Why You Should Use Custom Branded Backpacks As Promotional Items

Why You Should Use Custom Branded Backpacks As Promotional Items

If you are looking for an effective and eco-friendly way to promote your business, we’ve got a promotional platform for you! Custom branded backpacks are one of the most effective ways to increase brand recognition that make a lasting impression on your customers and those around them. These bags give many businesses, clubs, and organisations crucial advantages in brand marketing because of their wide varieties and styles that entice customers with their customizability.

In this article, we will be giving you helpful insight as to why you should use custom-branded backpacks for marketing and why it is a win-win situation between you and your customers!

A brief history of promotional items

The first promotional item documented in the United States dates back to 1789, following George Washington’s election. His campaign’s usage of commemorative buttons marked the birth of promotional merchandise. Washington’s campaign success inspired the use of other promotional goods, including almanacs, calendars, and rulers made of wood. Even though these promotional things existed, it wasn’t until the late 19th century that the concept of producing, designing, and distributing promotional products caught on.

How do promotional bags fare in the present day?

The Great Depression had a devastating impact on the promotional products market, but by 1947, sales had surpassed $100 million. Currently, promotional materials represent a multibillion-dollar business that continues to expand. With an average cost per impression of $.005, promotional products are one of the most cost-effective ways for firms to advertise their brands, according to statistics. Consumers keep promotional items for an average of six to ten months, with wearables, writing equipment, purses, and custom-branded backpacks being the most preferred.

Why you should use custom-branded backpacks as promotional items

1. Free advertising

Custom-branded backpacks are highly successful and efficient marketing tools, which is one of their most significant advantages. By providing clients with branded bags, your company receives free advertising. Customers who leave your store with these bags serve as stylish walking ads for your company.

Your company can reach a vast pool of potential customers with every bag you deliver and hand out to clients. The greater the public’s exposure to your brand, the more likely they will be aware of your business. For instance, packing clients’ items in printed shopping bags ensures they will be seen until they reach their homes. In addition, they will undoubtedly preserve the bag and utilise it for numerous purposes in the future.

2. High Functionality

Custom-branded backpacks are helpful every day of the week because they may be used for a variety of purposes. Promotional bags might be beneficial and valuable if your clients are travelling, on the road, or need a bag to bring in their laptops and other gear. It is more enticing to your clients and even your employees due to its high functionality.

Numerous people in and out of the corporate sphere carry backpacks. When these items are passed down to the client’s younger relatives, they can be utilised in school, part-time jobs, and college. This is advantageous since it expands your reach and promotes your company in locations where your secondary or tertiary target audience resides.

Moreover, backpacks may contain additional functions that are pretty useful. Some may be waterproof, making them more durable and long-lasting, while others may be foldable or compressible. In addition, some backpacks include a “charging feature” consisting of a power bank, batteries, or solar panels with USB connections for charging your electronic gadgets.

3. Opportunity to do good deeds

Giving back to the community is an excellent method to promote your brand. Set up a meeting to hold a donation drive for a local charity or school, and use your custom-branded backpacks to support their clothing and food needs. When your bags are distributed, you make a positive impression on people who need them the most, and they will undoubtedly tell their friends and family. Additionally, you can load their bags with small tokens or gifts.

4. Versatile to an individual’s preferences

Customised backpacks offer design flexibility that caters to your customers. They can be tailored to the client’s preferences, which makes them incredibly versatile. Backpacks with a company logo stand out since they are helpful for people of all ages and genders. Even more essential to your business is the fact that the sides are literally a blank slate on which you may place any advertising content. You can include an eye-catching logo and promotional message on the side of the bag, or you can create something visually unique on its own and include your company name on the bag as well.

Attractive and appealing designs and colourways can significantly impact brand awareness and sales. There can even be occasions when customers purchase the product solely for the branded bag. With a little bit of imagination, you can spread your message and put your company’s name in front of a large number of people at a fraction of the expense of traditional advertising methods.

5. Long-term brand recognition

All organisations aspire for brand recognition and awareness, but as more competitors enter the market, it becomes increasingly difficult to attain these objectives. Here is where custom-branded backpacks significantly contribute to your marketing plan. These bags will grab far more attention than ordinary ones, which can leave a long-lasting impression. Having bags made with vibrant colours or printed with your company’s brand generates a significantly more noticeable effect.

Many people enjoy employing promotional bags as advertising strategies because their target market will definitely utilise them in a multitude of ways. If you can guarantee that the bags are produced from high-quality materials, you will be reassured that your consumers will use them with pride for many years to come. In contrast to other marketing gifts, these things will always be helpful to buyers. Your main point of interest is that custom-branded backpacks will, in fact, create brand ambassadors and advocates for your organisation. If you’ve made a clever enough design, people will use these bags over and over again, bringing them to the attention of countless others they come in contact with.

6. Eco-friendly

Custom-branded backpacks are also an excellent method to demonstrate to your clients that you care about the environment. Unlike plastic bags, these are easily recyclable and reusable. Customers today are environmentally sensitive and savvy. Your customers and their friends will notice when your business goes above and above to assist in conserving the environment.

Companies that continue to use large amounts of plastic bags, straws, and other unrecyclable materials are also looked down upon today. This is why an increasing number of companies are adopting eco-friendly business practices. In addition to the marketing advantage, you are decreasing plastic waste and investing in the future of the globe. It is never wrong to involve your company in promoting an eco-friendlier approach.

7. Many styles and variants to choose from

Custom-branded backpacks are, well–highly customisable. It is possible to build a one-of-a-kind bag that will highlight your business and act as a useful and functional bag for customers due to the availability of various styles and sizes. Regardless of their intended use, these bags are available in a multitude of shapes, sizes, colours, and designs. Custom-branded backpacks are available in many materials, providing corporations with numerous possibilities to match their customers’ particular needs and budget constraints.

8. A great investment

The best thing about these custom-branded backpacks is that they do not have to be an expensive investment. In fact, one can frequently acquire them in bulk at an even lower price and with a rapid turnaround time. When you can place promotional bags in the hands of multiple customers, you will receive a return on your investment that can be twice or three times higher. Backpacks can be designed with a simple structure, resulting in a cost-effective product, and there are solutions for all budgets. These little bags are a cost-effective approach to promoting a company’s brand. It strengthens the company’s relationship with its current clientele and advertises the company directly to its target market.


Custom promotional backpacks are one of the most effective promotional items, which may help spread the word about your company and increase product awareness. High-quality branded bags can be made to meet your particular standard, message, or vision, no matter the size of your organisation. The objective of advertising with these bags is to get your logo seen by as many people as possible. As a result, investing in promotional backpacks for your business is a wise decision that will pay off handsomely in the long term.

If you are searching for a trustworthy backpack provider, then Bladon WA is the team you need! As the top distributor of branded backpacks in Australia, Bladon WA has a vast selection of backpacks that are ideal for every activity or occasion and also serve as custom-branded backpacks that elegantly represent your company or design concept. There is no easier or more efficient method to promote your business than with our popular and highly functional personalised backpacks. No of the product’s substance or construction, we can apply your preferred branding using the most modern methods available.

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