participation in online events and activities is also good for engagement and interaction. 

Reward Customer Loyalty – It is crucial to remember that promotional products should not only be reserved for new customers. Running online loyalty programs will encourage people to keep using your brand, strengthening the relationships you have with them.

Learn More

If you would like to learn more about how promotional products can enhance the visibility of your brand and promote customer loyalty, contact Bladon WA today. Our team will be able to give you the guidance you need to run a successful marketing campaign to boost your brand. 

Screen Printing – A Tried & Tested Custom Branding Solution

First invented by Chinese artisans almost two thousand years ago, screen printing is the process of passing ink through a fine mesh ‘screen’ with a stencil on it, stretched over a frame. These ancient geniuses used woven silk to create this mesh; hence, the process is sometimes called ‘silk-screen’ printing. The ink can only pass through the screen in areas where the tiny holes in the mesh are not blocked, creating the image on the object as it does so. 

The benefits of screen printing for promotional products

Screen printing is perfect for use in many ways, which we will highlight shortly, and is particularly good when creating custom-branded promotional products and giveaways. It is fair to say that screen printing is unrivalled in producing pristine, precise images, enhancing brand recognition and exuding quality. This drives customer engagement and promotes a sense of premium quality that people begin to associate with the brand in question. Some other benefits of screen printing include:

• Durability—Screen printing ink is exceptionally durable and is especially permanent on fabrics. Items with screen prints can be washed up to fifty times before seeing degradation in the print. 
• Vibrancy—The colours available with screen printing inks are a significant draw, as the range is genuinely impressive and covers almost any hue. 
• Cost-effectiveness—Because the screen can be used repeatedly to produce the same design, screen printing is a dream for bulk orders and products that need to be identical. Once the design is made fast on the screen, the only materials required are the inks that will be passed through to create the image. 
• Versatility—Depending on the type of screen printing ink chosen, designs can be added to almost any surface, porous or not. It is particularly good at putting designs onto fabric but can adorn everything from vinyl, metal, and wood to plastics, ceramics, and even glass. The sophisticated printers can produce images on a wide range of different products using the same screens. Unusual sizes or shapes cause no issues so designs can be applied to almost any product. 
• Creative design possibilities—The scope of designs that can be transferred onto your promotional products is limited only by the artists’ imagination. 
• Accuracy of results—Because the end product is an exact copy of whatever image was taped to the screen, the end result looks spectacular if the design does. This is not a case of taking a drawing or logo and transferring it into an embroidered design that comes close to the original; effectively, it is the original. 

The most effective design styles for screen printing

Although multi-coloured images can be created using repeated passes with different coloured inks and slight changes to the design, single-colour, bold designs are undoubtedly superior. Not only are they easier to produce, requiring only one image and one pass with the ink, but they are almost always more striking visually.

 Many companies choose to apply the colour most commonly associated with their brand, but if this is not a consideration, powerful colours look perfect. The colour of the promotional object that receives the image is also a crucial consideration; the Bladon WA team will walk you through it in detail before any printing commences. 

Integrating screen-printed products into your marketing strategy

As innovative promotional strategies go, screen printing your brand or marketing message onto promotional products is hard to beat. Because the nature of the objects is almost without restrictions, your design and marketing team can let their imaginations run wild and select any weird and wonderful objects they wish. The Bladon WA team are standing by to offer inspiration and assistance when required, and together, we can create a sensational range of printed promotional materials. 

Best-selling screen-printed products at Bladon WA

In our experience at Bladon WA, the best-selling promotional items people want to apply screen prints to include:

• Tote bags
• Drinkware
• Novelty items
• Lanyards 

You can use our fast screen printing services in Perth to customise a vast range of products, so please spend a few moments browsing the site to see just how extraordinary your options are when creating promotional products with us.

