How to choose the right promotional products for your target audience

The vast majority of marketers are very aware of the need for quality promotional products to increase market exposure, but a certain degree of planning is essential before you go ahead and place your order. Before you decide on what type of promotional products in Perth to purchase, you need to take into account your target audience. Please see below for a brief rundown of the things you need to consider when choosing the right promotional products for your brand.

• Who is your target audience? You should have a pretty good idea of who your target audience is if you’re selling any type of product or service, but we’ll highlight some key considerations for clarity. 

1. Age – Ensure that any promotional product you choose is suitable for the age group you are targeting.

2. Interests – Again, if you are selling a certain product or service that is leisure-related (hobbies, sports, crafts etc) you will know that your target audience is interested in these things. If you are selling into businesses, particularly corporate entities, you will need to do more thinking. Branded golf tees? Executive toys? This can be more challenging. If you are at a loss, try and build a rapport with a customer and try to find out (discreetly) some of their interests. 

3. Sector – The sector that your target audience is situated in can also play a part in your decision of what type of promotional products you order. Simplistic examples could be something like branded water bottles for a sports team or some emblazoned USB sticks or mugs for an office-based company. 

 The above points represent the main factors when acquiring targeted promotional products for customer acquisition but many other factors need to be considered, some of which we’ll look at below.

Promotional Products and your Brand 

Of course, it’s important to choose a promotional product that is suitable for your target audience but just as importantly it needs to fit with your brand as a company. Although it may be tempting to opt for the newest promotional product to arrive on the market, if it doesn’t fit with your company brand it might create a point of conversation for all the wrong reasons.

Don’t go too cheap

Although every company has a certain marketing budget, it’s important not to head to the very cheapest end of the promotional products line to source your marketing tools. Whilst something cheap and cheerful may be good enough and taken in good humour by your employees, the intended message might not resonate with your potential customers or investors quite as well. People from any walk of life can spot a cheap and/or shoddy product and this is certainly not a good reflection on your products or services. Recipients could equate your cheap promotional products with the core services or products you supply as a company. Reputable and long-standing companies such as Bladon WA will be able to recommend not only effective promotional products for reaching your audience but also quality products that are within your marketing budget. 

Your Exhibition Stand

First impressions really do count and nowhere more so than at a trade show or expo, where you will want people to gravitate towards your stand so a well-thought-out and well-designed exhibition stand is essential. Experienced exhibitors will know exactly how to set up your stand and display your promotional offerings effectively. If someone within your company has prior expo/trade show experience be sure to ask them for advice rather than go it alone. Ultimately, you can select the most effective promotional products for your target audience and brand but if your stand is not up to scratch this effort is essentially wasted.  

Try and mix it up

When matching promotional products to your target market, it is important to vary your offerings regularly. What might have proved a successful and effective marketing product one year might not be as well received the next, particularly if you are giving away exactly the same item! Brainstorm with your colleagues and see what ideas you can come up with while of course still adhering to the parameters of your target audience and your business brand. If you still can’t come to a final decision, ask your promotional product supplier for some recommendations, they’ll be happy to share their knowledge with you. 

Select useful Promotional Products

A useful promotional product will always triumph over a throwaway gift. By sourcing products that are valued by the recipient you will be presenting them with an item that they can use every day rather than left in a box somewhere or thrown in the bin. Although items such as branded pens are great promotional tools and can be used in conjunction with other offerings, limited-life items will not bring a tangible return on your investment. Although promotional products such as branded coffee mugs may be considered something of an old-fashioned offering, you can guarantee they will be used (and displayed) for the foreseeable future. Decent promotional mugs are rarely lost and certainly won’t be discarded after a single use! There are a number of promotional products that can be used time and again, check our product pages if you need inspiration. This said, items such as toys, keyrings, stickers, and fridge magnets all have their place in the big wide world of marketing and promotions, you just need to pick the right occasion and the right target audience!

Bladon WA – Providing both the Promo Products and Advice you need

Here at Bladon WA, we offer much more than simply just selling high-quality promotional products, we also try to assist our customers in every way possible. We realise that not all our clients may have the necessary experience to make an informed choice as to what type of promotional products best suit their sector or target audience. Our extensive experience as a promotional products supplier allows us to provide tailored advice and product recommendations on request and answer any questions you may have. Get in touch today to find out more about choosing the right promotional items for your marketing objectives. 

What custom branded apparel can do for your business

Making your business stand out can be tricky, and even more so, getting people to remember your brand. There are endless ways to put your name out there, but nothing matches custom-branded clothes. Many marketing techniques, such as flyers and business cards, can feel wasted with their often-disposable nature. Giving someone something they can use in their work and personal life; that’s a winner! 

Throughout this article, we will discuss how custom-branded clothes help brand awareness for your business. We aren’t only talking polo shirts with a logo; our approach is sure to catch the eyes of potential clients far and wide. There is a huge variety of apparel to choose from; you can give your employees and clients something to suit their tastes, taking your brand with them wherever they go.

Why custom apparel is good for business

Custom apparel can send your business skyrocketing. A well-thought-out item of clothing with your company logo or slogan can go a long way. It is a marketing technique that helps you stand out against competitors and maintain prominence in the public’s minds. All eyes will be on you with a vast selection of apparel and a plethora of styles to choose from. This cost-effective strategy knows no boundaries in business promotion, so let’s discuss why it is right for you.

First, who isn’t happy when given something you can use again and again? Your audience will be thrilled with a stylish t-shirt, hat, shorts, jacket, or a fresh pair of socks – especially a fresh pair of socks. A good freebie or company shirt will not only help your brand linger in your audience’s thoughts, but it emphasises the quality of your company and shows that you are willing to put in the extra effort. 

Along with a heightened probability of attracting new clients, you’ll be increasing the loyalty of the ones you already have. More and more people will be reminded of your company, whether a passer-by encountering your eye-catching hoodie on a breezy day or a client opening the closet before their morning jog. Whatever it is, with custom-branded clothes, people will be aware of your business for some time to come. 

