You are probably here because you might be a business owner or the person in charge of your promotional marketing and you are wondering if promotional products will really help to advance your brand and your services in your customers’ minds. For those who are concerned with this question, you might want to check our blog post a while back and update your knowledge or refresh your memory about promotional products. Bladon WA provides promotional products in Perth to businesses looking to advance their brand.
But what is promotional product marketing is actually about? When you talk about promotional product marketing, images of branded pens, mugs and other types of freebies might come up, but these products definitely are more than just “freebies”. Promotional product marketing is one of the most effective forms of traditional marketing methods when used correctly, and there are several reasons for its enduring popularity. So yes, it is pretty special. Keep reading, and you will see how much you will gain from promotional product marketing compared to other types of traditional marketing.
According to BusinessDictionary.com, promotional product is “Items such as a bag, calendar, cap, clock, diary, pen, etc., given away to current or prospective customers. Those items usually carry the name and address of the firm, as well as information on the products and services, and serve as reminders.” A similar definition also comes up with promotionalproductswork.org, “Promotional products are useful tangible items imprinted with an advertiser’s name, logo or message designed to increase brand awareness among consumers.”
Promotional product marketing is arguably the only form of marketing that engages its target audience by stimulating their senses physically. it allows brands to interact with their target audience on such a private level that it creates a unique and memorable experience for each of the promotional product user, and this is where promotional products gain more edge in terms of values and effectiveness compared to other types of marketing efforts. With their versatile applications, promotional products can be paired with many types of events, such as tradeshows, family day, thanking clients/corporate gifting, employee achievement recognition program. It works with both potential clients and current/past clients, and therefore it has a lot more flexibility compared to other ways of traditional marketing.
If you are not convinced, the statistical data below might well change your mind:
83% of consumers like receiving a promotional product with an advertising message. So those freebies are not actually a nuisance – people welcome them!
89% of consumers can recall the advertiser of a promotional product they’d received in the last two years. That shows how much promotional products are integrated into their daily lives.
85% of consumers do business with the advertiser after receiving promotional products. So, make it memorable and suitable for your events and business to stand out from the rest of your competition.
90.4% of people report currently owning or possessing a promotional product received in the last 24 months. Both the function and the visual of the promotional product actually counts! People are more likely to keep your promotional product if they actually like it.
Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone. This shows that the goodwill that presents in a promotional product can be carried on to the next users of potential customers, so that is adding value to your promotion!
So what are you waiting for? Start browsing our website and jot down ideas for your next promotional product marketing. We have more than 100+ years of collective experience and we can help you make the right decision for your next promotional product campaign. Click here to see how we can help. Want to talk to us directly? Contact us with your need or simply if you want to voice your concern about the promotional products and we will surely respond.