It is around this time every year that marketing directors start to panic about their budgets, and not for the normal reasons that people worry about their spending habits. As the end of the financial year (EOFY) draws closer, marketing managers and directors worry they are not spending money fast enough. If the entire annual budget is not used, there is a very good chance that next year’s budget will be smaller. So why spend your EOFY marketing budget on branded products? Well, that’s what we’re about to discover.
5 Reasons to Buy Branded Products With Your EOFY Budget
There are many options to consider when you have an end-of-year marketing budget surplus that you have to use or lose, but branded products (also known as promotional products) offer the most bang for your buck:
- Branded Products Lead to Greater Brand Awareness – A large-scale branded product campaign can significantly boost brand awareness not only among your target demographic but among members of the general public as well.
- Grateful Recipients Make Loyal Customers – People like to be remembered and they also like to be appreciated. Present them with a branded product as a gift, and your generosity is likely to be repaid with their loyalty.
- Branded Products Provide Lasting Exposure – Of all the things you could spend your EOFY budget on, branded products have the most potential for long-term exposure.
- POS Promotional Giveaways Can Boost Sales Immediately – Branded gifts that are presented to customers when they make a purchase have the potential to boost retail sales.
- Branded Products Help Build Better Business Relationships – If you want to nurture your existing business relationships and encourage new ones to flourish, there are few better ways to achieve your aim than through the giving of branded products.
With all these benefits, it’s easy to see the attraction of branded products at any time of the year.
How to Use Branded Products for Best Results
There are various ways in which promotional gifts can be used at the end of the financial year, including :
- Gifts for Clients to Show Your Appreciation
- Rewards for Employee Productivity/Innovation/Effort
- Trade Show Giveaways
- Product/Brand Promotions
The most effective ways to use branded products will depend on the market you are operating in.
Trending Branded Products to Consider
If you would like to enjoy all the benefits promotional giveaways offer, you may like to start with some of the most popular products in our current range:
- Urban RPET Umbrellas
- Universal Travel Adapters
- Reveal Cable Sets
- Australian Place Jar Candles
- Motor Caps
- Deliver Food Containers
For more branded product ideas that often work particularly well at this time of year, we invite you to browse our catalogue at your leisure. If you need any help, please feel free to call during normal working hours or message us at any time. The team at Bladon WA is ready and waiting to provide you with all the help you need.