There are a multitude of reasons why custom apparel is good for business. You will effectively raise an army of free mobile advertisements in walks of life that you might not have thought to venture towards. You will get to show off your brand in style, boasting your professionalism and dedication to your customers. It isn’t a one-trick pony, as it can and will be reused. They are perfect for giveaways that will create an experience that your customers or employees will associate with your business in a positive way. 

How custom-branded apparel makes your business look righteous

Branded apparel is one thing, but making it stand out above the rest; that’s where Bladon WA comes in. With the great selection of apparel and your ideas, you are sure to get ahead of the game. A combination of your logo, slogan, or creative ideas with an abundance of fashionable and quirky items to choose from; that’s when your brand will shine brighter than the rest. 

There are a few ways that you can acquire a second take from potential customers when they see your branded apparel. If your business logo is self-explanatory, include an easy-to-remember website name or phone number. You could be as bold as to include a QR code that encourages potential customers to interact with your existing ones. If you worry that the clothing might become overcrowded, you could create a simple but eye-catching design that urges people to Google your business. Sometimes, with a dazzling design and little text, potential customers are allured by an essence of mystery and gravitate towards that search engine. 

We all know how effective branding is, but don’t think it’s just the big names that can achieve public awareness. With custom-branded apparel, you really do get out what you put in. From small businesses to giant corporations, custom-branded apparel will undoubtedly leave its mark. With clothing and accessories that look good, you’re exposing your brand to as many people as possible and making an impression that lasts. People will start associating specific colours with your brand; you’ll come up in conversations and create a feeling of familiarity with people who may never have noticed you.  

It might sound challenging to reach this desired level of exposure through custom-branded apparel, but it’s honestly not. Blandon WA keeps it simple and will discuss any specific requests that you have. If you’re unsure about a design, partnering with Blandon WA will ensure you get the best turnout for your business promotion. With an expert hand by your side, you can create clothing that can both dazzle and promote your brand.

Get in touch with the experts in custom-branded apparel 

If you want to begin or improve your visual marketing campaign through custom-branded apparel, the time to start is now. Blandon WA has over 30 years of experience since opening its doors in Perth in 1988. All products are sourced from Australian manufacturers, so besides supporting local businesses, there is no need to worry about shipping delays, excruciating expenses, or poor-quality products. Each customised item you put out there will raise the awareness of your brand; it is an absolute must addition to your marketing strategies.

Custom-branded clothing suppliers don’t come much better than Blandon WA. On top of the quality, experience, and 100% client satisfaction rating, we will assist you every step of the way. Full creative assistance will be offered throughout the entire process, so you don’t need to worry about making mistakes. Blandon WA prides itself on satisfying some of the top organisations across Australia. We guarantee to work closely with each client to create unique, bespoke, and memorable custom designs. 

Custom Branded Backpacks – A Mobile branding phenomenon and trend

Backpacks of any description are widely adopted by people around the world who need to carry their possessions comfortably, safely and conveniently from A to B. From Perth to Paris, from London to Lima you cannot fail to notice that almost everyone is wearing a backpack of some description, but a custom branded backpack offers much more than a standard, nondescript backpack, they can also be utilised as a valuable marketing tool.

Practical and Promotional

The real beauty of custom branded backpacks is the fact that they are immensely practical above all else. Other promotional products such as branded pens, t-shirts, mugs etc all have their place as promotional tools, but they tend to be used sporadically, whereas a custom branded backpack can be used daily by virtually all sections of society and by people of all ages. The advantages of custom branded backpacks are numerous but the fact they are a staple of daily life across the world goes someway in outlining their marketing potential.

It’s all about design and quality materials
As touched upon above, while the advantages of custom branded backpacks are numerous, it’s vital that the materials used, the level of workmanship and the logo itself are of the highest quality. A shoddily made backpack, along with an amateurish logo has the potential to convey that poor quality is associated with the brand itself, this is obviously something to be avoided at all costs. By engaging the services of an experienced branding company with a proven track record in producing quality products this scenario can be negated completely.

Great for tradeshows, exhibitions and much more

The advantages of custom branded backpacks as promotional giveaways are obvious, they not only spread your brand message far and wide they also provide the ideal conveyance for attendees to carry any other marketing materials they have accumulated at the event, making it a win-win for both your company and the delegates. In addition to the expo world, there are many more areas where quality branded backpacks can pack a mighty punch regarding both practicality and mobile advertising including:

• Schools & Universities
• Sports/Fitness Clubs
• Employee induction kits
• Special events

The above examples represent merely a fraction of the areas where well-made and well-designed custom branded backpacks can make an impact, there are many other sectors far too numerous to mention. If you need any help or inspiration, the friendly team at Bladon WA are only a call away.

Fashionable and Fun

When it comes to the design of custom branded backpacks, it’s not all about marketing messages or practicality, they can also be fashionable and fun items as well. If you have a quirky design in mind that you think will raise a smile or two or set a trend, get in touch with us and send us your design and we’ll see what we can do.

If your organisation is looking for custom branded backpacks that really hit the mark in regard to promoting your brand, Bladon WA is the team to call. Get in touch today to get a quote, place an order or discuss your design options.  

Arranging Corporate Christmas Gifts – Our Top Tips

With the festive season fast approaching, there’s not much time left to prepare Christmas gifts for your employees, customers and suppliers. However, if you’ve been caught on the hop this year and wondering how to organise corporate Christmas gifts in under a month, there’s no need to panic: we’ve gathered together all our top tips for busy managers in this guide. All you need to do is follow our suggestions to ensure that everybody on your list gets the perfect corporate Christmas gift in 2022.

Our Top Tips for Corporate Gifts This Christmas

As there’s no time to waste, we’re going to jump straight in and get started. Simply go through the list below and you’ll have no problem getting everything organised in time for Christmas.

• Prepare Your Gift List – Without a list of recipients, you are sure to forget someone who really matters to your organisation so whatever else you do this year, don’t skip this all-important first step. Make a list of all the people you want to send a gift to and note down their addresses at the same time. To make this step easier, we suggest dividing the list into 4 groups: customers, suppliers, employees and special friends. In the last category, you can place everyone who is neither a supplier, employee nor customer but is nonetheless very important to you and your company.
• Decide on a Budget – The task of picking gifts for people in each category will be much easier if you fix a budget beforehand. Once you have done this, you can focus on gift ideas within a certain price range for each category in your

list. Whether you spend the same amount on customers, employees and suppliers or you allocate a larger proportion of the budget to one category is up to you. Many companies like to use this time of year to let their workers know how much they are appreciated so if you want to spend a little more on your employees, go for it!