Conclusion

When creating memorable, top-tier promotional products, screen printing is unmatched in almost every way. Some features of screen printing we find especially compelling include:

• Speed of application
• Repeatability of design
• Competitive pricing
• Efficiency

Screen printing is streets ahead of the alternatives for larger orders of branded merchandising or promotional gifts. The factors mentioned above make it the perfect choice for large-quantity orders where the end results must be uniform. The fact that screen printing also represents one of the most cost-effective ways to custom brand products makes it a virtual no-brainer in terms of applying images to almost any item.

Contact Bladon WA

If you want more insights into the benefits of screen-printing your designs onto promotional products, please check out our screen-print services today. We can offer all the information, advice, and guidance required to create a bespoke set of premium products that will beautifully represent your brand and exude the quality your company deserves.

5 Reasons to Spend Your EOFY Marketing Budget on Branded Products

It is around this time every year that marketing directors start to panic about their budgets, and not for the normal reasons that people worry about their spending habits. As the end of the financial year (EOFY) draws closer, marketing managers and directors worry they are not spending money fast enough. If the entire annual budget is not used, there is a very good chance that next year’s budget will be smaller. So why spend your EOFY marketing budget on branded products? Well, that’s what we’re about to discover.

5 Reasons to Buy Branded Products With Your EOFY Budget

There are many options to consider when you have an end-of-year marketing budget surplus that you have to use or lose, but branded products (also known as promotional products) offer the most bang for your buck:

1. Branded Products Lead to Greater Brand Awareness – A large-scale branded product campaign can significantly boost brand awareness not only among your target demographic but among members of the general public as well.
2. Grateful Recipients Make Loyal Customers – People like to be remembered and they also like to be appreciated. Present them with a branded product as a gift, and your generosity is likely to be repaid with their loyalty.
3. Branded Products Provide Lasting Exposure – Of all the things you could spend your EOFY budget on, branded products have the most potential for long-term exposure.
4. POS Promotional Giveaways Can Boost Sales Immediately – Branded gifts that are presented to customers when they make a purchase have the potential to boost retail sales.
5. Branded Products Help Build Better Business Relationships – If you want to nurture your existing business relationships and encourage new ones to flourish, there are few better ways to achieve your aim than through the giving of branded products.

With all these benefits, it’s easy to see the attraction of branded products at any time of the year.

How to Use Branded Products for Best Results

There are various ways in which promotional gifts can be used at the end of the financial year, including :

• Gifts for Clients to Show Your Appreciation
• Rewards for Employee Productivity/Innovation/Effort
• Trade Show Giveaways
• Product/Brand Promotions

The most effective ways to use branded products will depend on the market you are operating in.

Trending Branded Products to Consider

If you would like to enjoy all the benefits promotional giveaways offer, you may like to start with some of the most popular products in our current range:

• Urban RPET Umbrellas
• Universal Travel Adapters
• Reveal Cable Sets
• Australian Place Jar Candles
• Motor Caps
• Deliver Food Containers

For more branded product ideas that often work particularly well at this time of year, we invite you to browse our catalogue at your leisure. If you need any help, please feel free to call during normal working hours or message us at any time. The team at Bladon WA is ready and waiting to provide you with all the help you need.

Boost your event impact with your very own customised merchandise

Anyone who runs a business should strive to leave a lasting impression on all. There are many ways to promote our products, but one of the most effective ways to stand out is customised merchandise. Customised promo products act as a prompt for people to look back and remember what you can provide. They create a sense of belonging and unity and let potential and existing customers know how much you value them. Today, we want to discuss the multiple benefits of dishing out customised products at events, the most suitable events to attend, the best-selling promotional products on the market, and some key considerations before investing. 

The best events to dish out your customised merch 

You can distribute customised merchandise at many types of events to maximise the exposure of your brand and product. Some of the best to attend are trade shows, business conferences, corporate events, charity fundraisers, product launches, and local community events and gatherings. If your business aims to attend as many of these as possible, you will reach a diverse range of potential customers and clients, spreading brand awareness where it has the most impact. 

Why it is worth taking part in an event to elevate your business success

When you participate in events to promote your business, you meet several requirements of successful brand exposure. Here are a few of the primary reasons why taking part in these events can elevate your business success: 

Increasing your brand’s visibility – Events provide the perfect platform to showcase your business exactly how you want to. Audiences will always drop by to see what you do, and when you gift them customised merch, you will stick in their minds. 

