The bladon blog

Using Physical Promotional Products With Online Marketing Campaigns

Before anything else, I would like to discuss random access memory, or RAM for short. RAM is one of the two types of memory used in computers, smartphones, and tablets, and differs from read-only memory (ROM) in that it is designed for short-term storage and recovery of information. In computing devices, when a program is loaded, it stores information in random access memory so that it can be easily recalled if it needs to be used again. Only when certain information needs to be stored (for example, when you want to

Go Green With Eco-Friendly Promotional Products

Are you in the market for merchandise to use as giveaways? We know it can be quite the challenge – after all, each and every object you push out into the market is an extension of your company, showing customers what you do, what you represent, and what you support and believe in. That’s quite a lot to communicate through one item, which is why it is often very difficult for businesses (especially new ones) to choose what merchandise to put out. But don’t worry; we’re here to help. If you

How to Calculate ROI on Promotional Product Giveaways

Say you want to start a new marketing campaign for your business that involves your business sending out promotional products. Say you’ve already worked out all of the specifics of this marketing campaign – who your target audience is, how you will distribute the products, and how you will spread awareness. Let’s also say you’ve pitched this to the higher-ups and have explained your plan to the best of your ability. Then one of the board members asks the question: “What’s the ROI on

5 Company Gift Ideas That Work For Just About Anyone

As the year draws to a close, the holiday season kicks off. The Christmas season is usually a season of relaxing, a time to unwind and bring to mind the events of the year gone by. But this holiday season is also a season of giving, and if the rushing Christmas shoppers are any indication, we can say it’s actually a slightly stressful time of year. After all, having to choose from one of literally millions of possible things to gift to someone is not easy, and it is especially so for bosses considering gifts to

The Hottest Promotional Product Trends for 2019

The promotional product industry is constantly changing. The products that are considered hot this year may not be popular next year as consumer behaviour and preferences constantly shift and new products are released every year.  Although digital is fast emerging as one of the marketing media of choice for many business owners, promotional products still take a large chunk of the market. In the country alone, the promotional product industry rakes in more than $1 billion annually. According to a survey, more than 80%
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