• Pick a Corporate Branding Idea – The best type of corporate branding to use for your Christmas gifts will depend on what sort of gifts you are planning to send and what you would like the gifts to say about your company. In most cases, a simple, bold corporate logo is often the best choice but you can add your company name and contact details too if appropriate. You can, of course, choose a different corporate branding idea for each recipient category in your list. For example: whilst your employees will not really need gifts that have been printed with your company phone number, your customers may well appreciate this extra touch.
• Get Everything Approved – If you want to know how to organise corporate Christmas gifts in a hurry, one of the keys to success is to obtain approval from all stakeholders and decision-makers at the earliest possible opportunity. Once you have decided on your corporate branding and set a budget for the gifts you’ll be buying, you should send all the relevant documentation to your management team without delay. The sooner your plans are approved, the sooner you can place orders with the corporate gift suppliers you have chosen to work with this year, which brings us neatly to the next tip in our list.
• Choose Your Gift Suppliers Carefully – If you’re organising corporate Christmas gifts at this late stage, the last thing you need is unnecessary delays so we recommend choosing your suppliers very carefully. You need companies that are capable of working to tight deadlines and that can communicate clearly at all times, to ensure there are no misunderstandings or missed details. If you are based in Australia, you are more than welcome to get in touch with the gifting team at Bladon WA. We have many years of experience in the corporate and promotional gifts industry and we help companies all over the country to organise Christmas gifts for employees, suppliers and customers.
• Choose Specific Gifts for Each Category of Recipient – If you have not done so already, now is the time to finalise your choice of gifts for each category of recipient in your Christmas gift list. You may like to add a star to anyone in your list that you consider to be a VIP and choose personalised gifts for these recipients. However, in most cases, we recommend sticking with a specific gift idea for each group, both to make your life easier and to ensure that none of your recipients are disgruntled when they find out what other people received.
• Place Your Orders – At this stage, you should have received approval for your budget and corporate branding, chosen which suppliers to deal with and picked a suitable gift idea for each recipient category in your list. If you are still struggling with this last task and you would appreciate some help, you can call and speak to one of our experts during normal business hours. We’re always happy to share more tips for corporate gifts: this Christmas or any other Christmas that you may need our assistance with!
• Organise the Presentation of Gifts – While you are waiting for your corporate gifts to arrive, you can decide how they are going to be presented to recipients. For suppliers and customers, we recommend using the postal service or a trustworthy courier. For employees, you can arrange a special presentation during your annual Christmas party or any other time that is convenient. For special friends, we will leave it up to you. If they are far away, a courier service will probably be the easiest solution; if they are nearby, a personal presentation is a nice touch that is sure to be appreciated.

Don’t forget, the team at Bladon WA is always here to help should you need us. Whether you’re still trying to come up with special gift ideas for loyal customers or the ultimate employee gifting checklist, feel free to call or message us right now.

Why is Customised Backpacks a Good Business Idea?

Businesses should always seek out cost-effective means of promoting their products and brands. Customised backpacks could be the ideal addition to the marketing tactics of any business since they offer an efficient answer to virtually every necessity. Customised backpacks are also regarded as the most versatile product in the fashion industry. They are convenient for use during work, leisure activities, and when you travel. In addition, since your consumers will carry promotional bags, they will provide your business with excellent free advertising.

In this article, we will be focusing on how customised backpacks are a good investment for your business so you can give your customers a stylish and useful extension of your brand.

What exactly is a custom backpack?

Let’s begin by defining a custom backpack and how it varies from a standard backpack. A customised backpack is designed to fulfil the customer’s needs in terms of colour, purpose, functionality, size, amount of compartments, total capacity, aesthetic appeal, design, and affordable for everyone. It is completely customised, distinguishing it from an everyday backpack produced in standard sizes and common styles without any personality to them. 

Customised backpacks are often manufactured based on the customer’s specifications and the manufacturer’s assessment of the target market and fashion trends; mass production of these products is beneficial to the growth of any business. Designing a customised backpack for a startup business enables you to produce bags that are tailored to your brand’s specifications.

Why are custom backpacks good for business?

When launching a business, you must ensure that your products will always be in demand; bags never go out of style, and the interest rate has not yet declined. Bags are fashionable accessories that individuals use for a variety of purposes. Typically, students, businesspeople, and travellers use them. Customised backpacks are in high demand and have not yet experienced a fall in popularity. They are popular because they are adaptable to a variety of activities, uses, and work-related occasions.

They are functional, and it would be nearly impossible to find a suitable replacement to rival their utility. Therefore, it is a brilliant idea to use backpacks for business advertising. Businesses prefer to give away valuable, custom-made items that individuals can carry with them wherever they go. It helps a business increase its brand recognition. When you decide to give away customised backpacks, all of these conditions are met. They can be imprinted with your company’s emblem, so customers will involuntarily promote your business, brand, or group wherever they go.

How can customised backpacks help my business?

Many people who are looking for a good marketing tool are unaware of this; personalised backpacks have a significant good impact on your organisation. A personalised backpack is more than a container for your daily necessities and computer. It can also contribute to the growth of your business in unexpected ways. Here are some of the ways in which they can assist your business to succeed:

1.   Cost-Effectiveness

Selling backpacks generates and helps you save money. You can guarantee that your logo is visually appealing and easily discernible. Among the different advertising techniques, promotional freebies, mainly bags, are the most cost-effective, practical, and affordable. When you gift someone a personalised backpack, they will most likely be able to integrate it into their lifestyle, meaning your company receives a walking, stylish billboard. With long-lasting, high-quality bags, you can rest assured that your business will receive more exposure; hence, the bags provide a greater return on investment. You can spend less per bag if you order in bulk, reducing your promotional expenses and allowing you to develop free advertising through your customers.