Endless opportunities to Network – The more events you attend, the more chances you have of networking. Whether you aim to network with customers, clients, or industry professionals, these events are the place to do it. 

The perfect place for market research – Events allow the opportunity to gather ample feedback and gain a better insight into preferences and market trends. This is a fantastic way to identify growth areas and innovation opportunities. 

Top-selling products for promotional events 

Now that we have covered some of the best events and how they can enhance your business success, we should discuss specific branded products. Choosing customised merchandise can sometimes be challenging and long-winded. There are so many fantastic products on the market we thought we would share some of the most popular promo products to narrow it down. 

#1: Reusable Drinkware – You probably would have noticed a craze around Australia right now. Everyone seems to be upgrading their reusable drinkware, so getting there first with a branded alternative is a great way to get your name out there. These products are used daily and stand the best chance of being noticed by others. 

#2: Useful Tech Gadgets – We always seem to need more tech gadgets daily. Whether it is a USB flash drive, USB hub, or a portable speaker, an additional bit of tech is always appreciated. These products are perfect for leaving a lasting impression on those receiving them.

#3: Branded Apparel – A sure way to use Australia to your advantage is to give out promotional clothing like t-shirts, hoodies, or hats. We are an outgoing bunch, and it is always nice to change into something fresh in our warm climate. Branded apparel is almost guaranteed to be used again and again. 

Additional ways you can use your promotional products 

Besides distributing customised merchandise at promotional events, there are also several other ways you can use them to enhance the visibility of your brand. Here are a few additional ways to engage with customers, clients, and employees and boost your business with promo products. 

Give a gift to your employees – Rewarding them creates a positive work environment and encourages people to do better. A higher level of care can lead to a boost in productivity. Additionally, your employees will spread your brand whenever they use your customised merch. 

Showing customer appreciation – When someone uses your business repeatedly, it is worth sending them a branded product to acknowledge their custom and show your appreciation. 

Offer incentives and rewards – This could be for employees or customers. When there is a target to aim for and a prize to claim, people will work towards it. It is also a way of creating a fun and interactive environment within your business. 

Find out more about what customised merchandise can do for you.

When investing in customised merchandise, there is a lot to consider. You need to ensure you have the budget, you’re reaching your target audience, your product reflects your brand identity, and that you’re investing in a quality and durable product. It can seem like a bit to take on, but don’t worry, Bladon WA is here to help. We are one of Western Australia’s most extensive promotional merchandise and branded product distributors, so get in touch. We would happily advise you on the best merchandise for your business.

Using Promotional Products to Honour Work Anniversaries and Successes

Promotional products are most often used as corporate giveaways: branded gifts that are presented to either existing or potential customers, in order to promote an organisation, brand, service or product. However, this is not the only way in which promotional products can be used to gain more exposure for your company and what it has to offer. Special anniversaries, significant corporate milestones and individual achievements in the workplace all present opportunities to use promotional products in more innovative and exciting ways. Continue reading to discover the benefits of using promotional products to mark important achievements and anniversaries..

Why Use Promotional Products to Celebrate Anniversaries and Honour Achievements?

As many organisations in Western Australia have already discovered, there are several very good reasons to consider using promotional products to mark important events and achievements in the workplace, including all of the following:

• Personal Encouragement – Employees who achieve great things should, of course, always be well rewarded. But why should you consider using promotional products to reward them? Well, whilst financial rewards are understandably popular, handpicked gifts enable organisations to express their appreciation for employees on a more intimate and personal level. For example: a beautifully made jacket with discreet corporate branding, given as a token of a company’s appreciation for the efforts of an individual employee, is a far more personal gift than a simple monetary reward.For maximum effect, it is worth considering giving employees both a financial reward and a promotional product but if only one is possible, perhaps due to budgetary constraints, a carefully selected gift may well prove to be the most effective option as far as personal encouragement is concerned. When people feel appreciated they are more willing to go the extra distance to help their organisation achieve its aims and continue to thrive. And in our experience, there is no better way to show someone they are appreciated than by presenting them with a beautiful gift.
• Group Motivation – Companies often celebrate important milestones by throwing lavish parties and this is certainly a good way to make employees feel like they are valued members of a team, at least while the parties continue. We think that such parties are a great idea but they tend not to have a lasting impact on group morale and motivation, at least not in our experience. The giving of promotional products at such times can have a much greater long-term impact, mostly because the gifts do not vanish in the morning, as employees return to their normal daily routines and face their post-party blues. Ever present, such gifts are a constant reminder to recipients of the esteem in which their employers hold them.Emblazoned with a corporate logo and name, promotional gifts can also act as a lasting reminder that every recipient is a member of the same team and is working toward the same organisational goals. Every day that an employee uses a branded mug or calendar they received at a corporate party, they will remember the joy of the occasion and the feeling of group achievement that pervaded the event from start to finish. For all these reasons, promotional products can be powerful motivational tools that help to ensure a positive group morale and consistent motivation over an extended period of time.

• Effective Passive Marketing – Promotional products offer the same passive marketing opportunities whether given to customers or employees. As long as they are carefully chosen, to maximise the chance of each gift being appreciated and used, they can prove to be very effective marketing tools in both scenarios. If, for example, employees are presented with stylish, branded pens at a corporate event, there is a very good chance that these pens will subsequently be used regularly and that other people will see them whenever they are used outside of the home or work environment.

  Recipients of such gifts that have no use for them often pass them on to friends and family, which is still a positive result as far as corporate marketing teams are concerned. As long as the promotional products in question are being used in front of other people, they will provide additional exposure for the companies that presented them to their employees, thus fulfilling their intended purpose.

• Opportunity to Experiment with New Branding Ideas – It can be difficult for companies to experiment with new branding ideas as far as corporate gifts are concerned. There is a (very understandable) reluctance to take big chances when dealing with both potential and existing customers. One wrong step could cause significant damage, in terms of brand image and awareness, and it could take some time to recover from such damage. However, in-house presentations at events that are held to celebrate important company milestones or the achievements of individual employees offer a great opportunity to try new and different branding ideas with little to no chance of negative consequences.
  Organisations that experiment with branding ideas on the promotional products they present to employees can more easily stop bad ideas from being exposed to thousands of potential customers. In our experience, employees are usually very willing to cooperate in such schemes, by providing detailed feedback and by being happy to exchange gifts for new, better products when the original giveaways are poorly received.

For all of these reasons and more, we can wholeheartedly recommend the use of promotional products to reward employees and celebrate days that have real meaning to your organisation, its management and workforce.

Choosing the Right Promotional Products to Use as Gifts for Employees

If you like the idea of presenting promotional products to your employees to mark important milestones and personal achievements in the workplace, please do not hesitate to call and speak to us about your needs. As a leading supplier of promotional products in Perth, we have an extensive range of items from which to choose, all of which can be branded with a corporate logo and/or marketing message.

Promotional Products in the Age of Remote Work

Since the pandemic, the world has changed in numerous ways. Some have been a breeze to settle Into, while we are still adjusting to others. One of the significant changes that we have witnessed is the rise in remote working. On the one hand, it saves money and is much more convenient for employees, but where does it leave the employer? Many employers feel the effects of distance between themselves and remote employees; in fact, many people feel distanced from multiple aspects of their daily lives.
This is where the importance of promotional products comes in. In a world where people feel distanced from each other, it is crucial to maintain a close bond with employees, stakeholders, and customers. Promotional products work as a perfect tool for just that. In fact, they are now more appreciated than ever before and are more likely to achieve their goal. In this article, we will discuss why it is more important than ever to spread brand awareness to remote workers, the benefits of doing so, how to build a rapport with remote workers and share some incredible ideas for gifts and goodies.