2.   Powerful Branding Tool

As marketing tools, one of the most significant advantages of employing custom-printed backpacks is that they are highly effective at what they can represent. The shell of the personalised bag features your brand, logo, slogan, and company name. In other terms, it is the equivalent of a rooftop billboard. Your company gains a marketing advantage when you provide clients with branded tote bags. Customers leaving your stores will carry the bags, showcasing your business and boosting your brand as they move.

With each bag you distribute on the market, you consequently have the opportunity to reach this vast pool of potential customers. People will notice this bag when they see the printed text and images. It is a deceptively successful technique of advertising. The more people see your logo, the more likely they will choose your company. However, you must guarantee that your bags are of good quality because they reflect the quality of your product, thereby generating client attention.

Visit any supermarket or convenience store, and you will notice dozens of backpacks designed to catch your eye. If you weren’t looking for a specific brand, which would you choose? In addition to other factors, the logo will play a crucial role in your ultimate purchasing decision. It will improve the appearance of your backpack, make it stand out, etc. Since almost all bags are virtually identical, brands play a significant role in enticing customers.

3.   Incredibly Durable and Eco-Friendly

When you distribute promotional things, some do not even make it to the recipients’ houses since they are quickly ruined. However, custom-made backpacks are created from sturdy, high-quality materials. People who get them will feel valued and remember your business and its brands for a long time. Promotional backpacks also eliminate the need for plastic bags, resulting in reduced environmental waste. If your company wants to portray itself as environmentally conscious, then promotional bags are a wise choice.

4.   Helps in Building your Company’s Image

A customised backpack is responsible for introducing a business to a potential customer. A potential buyer will examine the bag’s quality and build an opinion about the firm based on this interaction. If the product’s quality is high, they will have a favourable opinion of it and vice versa. It is so crucial, so always give it the consideration it merits. Additionally, there are countless other brands to compete with. Custom-printed bags draw far more attention than unprinted ones.

Ensure that the colours you chose for the bags suit the mission and emblem of your brand. Enhance the brand’s name and logo’s visual appeal. When the bags are attractive, the consumer will be proud to carry them and will not leave them at home to accumulate dust. They will bring it along and utilise it to carry other their work or school related essentials, while simultaneously showcasing your company’s logo.

5.   Attracts Potential Customers

Customers are attracted to personalised backpacks due to their functional designs, distinctive appearances, vibrant packaging, and captivating visual appeal. Although uniform or non-personalised gifts are practical, personalised ones are superior and more efficient. If you want your clients, employees, or anybody else to whom you plan to give promotional things to feel appreciated, consider a customised bag because it is tailored to the recipient. A backpack is a functional and personal accessory that customers will be able to appreciate and be attached to due to its well-made design. In addition, businesses can tailor the design of their bags to be ideal for various occupations, age groups, genders, or individuals with unique hobbies.

6.   Full Creative Control

Since a personalised backpack allows you to do whatever you want, you can experiment creatively with various themes and colours. You can use colours to show the backpack’s quality and intended audience. For example, use vivid colours for children’s and women’s bags to differentiate between everyday, travel, and school purposes. You can also construct bags with photos of cartoons, brand logos, popular movies, etc.Having the ability to express yourself through your apparel will always be a wonderful investment.

When buyers see the customised bags, they will identify your brand with high-end retailers, regardless of how long your company has been in operation. It is the ideal method for elevating your organisation to the next level. If you are rebranding or releasing new products, many individuals will want the new bags when they see them in the hands of your customers. All of these will help to enhance your company’s sales.

Bottom Line

Customised backpacks are an excellent business opportunity. You can be creative, enjoy the design process, and get started with an item of minimal expenditure. It is a perfect pick for a business, as people will continue to use backpacks. They can utilise them for everyday routines, leisure excursions, and professional endeavours. Customised backpacks will never get outdated. With so many competitors in the market, you can employ customised backpacks to enhance your market share, sales, and profitability.

These promotional goods are inexpensive, functional, long-lasting, and adaptable to various people and needs. In addition to protecting the environment, you will expand your brand’s market reach. Your profit margin will be significantly increased, and you will be able to reach a substantially more significant portion of your target audience. We hope that this article will help you understand the potential that customised backpacks offer you and your business.

If you or your business are looking into making your own custom backpacks, then Blandon WA is the team you need to get in contact with ASAP! As the top provider of custom backpacks in Australia, Bladon, WA, carries a vast selection of bags that are ideal for any activity or occasion and can also be used as custom-branded backpacks that wonderfully represent your company or design concept. There is no more straightforward or efficient method to promote your business than with our popular and highly functional personalised backpacks. No of the product’s substance or construction, we can apply your preferred branding using the most modern methods available.

How to Choose Custom Backpacks for Your Business

When it comes to promoting your brand, the competition of the modern world is extremely fierce, but presenting your goods in a fashionable approach can be beneficial to your business if implemented the right way. Due to their functionality and visual appeal, custom backpacks are an excellent method to promote your company. Let’s be honest, who wouldn’t want to showcase their fashionable customised backpack on campus or at the office? Knowing where to begin if you’re seeking the ideal backpacks for your business may be challenging, but that’s where we come in!

In this article, we will be going over which custom backpacks to choose for your business to ensure that your customers and your business will be able to reap the benefits of having good quality products.

What exactly are custom backpacks?

A customisable backpack is one that can be tailored to an individual’s specific needs. Rather than merely choosing a book bag style you like online, in local retail stores, or at the mall, you can pick and choose the characteristics you desire, mixing or drawing inspiration from numerous backpacks currently trending on the market. The beauty and strength of customising your backpacks is that you have full creative control. It can resemble anything, from the colour or pattern of the bag to the inclusion of additional compartments or pockets to the modification of the straps to suit your body shape. 

A customisable design for a book bag will also allow for various modular attachments, allowing for the installation of additional compartments to accommodate all of the items the bag will carry. This also enables the bag owners to mix their favourite features of various bags into a single product. Customised backpacks are ideal for those who desire a distinct appearance or have specific needs that cannot be satisfied by a singular template used with other bags.

Why should businesses choose custom backpacks?

The benefits of these bags extend beyond the personalisation of each bag to include the travel-friendliness and superior quality of the materials utilised. Students and employees alike have recognised the necessity for a dependable bag that can hold all of their belongings and is sturdy enough to handle travel, which has led to the rise in popularity of custom backpacks. Before selecting promotional items for your firm, you should evaluate your target audience. Customised backpacks are suitable for a wide variety of clients because they are functional and can be passed on to their siblings or colleagues.

Depending on the quality of your customised bags, consumers may use them for a variety of purposes, such as going to the gym, attending school, or walking around town. The majority of the population already carry backpacks on a regular basis, so it’s simply a matter of creating one that would appeal to your target market. Personalised bags can also be used for freebies, events, and conferences, making them stand out more than other accessories such as headphones, towels, magnets, or fans.

These backpacks can also serve as walking billboards, as your business’ branding will be visible on the backs of anyone carrying them. They are also excellent items for your employees to wear at events or while travelling. This will help advertise your brand and make it easy for other employees to identify their personnel in a crowd. In addition, the material quality of custom-made bags is higher and more durable than many ordinary, mass-produced items.

This means they are more durable and resistant to wear and tear than regular backpacks. Look for bags marked as water-resistant and travel-friendly, as these indicate that the material is durable. To guarantee that a brand’s products are of excellent quality, you should examine their website to confirm that they pay close attention to detail, conduct in-house testing, and adhere to stringent quality and durability standards.

Essential features to look for when choosing customised backpacks

1.  Rain cover

A rain cover is always attached to the internal pouch of a good-quality backpack. Backpack rain covers are fabrics designed to fit over your pack to protect it from the elements. They come in a variety of sizes and are waterproof, thus their purpose is to prevent rain from entering your bag. They are equipped with an elastic drawstring that can be adjusted using a cord lock closure. This assures the safety of your bag and its contents when you are outside in any weather conditions. They also include one or two tie cords that can be used to secure the cover to your bag. Often, the track will be afflicted by dreadful precipitation, which a ferocious wind will accompany. If the wind blows off the rain, cover your pack, these tie cords will ensure that it remains tied, so you won’t have to chase after it. 

2.  Accessory pouch

You may think that all bags have this pouch, but you’ll be surprised to learn that some bags don’t. This pouch may hold your water containers, favourite snacks, and other small accessories. The majority of backpack users have also used this pouch to store their water bottles and discarded wrappers, which allows them to throw their trash at home.

3.  Laptop pouch

Whichever bag you choose to wear or buy, it must contain a laptop-specific sleeve. Backpacks will always be the ideal way to transport your essential gadgets. Laptop pouches with padding minimise any harm to your device and keep it safe during your travels.

4.  Lockable Zippers

It may be necessary for office workers and other commuters to carry their valuable gadgets and equipment in their backpacks. Everybody wants to keep their belongings protected, so your bags must be equipped with zippers with added security. Whether or not you’re wearing your bag, being able to lock your bag will keep your belongings safe from thieves and pickpockets.

5.  Top pockets

The top pocket is a vital compartment for both students and employees. You can use them to store your books, ointments, flash drives, eyeglasses, and other tiny items because they are easily accessible. Within the upper compartment is an additional pocket for storing your cell phone, batteries, and flashlights. These pockets increase the frequency and popularity of bag usage. Consider adding this option to your personalised backpack if you intend to use it for brand promotion.

6.  Load adjuster and padded shoulder straps

The best quality backpacks contain specific straps that allow you to tailor the weight to your body. They may be tightened or loosened to adjust the backpack’s fit to your body. Customised backpacks should also feature padded shoulder straps for load management. These straps must be adjustable to accommodate the height of the bag’s individual. In addition, the buckle should be of high quality to allow for simple adjustments.

7.  Lumbar padding

Ever since primary school, we all have experienced the fatigue of carrying a bag on a daily basis. You may find your spine involuntary bending when carrying a hefty backpack for extended periods of time. You might select a backpack with lumbar padding to maintain a straight spine. This spongy cushion will provide the utmost comfort without triggering any postural or clinical challenges.

8.  Stabiliser strap

This helpful function may be unknown to many of you, but in case you were unaware, it connects the backpack body to your hip belts. Your backpack and its weight may be readily adjusted to fit your hips. When carrying big luggage, you must search for this feature, as it will prevent lower back and waist strain. Custom backpacks with a stabiliser strap should be recommended for long-distance travel or hiking.

9.  Compression strap

Although this feature may not be present with conventional backpacks, a compression strap is very prevalent in outdoor bags. Even though hikers dislike using this strap, it is helpful for keeping their belongings safe and compact—additionally, the strap assists in retaining the contour of the backpack during hiking. When the bag is in poor condition, hikers may be at risk of being weighed down. For promotional purposes, if you are giving this product to your travelling customers, consider customising the bags with a compression strap.

10.  Ventilation system

Ventilated systems with suspended mesh padding will aid in drying up any trace of sweat when carrying a backpack. The mesh is suspended over a hollow chamber, so there is adequate air space behind your back to assist with perspiration evaporation. The mesh back promotes enough airflow. If you believe you require this feature, you must be sure to include it in your custom backpacks.

Conclusion

There are various options available when it comes to customising a backpack. The choice of material and bag type will depend on the activity and the intended audience. It would be beneficial if you also regarded the interests and hobbies of your customers. If you have a vast audience and a limited budget, there are numerous drawstring bags from which to choose. Some have more pockets and are constructed of higher-quality materials than others. To ensure long-term use, you may decide to focus on a backpack that is comfortable to wear. Giving your clients the ability to personalise their bags shows your brand’s genuine identity. Promoting custom backpacks is the ideal way to develop a brand that reflects your target audience for your business.

If you are in search of manufacturers of CUSTOM BACKPACKS IN AUSTRALIA, then Blandon WA are the people you’ve been looking for! We are more than a team in Bladon, WA; we are a family! We enjoy adversity and use our combined knowledge of over 120 years to overcome it. Our motto is excellence, and we endeavour to exceed expectations. Our staff is unified by the ambition to give the most effective advertising solutions for all facets of life. We seek to work respectfully with culture and emphasise wellness in all that we do.

How Custom Branded Clothes Help Brand Awareness for Your Business?