Building a rapport from anywhere in the world

Many of us have been worried about maintaining solid relationships with employees, clients, and customers since the pandemic. Not having a physical presence can make it feel near impossible. However, living in a remote working world can do quite the opposite. With everyone adjusting to the new normal, companies have enhanced their service so that you can build rapport with people from anywhere in the world. You can even deliver your promotional products straight to their intended location, cutting out the middleman. When someone receives your kind-hearted gift, they will appreciate your efforts, and their loyalty towards your brand will increase

The benefits of sending promotional products to remote workers

We all know the benefits of promotional products, but when you send them to remote workers, there are some additional bonuses that are worth a mention.
Showing appreciation – Before remote working, there were endless ways you could show appreciation to a workforce, but now options can feel somewhat limited. Besides an email, the only thing left is to send them a physical token of your appreciation. Also, remote workers will be much more appreciative of a gift than ever before.
Improves motivation – Although working at home sounds like a dream for many, it doesn’t come without its flaws. One of the major drawbacks is definitely a lack of motivation. However, receiving a promotional product can often be the most beneficial thing to improve it. Everybody loves a freebie, and even more so when it is sent personally.
Creates a proactive environment – Showing employees their work has value can be achieved easily through promo products. Even though there is no physical presence, a small reminder is the perfect thing to create a proactive environment for workers at home. This is also a valuable tool to show customers and clients they are still valued.
Creates a feeling of less distance between you and them – If you don’t create ways of showing your gratitude, then they will begin to feel even more distant than they already are. Regular check-ins and goodie bags of branded products will break down these barriers and make people feel much more together.

Brilliant branded product ideas for remote workers

It’s all good knowing the benefits of branded products for remote workers, but what do you give them? Here is a list of some of the most popular branded products on the market that are perfect to receive when working from home.
Office supplies – of course, office supplies are a timeless classic in terms of branded products. These wonderful and useful gifts are now more helpful than ever for the average remote worker, so they are only increasing in popularity. Promotional products in this category might include notepads, pens, mouse pads, and anything else someone can use throughout their workday.
Self-care products – Branded products such as eye masks, lotions, soaps, and manicure kits are absolute winners for the remote worker. Gestures like these will be appreciated and boost anyone’s motivation.
Home Entertainment – Some of the most popular branded products on the market are earphones, Bluetooth speakers, or any other useful technology. When working at home, it is essential to maintain a healthy work-fun balance. These promotional products will do just that, making your brand remain fondly in their minds.
Fitness and health – Alongside the uprising of remote working also came a fitness surge. There are so many branded products in this category it can be hard to choose. People are sure to love a new branded gym bag or some sportswear.
Branded apparel – It doesn’t matter how many clothes you own; branded apparel is always a winner. Everyone needs a new t-shirt or hoodie, whether to laze around the home or boast on a lunch date with mates. With the increase in remote working, people love something comfortable to add to their wardrobe.
Evening treats – When the work day finishes, there is nothing like leaving the home office and heading for a bottle of red or even a cheese platter and a movie. There are various branded products you can treat people to that will accommodate a wonderful evening.

Find out more about promotion products for remote workers

If you would like to know what you can do to boost the enthusiasm and motivation of remote workers, or anyone for that matter, contact Bladon WA today. We have been at the forefront of providing high-quality promotional products to Western Australia for over 30 years. Backed by an exceptionally talented team, we promise to provide the best products to spread your brand’s awareness. Whatever your business, clientele, partners, or employees, we have the perfect products for your business. Feel free to browse our extensive collection of promotional products in Perth.

Leveraging Promotional Products for Non-Profit Fundraising

One of the most critical factors in raising money for your charity is getting your name out there. It goes without saying that the more people who know about your charity, the more successful it will be. Today, we want to talk you through a few of the ways that branded products could improve the success of non-profit fundraising.

How promotional products help charities

If you are contemplating using promotional products for your charity organisation, we would like to tell you why it is one of the best things you can do. There are incredible benefits in branded products, and these are some of our favourites.