Modern society pays close attention to quirky fashion trends, primarily what their favourite online personalities like to wear. Most individuals gravitate toward wearing t-shirts with eye-catching designs, mainly if they contain an engaging message or a statement. With an eye-catching design, the message on your t-shirt will be hard to forget. From a business perspective, this t-shirt would be a very effective marketing tool if it had your company’s logo accompanied by a tasteful catchy phrase or motto. With a pleasing design to support your company’s message, you create intrigue and garner much-needed attention for your brand. The shirt will be a great way to leave a lasting impression on the wearer and those around them.

In this article, we will be going over how custom branded clothes can help brand awareness for your business, so you invest in a very effective but cost-efficient method!

Why custom apparel is good for business

You must always be ahead of the competition in today’s advertising landscape. You want your brand’s name to be well recognised and prominent in the public’s minds. More and more companies are aware of how to create brand awareness with branded clothing. Before understanding how to produce a brand-recognisable T-shirt, hoodie, or mask, you must first comprehend why this is an effective marketing strategy.

Firstly, it lets your audience receive something they can use daily as it carries your company’s name. While potential customers are likely to trash a flyer, they will keep an article of clothing that gives comfort and a fashionable style they can flaunt. Great-looking custom-printed T-shirts will attract the attention of potential buyers, especially if they have a quirky or clever message written on them. A well-written sentence can linger in a reader’s mind for days and the people they hang out with.

This increases brand loyalty among your target consumers since they will appreciate the clothes you offer them. They will also be reminded of your brand whenever they open their closet door. The next time they need a product or service similar to what you offer, which should be soon if you’ve planned your marketing campaign effectively, they will most likely contact you.

Customers are more likely to return if they appreciate your brand, as consumers associate brands with experiences. For instance, clients understand what to anticipate when they see your logo. When people interact positively with you, they will patronise your business and proudly wear your clothes, especially if they are confident that they will continue to interact significantly with your brand.

However, branded clothing is also a present that keeps giving because people are continuously exposed to it. You can convince target consumers to function as walking advertising for your brand. Other potential customers looking for your type of services will notice your T-shirt or hoodie, remember your name and logo and search for you online.

How custom-branded apparel makes your business look righteous

A novel advertising approach might put you well ahead of the competition. Given the widespread use of branded materials in contemporary fashion, creating clothing that stands out might be challenging. It would be best if you tried making your t-shirts, sweatshirts, and sweatpants uniquely tasteful from the competitors. The first step in achieving this is to display your attractive logo. 

Consider all of the brands you engage with on a regular basis; the logo is likely the first thing that comes to mind. Custom branded gear is an excellent method for increasing company exposure. Not only is it constant promotion, but you can also transform customers, clients, and workers into walkable, wearable billboards. You may also put your website in your logo and brand name, provided it is brief and easy to remember. Ensure that the font remains bold and is slightly smaller than your brand’s name. This may be the best course of action if you have a lengthy online address but an easy-to-remember phone number.

You must develop and promote a memorable brand by exposing it to as many individuals as possible. Place the image in a visible location on the shirt. It is advisable to print the picture in a large, bold font to be visible from a distance. In addition, if your brand is visually engaging and appealing, people will appreciate the shirt more if it features a distinct and expressive graphic.

Next, you must select the primary colours for your branded apparel. This is a great starting point if you have specified business colours. You can use this colour as the base for your outfit and then print another colour on top. As a base, darker brand colours, such as navy or aubergine, contrast beautifully with a white logo and text. If your brand colours are lighter, you can utilise black text or, better yet, print the brightly-coloured image and text across a black base. Contrast is essential to be memorable. Multiple simple colours on a shirt are more likely to attract attention.

Conclusion

Visual marketing can be difficult, but branded apparel can make it much more manageable. Custom branded clothing is developed and manufactured to a high standard, making it the ideal giveaway for your most important marketing channels. There is no limit to what you can achieve by including custom-branded T-shirts in your marketing strategies. Every custom-made present presents a fresh and exciting opportunity to increase company awareness. Ordinary activities, such as a person walking down the street or checking their phone, become opportunities to promote your business.

If you are in search of an efficient custom branded clothing supplier, then Blandon WA is the team you need! Bladon WA, one of the first promotional goods firms in Perth, Western Australia, opened its doors in 1988. We assist large tier 1 organisations, small-to-medium businesses, local governments, and educational institutions in enhancing their brand presence throughout Australia and leaving a favourable impression on recipients. We thrive on helping organisations combine the ideal bespoke branded product with a gifting or promotional experience, which is more than just promotional.

Why You Should Use Custom Branded Backpacks As Promotional Items

If you are looking for an effective and eco-friendly way to promote your business, we’ve got a promotional platform for you! Custom branded backpacks are one of the most effective ways to increase brand recognition that make a lasting impression on your customers and those around them. These bags give many businesses, clubs, and organisations crucial advantages in brand marketing because of their wide varieties and styles that entice customers with their customizability.

In this article, we will be giving you helpful insight as to why you should use custom-branded backpacks for marketing and why it is a win-win situation between you and your customers!

A brief history of promotional items

The first promotional item documented in the United States dates back to 1789, following George Washington’s election. His campaign’s usage of commemorative buttons marked the birth of promotional merchandise. Washington’s campaign success inspired the use of other promotional goods, including almanacs, calendars, and rulers made of wood. Even though these promotional things existed, it wasn’t until the late 19th century that the concept of producing, designing, and distributing promotional products caught on.

How do promotional bags fare in the present day?

The Great Depression had a devastating impact on the promotional products market, but by 1947, sales had surpassed $100 million. Currently, promotional materials represent a multibillion-dollar business that continues to expand. With an average cost per impression of $.005, promotional products are one of the most cost-effective ways for firms to advertise their brands, according to statistics. Consumers keep promotional items for an average of six to ten months, with wearables, writing equipment, purses, and custom-branded backpacks being the most preferred.

Why you should use custom-branded backpacks as promotional items

1. Free advertising

Custom-branded backpacks are highly successful and efficient marketing tools, which is one of their most significant advantages. By providing clients with branded bags, your company receives free advertising. Customers who leave your store with these bags serve as stylish walking ads for your company.