1. Spreading awareness – Branded products are possibly one of the most excellent tools you could use to spread awareness of your non-profit organisation. A good, branded product is something that people will use again and again, meaning that more people will become aware of your charity every single day.
2. Develop relationships – Giving away branded products will give people an experience that will stick with them. It is a great way to get people to remember you and eventually build strong and positive relationships with all of your donors. If you need to network, then branded products are the way to go.
3. Shows appreciation – There aren’t many ways to say thank you better than a small giveaway. A branded product is a perfect token of appreciation when someone has taken the time to chat or donate their money to your cause.
4. Helps with fundraising – Branded products also act as a catalyst for fundraising events. You’ll find they become easier and more beneficial when you have a small gift for potential donors. A freebie is one of the most enticing things to bring people closer.

Ways to give away promotional products for your charity

Once you have some branded products and free goodies to give away, you must decide how to disperse them as far and wide as possible. There are many ways to choose from, and you might want to get a little creative, but if this is new to you, here are three brilliant ways to spread awareness of your charity.

1. Donor appreciation – Giving away a small token of appreciation is a fantastic way to reap the benefits of branded products. Some fundraisers offer a tier system where the gift improves with a more significant donation. Although people donating money aren’t giving to receive, it always acts as a tremendous incentive.
2. Raffles and prize draw – If you are raising funds and awareness at an event, it is a great idea to organise raffles and prize draws. Everyone loves to enter these. People are always chuffed to win a good, branded product.
3. Online contests – If you aren’t particularly mobile or want to maximise awareness for your charity, you can run online contests using your charity’s social media platforms. The great thing about these is that they can run for a long time, and people will share it on their pages.

Good ideas for promotional products for a charity

If you’re struggling to decide where to invest your money, here are some great ideas that won’t break the bank. The key is to give people something that won’t end up hidden away, and they are likely to use it on a regular basis.

• Customised t-shirts – People will likely use a free branded t-shirt at the gym, whilst jogging, or at work. All of these places are perfect places to spread awareness and generate revenue for your charity.
• Reusable water bottles – Everyone cares about the environment, and you can never get enough reusable water bottles. There aren’t many places where this product can’t be used, and their longevity will ensure it is used for a long time.
• Tote bags – Similarly to a water bottle, a tote bag is the perfect gift for someone conscious of their impact on the environment. They will be seen on a regular basis all over town.
• Keyrings – A keyring is something that someone might use for years to come. It is sure to raise questions from everyone who sees it and does a great job of spreading the word about your non-profit fundraiser.
• Mugs – Not many people would discard a mug; it will be a brilliant conversation starter whenever your donor has guests over for a coffee.

Ensure you don’t spend too much.

One thing that is important to remember is not to overspend on your promotional products. It is wise to invest in something that won’t break the bank and dip into the charity’s much-needed funds. Another way to help with costs is ensuring the quality of the branded product is high; it is helpful and will last a long time. It is easy to get carried away when you see the incredible selection of items out there, so it might be good to chat with friends and colleagues before making any final decisions.

More information

If you are considering using promo products to raise awareness and money for your non-profit fundraiser, there is nowhere better than Bladon WA. We are one of the best suppliers of promotional products in Perth, and our experienced and dedicated team will happily talk you through questions you might have about your next investment in spreading awareness for your charity. Contact us today to see how we can help your charity thrive.

How Promotional Products Influence Customer Loyalty: An Insightful Look

Sometimes, gaining customer loyalty can seem tricky. There are many methods out there to try, but which ones actually work? There is one that, if done correctly, is guaranteed to dramatically enhance the loyalty of your customers. One thing that is currently being learned by many is that we need to spend less time looking at customers as someone we make money off and start seeing them as what they really are. Customers are the biggest asset to your business, and loyal ones can act as a crutch, providing constant support and stability for your brand. It is crucial to let customers know how important they are to your business, and the best way to do that is through branded promotional products. Whatever the products are will vary depending on your clientele, but it can make a massive difference to take the time to pick something they will love. It won’t only maintain customer loyalty, but branded products can increase awareness, satisfaction, and the number of potential customers for your brand.

What do we mean by customer loyalty?

First of all, let us explain what customer loyalty is. It is a term used for customer retention that is gained through their satisfaction with your brand. It is essential for any business to have loyal customers so that they keep on coming back to buy again and again. A loyal customer will only use you, whereas someone who is dissatisfied with your service might switch to a competitor.

What inspires customer loyalty towards a brand?

This might seem a little difficult sometimes. Often, we can be doing everything right in terms of providing a great product that does exactly what it is meant to and even offering the lowest possible prices. We might even put in a little extra effort with shipping, shop fittings, and special offers, so what more could they possibly want

Unfortunately, all of the above doesn’t always cut it when it comes to customer retention. Customers want to feel like they are valued. If your competitor is doing more to show this, they might end up drifting towards them. Anyway, it isn’t all doom and gloom, and making customers feel valued isn’t too hard. All it takes is a little time, thought, and effort. With the right branded promotional products, your customers are sure to remain loyal to your brand.

How to keep customers loyal using branded promotional products

Branded products are, without a doubt, the best way to foster customer loyalty. So how do we choose the right product to make it work? A good, branded product is not simply something for your customers to take home, enjoy for a moment, and then forget about. It needs to be unique to them so that they can use it over and over again. Great branded products can stay in someone’s possession for years, so when you get it right, not only will customer retention remain strong, but more people will become aware of your brand when they see your promotional product being used.

When you start to explore the options out there, it can seem a little overwhelming due to the sheer amount of choices that you have. Also, how do you know what the right branded product is to make your customers satisfied? As we said before, getting it right isn’t hard, but it does require a little thought and consideration. After all, the best-branded products are ones that are personalised to your customer’s needs and interests.

How to make your promotional products personal to your customers

If you want your promotional products to influence your customer loyalty as much as possible, you must get it right. This means investing in the best possible branded products to suit your customer’s personal needs and interests. To achieve this, you will need to gather information about your customers and use it to invest in suitable branded products. However, remember that you are using this information to find the right product for the majority, and it would be tough to please 100% of your customers with a single product. Depending on your social media presence or what platforms you use to do business will affect how challenging this is. Here are some ideas on how you can find out information to make sure you invest wisely.
Competitions – This can be a great way to find out information about your customers. You can do it by gauging social media feedback, asking questions, or getting customers to fill in an online registration form to take part.
Customer feedback questionnaires – A simple yet effective method where you can ask customers specific questions to help you find out what promotional products would suit them best.
Social media campaigns – You should constantly monitor social media campaigns and see what your customers react to best. This will help give you an understanding of their hobbies and interests.
Customer membership signups – If you have a membership scheme, it can be advantageous in finding out information about your customers. You can send them regular emails, ask for particular details during their registration, and easily gather feedback.
Good communication – Whether it is verbal or digital, a good conversation goes a long way. Talking to customers in-store is definitely better, but sending follow-up emails or messages to every customer is also good.

Are you interested in improving your customer loyalty?

If you want to know more about how branded promotional products can improve customer loyalty, then get in touch with Bladon WA today. We are one of the top suppliers of branded products in Western Australia. Our experienced team can guide you through the process to ensure you find a high-quality and successful promotional product for your customers. As one of the most highly acclaimed suppliers of promotional products in Perth, there is nobody more qualified to help you spread brand awareness and improve your customer retention. Contact us today to strengthen your brand.

Promotional Products on a Budget: How to Maximise Your ROI

ROI, or return on investment, is extremely important when considering branded promotional products. Promo products are measured by how many people your brand reaches for the price you invest; this is also known as cost per impression (CPI). Sometimes, you might have a great idea for a free giveaway, but no matter the size of your company, you need to consider your budget and ensure that the money goes where it is meant to.

Throughout this article, we will talk about ways to maximise your return on investment, save money in the long run, and give you some advice on selecting the best product for your target market. There is so much more to consider when investing company money into brand promotion, and it is crucial to get it right.