Your company can reach a vast pool of potential customers with every bag you deliver and hand out to clients. The greater the public’s exposure to your brand, the more likely they will be aware of your business. For instance, packing clients’ items in printed shopping bags ensures they will be seen until they reach their homes. In addition, they will undoubtedly preserve the bag and utilise it for numerous purposes in the future.

2. High Functionality

Custom-branded backpacks are helpful every day of the week because they may be used for a variety of purposes. Promotional bags might be beneficial and valuable if your clients are travelling, on the road, or need a bag to bring in their laptops and other gear. It is more enticing to your clients and even your employees due to its high functionality.

Numerous people in and out of the corporate sphere carry backpacks. When these items are passed down to the client’s younger relatives, they can be utilised in school, part-time jobs, and college. This is advantageous since it expands your reach and promotes your company in locations where your secondary or tertiary target audience resides.

Moreover, backpacks may contain additional functions that are pretty useful. Some may be waterproof, making them more durable and long-lasting, while others may be foldable or compressible. In addition, some backpacks include a “charging feature” consisting of a power bank, batteries, or solar panels with USB connections for charging your electronic gadgets.

3. Opportunity to do good deeds

Giving back to the community is an excellent method to promote your brand. Set up a meeting to hold a donation drive for a local charity or school, and use your custom-branded backpacks to support their clothing and food needs. When your bags are distributed, you make a positive impression on people who need them the most, and they will undoubtedly tell their friends and family. Additionally, you can load their bags with small tokens or gifts.

4. Versatile to an individual’s preferences

Customised backpacks offer design flexibility that caters to your customers. They can be tailored to the client’s preferences, which makes them incredibly versatile. Backpacks with a company logo stand out since they are helpful for people of all ages and genders. Even more essential to your business is the fact that the sides are literally a blank slate on which you may place any advertising content. You can include an eye-catching logo and promotional message on the side of the bag, or you can create something visually unique on its own and include your company name on the bag as well.

Attractive and appealing designs and colourways can significantly impact brand awareness and sales. There can even be occasions when customers purchase the product solely for the branded bag. With a little bit of imagination, you can spread your message and put your company’s name in front of a large number of people at a fraction of the expense of traditional advertising methods.

5. Long-term brand recognition

All organisations aspire for brand recognition and awareness, but as more competitors enter the market, it becomes increasingly difficult to attain these objectives. Here is where custom-branded backpacks significantly contribute to your marketing plan. These bags will grab far more attention than ordinary ones, which can leave a long-lasting impression. Having bags made with vibrant colours or printed with your company’s brand generates a significantly more noticeable effect.

Many people enjoy employing promotional bags as advertising strategies because their target market will definitely utilise them in a multitude of ways. If you can guarantee that the bags are produced from high-quality materials, you will be reassured that your consumers will use them with pride for many years to come. In contrast to other marketing gifts, these things will always be helpful to buyers. Your main point of interest is that custom-branded backpacks will, in fact, create brand ambassadors and advocates for your organisation. If you’ve made a clever enough design, people will use these bags over and over again, bringing them to the attention of countless others they come in contact with.

6. Eco-friendly

Custom-branded backpacks are also an excellent method to demonstrate to your clients that you care about the environment. Unlike plastic bags, these are easily recyclable and reusable. Customers today are environmentally sensitive and savvy. Your customers and their friends will notice when your business goes above and above to assist in conserving the environment.

Companies that continue to use large amounts of plastic bags, straws, and other unrecyclable materials are also looked down upon today. This is why an increasing number of companies are adopting eco-friendly business practices. In addition to the marketing advantage, you are decreasing plastic waste and investing in the future of the globe. It is never wrong to involve your company in promoting an eco-friendlier approach.

7. Many styles and variants to choose from

Custom-branded backpacks are, well–highly customisable. It is possible to build a one-of-a-kind bag that will highlight your business and act as a useful and functional bag for customers due to the availability of various styles and sizes. Regardless of their intended use, these bags are available in a multitude of shapes, sizes, colours, and designs. Custom-branded backpacks are available in many materials, providing corporations with numerous possibilities to match their customers’ particular needs and budget constraints.

8. A great investment

The best thing about these custom-branded backpacks is that they do not have to be an expensive investment. In fact, one can frequently acquire them in bulk at an even lower price and with a rapid turnaround time. When you can place promotional bags in the hands of multiple customers, you will receive a return on your investment that can be twice or three times higher. Backpacks can be designed with a simple structure, resulting in a cost-effective product, and there are solutions for all budgets. These little bags are a cost-effective approach to promoting a company’s brand. It strengthens the company’s relationship with its current clientele and advertises the company directly to its target market.

Conclusion

Custom promotional backpacks are one of the most effective promotional items, which may help spread the word about your company and increase product awareness. High-quality branded bags can be made to meet your particular standard, message, or vision, no matter the size of your organisation. The objective of advertising with these bags is to get your logo seen by as many people as possible. As a result, investing in promotional backpacks for your business is a wise decision that will pay off handsomely in the long term.

If you are searching for a trustworthy backpack provider, then Bladon WA is the team you need! As the top distributor of branded backpacks in Australia, Bladon WA has a vast selection of backpacks that are ideal for every activity or occasion and also serve as custom-branded backpacks that elegantly represent your company or design concept. There is no easier or more efficient method to promote your business than with our popular and highly functional personalised backpacks. No of the product’s substance or construction, we can apply your preferred branding using the most modern methods available.

Why Are Customised Branded Backpacks A Trend?

Have you noticed how many individuals these days are walking around with backpacks? It’s becoming increasingly common for professional men and women to give up their standard briefcases in favour of customised backpacks, proving that they aren’t just for youngsters. Backpacks are increasingly common among executives and people who commute to work in business casual attire, but why? In this article, we will be discussing why customised branded backpacks are becoming a trend.

What is a custom backpack?

First, it’s essential to grasp the differences between a customised backpack and a standard one. A customised backpack is one that is made specifically for you, from the colour and style to the capacity to the compartments and design. It is possible to design a backpack tailored to your needs by creating a customised backpack. There are no conventional sizes or common styles to be found in this backpack, making it unique from a standard backpack. 