Setting your goals

Firstly, you need to define what your goals are. You can do this by figuring out what you want to achieve with your promotional product. For instance, if you want to promote customer engagement, your product might be specific to your current demographic, but if you want to spread awareness of your brand, then you will need something more versatile that will reach out to as many people as possible.

Once you know what you want to accomplish, you can begin to align your ideas with your goals. This means being specific about the promotional product you want to invest in. The better aligned your product is, the more likely your investment will achieve a higher CPI.

Top tip: This is done much more easily with a team who can share ideas and help narrow it down to something that will work.

Gather the correct data to help you make a better decision.

It is good having an excellent idea for a promotional product, but in terms of budgeting and achieving what you need it to do, there is much to consider. You have to try to find a middle ground between overspending and spending too little. Often, when a company spends too little on branded products, it can fail to have the desired effects. If this happens, your budget may end up being wasted. On the other hand, spending too much can cut into the necessary funds that you need to keep your business running. When investing in promotional products, one key to budgeting is gathering the right data about your clientele and projected profits.

Data to help you set the budget – To know how much you can afford to spend, it is a good idea to look at your past sales records. This will give you an idea of how much financial leeway you have by helping to create an accurate sales projection. If there has been a constant increase in profits for over a year, you may feel more comfortable setting a higher budget than if your sales have remained consistent throughout.

Top tip: You should always budget for promotion from these projections and not what you hope the branded products will achieve for your business. Otherwise, you may run the risk of a wasted investment should your product be unsuccessful.

Data to find the best product for your target market – There is a lot that can be done in order to find information about your demographic. You should already have a good idea about your customer demographic, but it can be a tremendous help if you create ways to find out a little bit more about them. Thanks to technology, there are many ways you can do this. You can check reactions on social media pages to gauge what their interests might be, ask questions when they sign up for your website or newsletters, hold competitions, or simply chat with customers when they are in-store. Remember, giving out a promo product that is tailored to your customer’s interests and needs will save you money in the future. Below are some important factors that can help you figure out what your customers might want.

• Age – This can help you pinpoint where they will be in life and what branded products they are more likely to need or enjoy.
• Vocation – Knowing what they do for a living can help you pick an item they are more likely to use. Also, if people use your product at work, their colleagues will see it on a daily basis, and it may become a centre of workplace conversation from time to time.
• Hobbies and Interests – If you want a product that people will use over and over again, then understanding what they do in their spare time can be a winner. A successful item that someone will use in their personal life can dramatically improve the CPI of your product and spread brand awareness to places you may not have thought of targeting.
• Location – Knowing where they spend most of their time can help you by knowing what not to choose. For example, it wouldn’t be too useful if you were to invest in summer apparel for someone who lives in a cold climate.

Additional tips to help you keep within budget

Product longevity – A problem with cutting corners when purchasing branded products is that lower-quality items have much shorter lifespans. A product that lasts a long time will create much more brand awareness over the years.

Keep it unique – As well as finding a helpful product, it is a good idea to go for something that other people aren’t doing. Something cool and quirky can go a long way when it comes to impressing customers.

Research the success of your ideas – Once you have an idea, do plenty of research to help you figure out what its success rate might be. If you can find something similar that has been tried and tested, it is far more likely to stretch your investment further.

How big is your audience? – Always bear in mind how big your audience is going to be. A key thing about budgeting is to make sure you don’t over-buy.

How much do other businesses budget? – You can look into similar businesses to yours and how much they budget for promotional products. Although, when doing this, don’t just go on what you both sell, but consider their size in comparison to yours.

Don’t only focus on what you can afford – Remember that you don’t always need to spend the maximum budget you have set for brand promotion. This is an easy mistake that many make. If you take the time to assess your decision, you will often find that spending below your maximum budget can achieve the same goals.

Do you want more tips for setting a smart promotional products budget?

If you need any help choosing a successful branded product for your business, Bladon WA takes pride in matching the best bespoke products to your and your customer’s needs. We have over thirty years of experience providing high-quality products to customers across a multitude of sectors. We are one of the leading suppliers of promotional products in Perth, so talk to our expert team, so we can help you spread your brand awareness.