What are the advantages of custom branded backpacks for your business?

1. Functionality

Utility and adaptability are the cornerstones of backpack design. You’ll be able to locate various pockets to hold the stuff you carry regularly. A customised backpack is a practical and cost-effective way to transport computers and other office supplies while travelling or working on the go. Customised backpacks can also be used for a quick trip to the store or errands. 

2. Promotion

As a promotional item, backpacks are a terrific way to raise your company’s visibility. When it comes to the surface of the bag, the possibilities are endless. It can be decorated with vibrant prints and patterns that draw attention and make a lasting impact on the viewer. Adding your company’s name, slogan, or message to the mix makes for an effective marketing strategy.

This is an excellent opportunity for brand exposure in places where you aren’t visible or have low visibility, thanks to the strategic placement of your logo on a backpack. In addition, it is a wonderful approach to enhance your company’s presence in places where you have already developed a strong brand image and awareness for your business.

3. Customization

You may be as creative as you like with a personalised bag because it is entirely up to you. Colours can be used to convey the quality of the bag and its intended audience. Children’s backpacks should be brightly coloured to distinguish them from those used for school and other purposes. Backpacks targeted at adult audiences can be sleek and relaxed, allowing them to be paired with business wear or casual outfits. It’s also possible to make themed backpacks with images of cartoon characters, company mascots, movie characters, etc. 

4. Budget Friendly

Advertising with promotional presents is more cost-effective and practical than digital marketing. For this reason, you want as many people as possible to be carrying your backpacks. As a matter of fact, backpacks are a far better investment than they are a detriment. Backpacks won’t break the bank, and you may even save more money if you buy more than one. As a result, making a small investment in these bags could pay off handsomely for your business.

If you’re looking for personalised, custom-branded backpacks for your business, contact Blandon Wa! We help large tier 1 companies, small-medium enterprises, local government, and education institutions increase their branding presence across Australia and leave a positive impression on the recipients. More than just promotional in nature, we thrive on helping organisations match the perfect bespoke branded product with a gifting or promotional experience. 

Top 7 Reasons Why Backpacks Are Popular Promotional Items

Television, radio, magazines, the internet, posters, and tarpaulins are no longer the only places where we can see advertisements. Nowadays, there is some form of advertising almost everywhere. There’s something for everyone, from pens and pencils to mugs, shirts, wristbands, tote bags, and now backpacks.

Giving away custom branded backpacks is a great way to show your appreciation for your loyal customers. It’s given for free but serves a great purpose. Furthermore, promotional backpacks are provided as a means to introduce your brand. It is a way to make more people aware that your company exists.

Clients will constantly be reminded of your brand as they use your products, which will increase the chances of them talking to other people about your company. In the end, this will give you free marketing and long customer retention. 

What are the benefits get from promotional backpacks?

#1 Functionality

Using a backpack makes more sense because of the purpose it serves. It has a lot of storage space so that you can keep your belongings in order. For heavier loads, they are superior to other types of bags. With this item on your back, you have a free hand. Overall, backpacks are convenient, and customers seem to be happy to carry them around with them wherever they are. This dramatically helps with brand awareness and overall marketing.

#2 Versatility

Backpacks can have a multitude of uses. Those who would enjoy outdoor activities such as camping, hiking, biking, and skiing can maximise them well. Moreover, travelling with a backpack is also convenient since you can pack up your stuff, and you’re good to go on your trip. 

These items are also valuable for work purposes as they can fit laptops and other devices. Backpacks also come in different styles. For example, a new generation of backpacks is an excellent choice for those going after a more professional look. Overall, a lot of people will benefit from this item. The more people use it, the more successful we are with our promotional strategy.

#3 Durability

With the versatility of backpacks, they are made to last. Although they are designed in a stylish way, their durability is not compromised. They can withstand wear and tear with years of usage. The longer they are used, the longer they can be of service to you for product advertisements. Therefore, you’re assured that clients have promoted your business for a long time.

#4 Styles and Designs

Your company can customise backpacks to meet the specific requirements of many people who can benefit from them. It can be available in a variety of sizes, shapes, and colours, each with its style and design. Furthermore, you can further customise different types and designs to fit any age, gender, professional, or even personal interest. This allows you to create a design that is unique to the user and that they will enjoy. You can leave a significant and long-lasting impression on your client because of the high quality of your product.

#5 Material

A wide variety of materials are now available for backpacks. Nylon, canvas, cotton, and denim are just a few examples of these materials. You also can use sustainable resources, like recycled cotton, recycled polyester, or organic cotton. Since many experienced manufacturers now offer these materials, you won’t have any trouble finding one. Using sustainable resources will help you create a reliable brand reputation or image, which will compel more customers to have stylish, high-quality, and environmentally friendly backpacks.

#6 Ample Space for Branding

The size of a backpack gives more room for you to place your trademark or logo, brand, and any promotional message you want to convey to clients. You may want to include also your phone number and website in case they want to know more about your product. With these, your promotional strategy is a success since your brand is conveniently displayed for everyone to see. With constant exposure, potential clients will know and be familiarised with your brand and product. 

#7 Budget-friendly

The cost of running advertisements on digital platforms is extremely high, and using promotional products such as backpacks is significantly less expensive in the long run. A person carrying your promotional bag can expose your brand to everyone they come into contact with for no additional cost. It could be at the office, the mall, the grocery store, the school, the bus or the train, or on the streets. It follows the user wherever they go.

Furthermore, having custom branded backpacks are not only intended for distribution to customers, but you can also distribute them to your most valuable employees. Beyond just being proud of their brand, they will also feel like they belong and that their dedication and perseverance have not gone unnoticed by their superiors. This will significantly enrich the company spirit. 

Whatever form of advertising you choose, you should ensure that it is effective so that it can reach as many potential clients as possible. This will help you receive a greater return than the amount you initially invested.

Furthermore, how you present your promotional item will correspond to how your customers perceive your brand. If your brand was introduced fantastically and with unquestionable quality, you can anticipate a successful purchase of your product.

Always keep in mind that there are many competitors out there, so you must devise a strategy to make your products known to as many people as possible, keeping in mind that everyone is a potential customer.